The era of sugar reduction is coming, the first China Beverage Health Consumption Forum is held in Beijing

Our reporter Yang Xiaojing

On September 3, the first China Beverage Health Consumption Forum with the theme of "Gathering together your strengths, promoting the sustainable development of beverages, and helping national nutrition and health" was held during the 2021 Service Trade Fair in Beijing.

Sweeteners to replace sugar is a beverage development trend

As national awareness of healthy eating continues to increase, sugar reduction is becoming a well-respected mainstream lifestyle

"In the process of consumers' healthy eating, the beverage industry needs to reduce sugar, and can make beverages healthier by reducing the addition or use of sweeteners

Chen Junshi pointed out that sweeteners are additives that replace sugar, and the state has relevant regulations on the use of sweeteners

Increased demand for sugar-free consumption

As an important part of the forum, the White Paper on Action on Sugar Reduction in Healthy China Beverages and Foods was officially released

According to Ruan Guangfeng, director of the Science and Technology Department of the Kexin Food and Nutrition Information Exchange Center, the report released, recently, the "Chinese Residents' Dietary Guidelines Scientific Research Report (2021)" organized by the Chinese Nutrition Society was released, among which the current national sugar intake Concerns and recommendations were raised

According to estimates, the current growth rate of soft drinks in China is on a downward trend

It is understood that in 2019, the sales of sugar-free beverages in China accounted for only 1.

Ruan Guangfeng believes that the increasing demand for sugar-free products has quickly formed a low-sugar and sugar-free consumption boom in the food and beverage industry

The above views are confirmed in the report

With the advent of the era of national sugar control, sugar-free beverages have taken the lead in consumption

In addition, sustainable development has become the goal that every industry should pursue, and beverage packaging is no exception, and technological innovation is conducive to environmental protection;

The successful launch of sugar-free beverages has made the industry realize that branding can quickly open up the market and stand out in the highly competitive beverage industry

The beverage industry is a trillion-dollar market.

The industry is deeply involved in the sugar reduction life

In fact, as early as 2018, the "Healthy China" Reasonable Diet Special Action clearly pointed out that consumers are encouraged to reduce their intake of sucrose, and food producers and operators are encouraged to use natural sweeteners and sweeteners permitted by food safety standards to replace them.

"The rise of the Chinese market is inseparable from local companies breaking the monopoly of international giants and achieving breakthroughs,

Benefiting from this, Yuanqi Forest broke the original pattern of the beverage industry

In this regard, Pang Zhenguo, Secretary of the Party Committee of Jiaduobao Group, a representative enterprise in the herbal tea industry, said that the consumption trend of the beverage industry is to pay more attention to nutrition and health.
Pure natural, homologous medicine and food, and plant-based become the trend, younger, personalized, and Internet consumption.
become mainstream
.
In addition, beverage consumption is also paying more and more attention to the brand's temperature, public welfare and sustainable development
.

Pang Zhenguo believes that in the process of leading the healthy development of food and beverage consumption, ensuring food safety is still the first priority.
In addition, in-depth product research and development must be carried out
.
"Enterprises need to attach importance to innovation and development, accelerate industrial upgrading through innovation, and make efforts in terms of process technology, sales channels, and marketing
.
"

　　At present, China's beverage industry is showing a diversified development trend.
Products, marketing and channels are gradually diversified, and the product life cycle is significantly shortened.
Soft drink companies need comprehensive capabilities in all aspects
.
For beverage companies at this stage, they should grasp the new trend of "sugar reduction" and accelerate the branding process with the goal of health, environmental protection and sustainable development
.

　　Responsible editor: Wang Jinchen Review: Ouyang Meihua