The era of "Dianjiangxiang" has come 

Our reporter Zhang Yu

In recent years, the "sauce and wine craze" has swept across the country, and the market demand will usher in a new round of outbreaks

Soy sauce and wine should continue to be "hot"

Adhering to high quality is the key

Data shows that in 2020, China's soy sauce wine will achieve a production capacity of about 600,000 kiloliters, accounting for about 8% of China's liquor industry's production capacity of 7.

Song Shuyu, chairman of the China Alcoholic Drinks Association, has repeatedly emphasized that China is not short of wine, but it has been short of good wine for a long time and must take the road of high-quality development

The sauce wine expert Quan Tu made a prediction on the development of sauce wine in the next 10 years: in the next 10 years, the revenue of sauce wine will exceed 400 billion yuan, the production capacity will exceed 1 million kiloliters, and the proportion of sauce wine in the middle and high-end market will exceed 50% , the industry has expanded from category to brand competition, and Chinese sauce wine has entered the era of "ten golden flowers"

Brand + Channel

Unlock new ways of wine retailing

Liu Yuan, executive vice president of the China Alcohol Circulation Association, said in his speech, "When we count the well-known big businessmen in the field of liquor circulation, they all go through a long growth period from small to large, from weak to strong, and they all experience walking on thin ice and The development path of big waves

On the forum, the release of Baowen's famous wine sauce tavern chain strategy aroused attention

Li Shiyi, founder, chairman and president of Baowen Group, believes that a good brand of sauce wine and a business model that integrates good sauce wine will definitely become the most valuable driving force for China's wine industry in the next few years

Tian Zhuopeng, a strategic consulting expert and chairman of Zhuopeng Strategic Consulting Agency, analyzed that the first half of the "sauce and wine fever" was a category and production area led by enterprises, which met the quality-level needs of consumers; in the second half of the "sauce wine fever", enterprises The professional brand operation ability and brand innovation operation system of the company have become the key factors in the competition.

Tian Zhuopeng said: "The new trend of the wine industry is accompanied by the arrival of changes in the field of sauce wine circulation.

Significant market growth

Soy sauce and wine frequently receive capital blessing

"Liquor has the largest market share in China's wine industry, is obviously driven by consumption upgrades, and is easy to generate large companies

The "Guiding Opinions on the Development of China's Wine Industry during the "14th Five-Year Plan" (Draft for Comments)" issued by the China Alcoholic Drinks Association predicts that by the end of the "14th Five-Year Plan" in 2025, the Chinese wine industry will achieve sales revenue exceeding 1.

According to public information, in May and October 2020, Yuyuan, a subsidiary of Fosun Group, invested 1.

The Baowen Group, which has been established for only one year, has successively completed the financing of nearly 1 billion yuan from the Angel round, the Pre-A round, the Pre-A+ round to the A round.

In this regard, Wang Huadong, a partner of Jingwei China, said: "For us, to continue investing in a company, it is very important to be optimistic about the development of the entire sauce and wine industry and the high degree of professionalism of the company's team

 "China Food News" (Version 02, June 16, 2021)

(Editor-in-charge: Han Songyan)