The field of traditional Chinese medicine attracts the attention of investors, and large enterprises have more market advantages

[chinapharma.com pharmaceutical stock market] in the past six months, the decline of pharmaceutical stocks has a lot to do with the overall market environment Although pharmaceutical stocks didn't fall much in the early period, they fell sharply in the later period At present, many investors are paying close attention to traditional Chinese medicine enterprises Because in terms of investment opportunities, traditional Chinese medicine has stable cash flow and brand advantages, but its growth space will not be the same as chemical medicine, as long as new drugs are developed, there will be explosive growth Therefore, it is difficult for Chinese medicine to break out in a short period of time, and some companies will go out of the slow cow mode It is believed that the field of traditional Chinese medicine will reach a new high this year, and the relatively certain opportunities in the pharmaceutical industry are in the field of traditional Chinese medicine "There are four strategic commanding points in evaluating traditional Chinese medicine." Industry insiders said that, deep history and culture In fact, it has occupied consumer psychology and cultivated consumer habits Second, it has a certain classic formula and is a secret formula Because the curative effect of traditional Chinese medicine is a classic after thousands of years of development Third, there are also high-quality genuine herbs in the field of traditional Chinese medicine Fourth, it has a secret ancient processing technology The more identified opportunities in these industries allow more investors to identify the big opportunities in the field of traditional Chinese medicine In addition, the author understands that the competitiveness of traditional Chinese medicine enterprises which are more concerned at present is always the core traditional Chinese medicine products "The traditional Chinese medicine enterprises we are concerned about do not need R & D, have a high gross profit, have a strong marketing ability, and have a good price raising ability." According to the analysis of the industry, some leading enterprises of traditional Chinese medicine have their own characteristics, especially strong product sales and zero inventory, which is a hungry marketing strategy In the long run, such enterprises have the prospect of continuously boosting profits In addition to the focus on core products, some experts also believe that traditional Chinese medicine with formula will have good expectations For example, formula granules and Chinese herbal pieces, formula granules are a segment market with rapid growth in the pharmaceutical industry In 2017, the overall scale is about 11 billion yuan, and it is expected that the market will grow rapidly in the future Other people also believe that, first of all, formula granules bring about relative monopoly in business model, the larger the enterprise will have more advantages; second, formula granules mainstream supply room adopts the mode of dispensing machine, which has strong customer stickiness; second, formula granules are the supply of the whole pharmacy, and large and small hospitals will generate higher income in traditional Chinese medicine rooms; After that, the formula particles also have high requirements for the supply of channels All of the above are conducive to large enterprises in the field of traditional Chinese medicine to seize the market, strengthen and expand the traditional Chinese medicine formula granule industry However, due to the scattered planting, processing and channels in the industry, the industry began to speed up the concentration under the promotion of regulatory authorities and capital forces, and gave birth to greater investment opportunities There are also views that at this stage, the market still regards traditional Chinese medicine as a consumer product, rather than a treatment drug with clear and formal clinical value, so at present, brand and channel are still the focus of attention Therefore, mature brands have a strong defensive nature, the unit has improved the valuation level, and still need to obtain reliable clinical evidence on the basis of R & D investment In general, traditional Chinese medicine can not only cure diseases, but also prevent or improve people's physical condition With the emergence of the aging trend of the population and the favorable policies, in the future, the growth space in the field of traditional Chinese medicine is very large, and the demand will continue to increase With the current decline of chemical drugs, the competitive advantage of traditional Chinese medicine will be further highlighted However, functional things often have substitutes, which is a weakness in the field of traditional Chinese medicine.