The fan economy is difficult to sustain, paint marketing returns to the product

China Paint Network
News: In the era of big data, it can be said that the more fans are "winners", under the role of the Internet, the greatest value of fans is "fission", from 1 fan to 2 fans, or even a group of fans, which is the Internet era "fan economy" role. However, "fan economy" is an important marketing means under the new era, but its effect is not lasting, for
coating enterprises
, there is no "shortcut" to success, still need to focus on building the overall strength of enterprises.
first of
coatings
enterprises should pay attention to product creation. Good products are the basis, this point out to emphasize alone may be a bit ridiculous, but at present many paint companies are precisely lacking is precisely this. New products are definitely not casually set up so simple, to the new product concept to show, designers in this regard to work hard, good designers in this regard if successful, it is equal to the success of the new product promotion half, because the good design effect is to give customers the first impression, will also increase the deal. Therefore, the display design is the visual communication of the sharp weapon, that is, a medium, make people feel about you.
addition, coating companies need to focus on experience services. Many people think that the quality of paint products is good, useful is called a good experience, in fact, not all. What is called good experience, first of all, we must first clarify this standard, experience good not only to say that the quality of products can be good, even if it is a general quality of products, you can also experience very good. Some people put the service into the experience, experience good you can understand as the use of the product itself, and the service is something other than the product, such as pre-sales, after-sales, repair and so on. And good service should exceed the user's psychological expectations. Paint design sense has, new products have, if coupled with service-oriented team to do communication, so that formed a perfect assurance system, in this system under a virtuous circle, the enterprise also reflects the comprehensive strength.
Many industry insiders said that although such a "fan economy" can bring a period of attention to paint enterprises, bring a certain degree of performance, but for the sustainable development of enterprises, can not play a long-term and vital role, "fan economy" is only a framework, a ticket, to keep people, rely on the construction of perseverance, after all, paint enterprises competition or comprehensive strength.
In short, paint enterprises in the development of the road also need to continuously improve product quality and services, this is a long-term market-based two legs, other marketing means can only be "the icing on the cake", paint enterprises must be quality and service as the fundamental point.