The first "China (Guizhou) Tianma Festival" was held in Guiyang

On November 7, the first "China (Guizhou) Tianma Festival" opened in Guiyang City, Guizhou Province, the event was organized by the Guizhou Provincial Leading Group for the Development of Traditional Chinese Medicine Industry in the Rural Industrial Revolution, aiming to implement the deployment requirements
of the Guizhou Agricultural Modernization Promotion Conference on "concentrating on cultivating a number of nationally influential 'noble brand' regional public brands" 。 The theme of this year's Tianma Festival is "Guizhou Tianma Nourishing the World", and the event is held in the form of "1+6", in which the main venue is set up in Nanming District, Guiyang City, and the six main producing counties (districts) of Guizhou Province and Qixingguan District, Dafang County, Dejiang County, Leishan County, Liping County and Zhenyuan County are set up with branch venues, and the branch venues participate through video live broadcast connection, so as to promote the creation of the "Guitianma" public brand and enhance the brand influence of
Guizhou traditional Chinese medicinal materials.

At the opening event of this Tianma Festival, the deputy director of the Department of Agriculture and Rural Affairs of Guizhou Province and the leader of the special class for the development of traditional Chinese medicinal materials industry in Guizhou Province introduced the industrial advantages
of Guizhou Tianma to Qingyun to the guests.

Xiang Qingyun said that your heavenly hemp is expensive in the cultivation of human races, green ecology, and original taste
.
The Guizhou Plateau is densely forested, the climate is mild, and the soil is rich in trace elements, which is the "paradise"
for the growth of hemp.
Guizhou tianma people cultivate natural breeding, no chemical fertilizers and pesticides, no sulfur preparation bleaching in the processing process, no insecticidal agents to prevent insects, no dyeing agents to enhance color, natural hemp shape is full, meat is thick, pulp is rich, green and ecological, clean, and the mouth is sweet
.

Guitianma, you are focused on the authenticity, good seeds and methods, high quality and efficiency
.
As a national Tianma Road real estate area, there are three in situ protected areas in Guizhou Province, and Dafang County in Guizhou Province is a national-level breeding base county
for fine seeds of Tianma recognized by the State Administration of Traditional Chinese Medicine and the Ministry of Agriculture and Rural Affairs.
Guizhou Province has always adhered to the development path of "in situ, low density, high quality, and full chain", built a whole industrial chain from variety to product, promoted the imitation wild planting model, integrated the annual supply technology of fresh tianma, formulated the policy of fresh processing of production areas and the quality standards of "Guizhou tianma" authentic medicinal materials, and also carried out work related to the same origin of medicine and food
.

In recent years, why has Guizhou's hemp industry achieved rapid and high-quality development? Summing up several key factors, Xiang Qingyun said that Guizhou's tianma industry has the full support of "politicians"
.
The leading group for the development of traditional Chinese medicinal materials in Guizhou Province is led by Wang Shijie, vice governor of Guizhou Province, and the special class for the development of traditional Chinese medicinal materials in Guizhou Province clarifies the industrial development task book, responsible person, timetable, and road map, focusing on the bottleneck of industrial development, and overcoming the plan
one by one.
The leading group for the development of traditional Chinese medicinal materials industry in Guizhou Province has cooperated and taken effective measures to promote it strongly, providing the strongest organizational guarantee
for the development of the industry.

Guizhou Tianma Industry has the full assistance
of "financiers".
Guizhou Province innovatively set up an agricultural and rural modernization development fund, in the form of marketization, equity investment, to support the development of enterprises with good growth but limited by funds, the fund can support up to 15 years, flexible investment methods, low cost, fund management department does not participate in enterprise management, does not participate in dividends, which is major good news
for enterprise development.

The "entrepreneurs" of the tianma industry are served
by "nobles".
Since the beginning of this year, the Guizhou Provincial Party Committee and Government have vigorously implemented the three-year multiplication action of industrial investment promotion, and are building a first-class business environment and noble service brand
that values enterprises, integrity, efficiency, and the rule of law.
At the same time, the reform of "decentralization, management and service" will be carried out to the end, and service efficiency will continue to be improved, so that the approval process and materials will be greatly reduced, and the approval time will be reduced by more than
20%.
Improve law enforcement and supervision methods, so that everything is not disturbed, responsive, and difficult must be helped, so that every investor can get the greatest convenience and support
.

The opening event also released the public brand information of "Guitianma", which is an event of great significance in the development of Guizhou's traditional Chinese medicine industry, marking that Guizhou Tianma industry will open a new model
of public brand and standard creation to drive development.
According to reports, Guizhou will build the "Guitianma" brand from three aspects:

Strive to enrich the cultural connotation
of the "Guitianma" brand.
Continuously collect and sort out the humanistic and historical materials of Guizhou Tianma, excavate typical cases, and tell the story
of "Guitianma" well.

Strive to formulate the brand standard
of "Guitian Ma".
Adopt the guidance of the government, industry cooperation and enterprise implementation to scientifically formulate the "Guitian Ma" brand use standards, standardize the brand use behavior, and do a good job in the quality
of "Guitian Ma".

Focus on the implementation of the "Guitian Ma" brand pyramid model
.
Adopt the three-layer pyramid model of "provincial public brand + category brand + enterprise brand" to gather brand potential energy and launch the "Guitianma" brand
.

At the event site, 7 enterprises, including Guizhou Tianqi Green Industry Development Co.
, Ltd.
, Dafang County Jiulong Tianma Development Co.
, Ltd.
, and Dejiang Yangshanhe Biotechnology Co.
, Ltd.
, promoted the tianma industry and made a "guitianma" quality declaration
.
Hu Zhengjiang, responsible person of Bijie Agricultural Ecological Agriculture Co.
, Ltd.
, told reporters that in recent years, Guizhou tianma has not worried about sales, almost zero inventory every year, especially fresh hemp, most of which are sold to Beijing, Shanghai and coastal areas, last year all 200 tons of fresh hemp were sold out, and the market prospects of tianma are considerable
.
According to Min Qihui, chairman of the Senmao Forestry Professional Cooperative in Fangzhu Town, Qixingguan District, Bijie, the hemp industry has led to a significant increase in the income of farmers, and last year, each of the 48 poor households registered in the Senmao Forestry Professional Cooperative received a guaranteed dividend of
10,000 yuan.
Min Qihui said that cooperatives should continue to expand the scale of planting, let more farmers participate, and can continue to steadily increase the income of farmers, so as to consolidate the results of poverty alleviation and lay a solid foundation
for rural revitalization.

In order to let the general public have a deeper understanding of Guizhou Tianma, the event was simultaneously carried out offline publicity and product exhibition and sales promotion in Jiaxiu Square in Guiyang City, Guizhou Rural Industrial Revolution Production and Marketing Docking Experience Store, Guizhou Characteristic Forest Products Experience Center, Guizhou Supply and Marketing Cooperatives Experience Store, Guiyang Logistics Park, Heli Supermarket, Beijing Hualian Supermarket, Yonghui Supermarket, etc
.
Through popular science, experience, interaction and other forms, consumers can obtain more knowledge of Gastrodia, understand and master the consumption method of Gastrodia, and identify the Gastrodia
on the market.
Strengthen the general public's understanding of the scientific knowledge of hemp health care, disease prevention and treatment, and promote the rational application
of tianma.

The reporter learned from the meeting that Guizhou produces hemp with full shape, tight texture and high content of active ingredients, and Dafang hemp, Dejiang hemp, and Leishan Wujian hemp have been registered and protected
by national geographical indications.

"Guitianma" has a good
foundation for a large scale.
As of the end of September 2021, 66 counties (districts and cities) in Guizhou Province have planted tianma, with an area of 283,000 mu of imitation wild planting under the forest, ranking first in the country, of which 7 counties (districts) of Dafang, Dejiang, Leishan, Huichuan, Qixingguan, Liping and Zhenyuan have a planting area of more than 10,000 mu
.
It is leading
the country in variety breeding, improved seed breeding, and imitation wild planting technology.
Up to now, there are more than 190 enterprises engaged in the planting and processing of tianma in Guizhou Province, registered more than 20 trademarks such as Jiulongteng, Guizhou Tianqi and Shangougou, and obtained 14 batch numbers for drugs and 3 batch numbers for health foods (tianma wine, tianma chewable tablets, tianma capsules).

Through unremitting efforts, fast-moving consumer goods such as medicinal diets, snacks and drinks using Tianma as raw materials will lead the fashion, and "Guitianma" will exceed the level of 10 billion, becoming a banner
of Guizhou's traditional Chinese medicinal materials in the country.

Responsible Editor: Zhao Yu Review: Wang Jinchen