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The golden-colored, crispy and delicious Jinhua Shortbread is a traditional specialty that has been circulated in central Zhejiang Province for more than 1,300 years and is well-known in Zhejiang and even the whole country
In order to help Jinhua's shortcake industry become bigger and stronger, on April 12, Zhejiang Jinhua released the first provincial-level local standard for the production of shortcake production, which was approved by the Jinhua Food and Drug Inspection and Testing Institute (hereinafter referred to as "Jinhua Food and Drug Inspection Institute").
According to reports, the standard clearly stipulates the location selection of shortcake production, factory environment, sanitation management, food raw materials, storage and transportation, etc.
In recent years, Jinhua's shortcake industry has ushered in rapid development by exploring the traditional cultural connotation of shortcakes, enhancing brand influence, and improving packaging and transportation methods
At present, there are more than 40 large-scale manufacturers in Jinhua City, with a daily output of 60,000 pieces, and have established production and sales relations with more than 20 cities across the country
"Jinhua shortbread shops are blooming all over the city, and the fragrance is everywhere, adding to the taste of guests who come to Jinhua from all over the world
Jiang Jianhua said that general shortbread enterprises do not have technical standards and other support, so it is difficult to expand their scale and develop sustainably
It is reported that in order to expand and strengthen the Jinhua pastry industry and let the brand "take root, inherit and develop", Jinhua Food and Drug Inspection Institute completed the standard drafting in three years through research, visits, sampling testing,
Zhu Zhongju, Deputy Secretary of the Party Committee and Dean of Jinhua Food and Drug Inspection Institute, said that the release and implementation of the "Zhejiang Provincial Food Safety Local Standard Shortcake Production Hygiene Specification" will help improve the core competitiveness of the shortcake industry, form industrial advantages, and start the "Jinhua" Shortbread" brand
