The dosage form of health food returns to food form

In recent years, with the gradual improvement of people's health awareness, young people entering the workplace have gradually become a new force for purchasing health food, and prefer ready-to-eat and snack-based health food
.
Industry insiders said that the rapid growth of consumer demand for health food in the form of food, and the development of health food in the direction of snacking, have promoted the innovation
of the health food industry.

Enrich the form of health food recordation system

In recent years, the gel candy health food market is in a stage
of rapid growth.
Nowadays, in addition to capsules, drinks and tablets, gel candy is also being favored by more manufacturers, covering DHA, lutein, probiotics, elderberry and other sub-categories
.

In 2021, the State Administration for Market Regulation issued the Dosage Forms and Technical Requirements for Health Food Recordation Products (2021 Edition) (hereinafter referred to as the "Recordation Dosage Form"), officially incorporating powders and gel candies into the recordation dosage forms of health food, enriching the form
of the health food recordation system.
Gel candy for health food filing is made of elastic and chewy candy
made of raw materials included in the raw material catalog of health food, together with sugar or syrup or sweeteners, edible gum and other auxiliary materials.
As a snack-based health food based on the carrier of gummies, gel candy products provide consumers with the convenient possibility
of multi-scene health preservation anytime, anywhere.
A number of gel candy categories are included in the filing dosage form, including vegetable gel type, animal gel type, starch type, mixed gel type, sandwich type, coating, coating polishing type, etc.
, and corresponding technical indicators (such as drying weight loss)
are formulated according to different types of properties.
At present, priority is given to opening up nutrients as usable raw materials for gel candy, that is, only vitamins and minerals that have been included in the raw material catalog can be used in gel candy form
.

Industry insiders said that the inclusion of gel candy in the form of food into the registration dosage form of health food, under the blessing of the functional "coat" claimed by health food, not only caters to the trend of the new generation of consumers, but also allows the health care industry to return to the healthy development path
of food form.
This will help the product to develop in a more diversified direction, bring a stronger booster to the gel confectionery product market, and inject new vitality
.

Wu Chongming, a researcher at Tianjin University of Traditional Chinese Medicine, said that in recent years, the consumption demand for health food in the form of food has grown rapidly, including wine, tea, milk, vinegar and other products, to meet the diversified needs
of consumers.
At the same time, the development of health food in the direction of snacking, including products such as gummies, has promoted the innovation of
the health food industry.
In the future, health food in the form of food will still become one of the main directions of
industry development.

Health food in the form of snacks is highly favored

According to the report "Development Trend of Health Food Industry from Consumer Demand", nearly eighty percent of all health food consumers belong to high-income groups, and they have a higher
recognition of health food.
In addition, health food has a wider audience in first- and second-tier cities and new first-tier cities, and consumers in these cities are also more aware of
health and wellness.

According to the report of the Express Research Institute, the post-90s generation accounts for 25.
01% of consumers who buy health food, becoming the main consumer group, and health foods rich in dietary fiber, grape seed extract and collagen are favored
by them.
According to the "2017-2022 China Health Care Industry Market Development Status and Investment Prospect Forecast Report", young people aged 18-35 account for 83.
7%
of the user groups in China's health and wellness market.

Young people have become the absolute main force of the health food market, and in order to cater to the preferences of young consumer groups, health food has gradually developed
in the direction of snacking.

Aiming at the development trend of snacking in health food, various nutritional products such as gummies and jellies that supplement vitamins, help improve immunity and promote sleep function have appeared on the market, including Amway, Baoying, Infinitus and other brands have been deployed
in this field.

"This kind of 'snacking' products are much more delicious, and they can also reduce my psychological burden
to a certain extent.
" One consumer said
.

The health food purchased by young consumer groups is fundamentally different from
that of older consumer groups.
Through the survey, it was found that young consumers supplemented vitamin C, not to buy a bottle of tablets, but to buy fruity multi-dimensional gummies, in the form of gummies and jelly, to supplement themselves with the necessary diet
.
Health food in the form of snacks such as gummies and jelly has become the fastest growing health food form
on Tmall in recent years.
According to Tmall Global data, the consumption of imported health food represented by sleep aid health food has maintained a high growth trend
for two consecutive years.
Among them, the sales of health food in the form of gummies and jelly and sales increased by 377% and 352%
respectively in several years.

Start with the use of raw materials to create differentiated products

For the market development prospects of vitamins and mineral raw materials that can be used in the form of gel candy, industry insiders said that vitamins, minerals, as basic nutrients of the human body, are raw materials with general consumer recognition, and gummies, which have a sense of closeness and leisure product form, are very compatible with the market development prospects, and consumers are also willing to accept
them.
Different vitamins and minerals have different physiological effects, which help to create differentiated products
.

As a snack-based health food based on the carrier of gummies, gel candy products provide consumers with the convenient possibility
of multi-scene health preservation anytime, anywhere.
Driven by new consumption waves such as "fat loss" and "health preservation", young people's awareness of health preservation is getting stronger and stronger, and traditional food has become difficult to meet their requirements, so more and more people will choose ready-to-eat and snack-based health foods
.

Industry insiders said that China's traditional nutritional health food dosage forms are mainly tablets, capsules and other dosage forms, while in developed markets such as Europe, America and Japan, the product form is more diversified
.
Under the background of the popularization and youthfulness of health food consumers, health food in the form of food will be more favored by consumers and is one of the main directions of
industry development.
At the same time, health food in the form of food is also conducive to promoting consumers' habitual consumption, promoting health food to gradually become part of their daily life, and promoting the long-term sustainable development
of the health food market.

(Zhu Meiqiao comprehensive arrangement)

China Food News (November 09, 2022, Version 06)

(Editor: Zhu Meiqiao)