The domestic market is sought after wallpaper enterprises to domestic sales

China Paint Network
: wallpaper products in foreign countries have a high prevalence rate, early wallpaper enterprises are export products as a distribution strategy. Now the domestic market situation is very good, many wallpaper enterprises collective efforts to seize the market. However, it is not easy to open up the domestic market, the fierce competition in the market requires enterprises to think more.
export-to-domestic enterprises in the domestic market, the market environment has undergone a fundamental change. In the foreign trade system, enterprises only face customers, the establishment of marketing organization structure is based on the purpose of ensuring that products meet customer requirements. However, in the domestic marketing system, enterprises have to face the complex market competition situation and all forms of consumer demand, the organization structure of the domestic marketing system is much more complex than the foreign trade system. Therefore, in the structure of their own marketing organizations, these enterprises must be restructured in a timely manner.
products to quickly open the market, we must first obtain the strong support of dealers. Channel merchants are a group that export-to-domestic enterprises must face. How to successfully invest in unfamiliar market areas is an urgent need for enterprises to solve the matter. And the exhibition is currently the main platform for enterprise investment.
wallpaper and other household products have entered the brand winning stage is a clear fact, consumers in the terminal of the purchase behavior, has been more and more inclined to brand designation. At present, many wallpaper enterprises, especially small and medium-sized enterprises, focus on product types and styles of development and neglect brand building. Such enterprises often one-sided pursuit of product categories "many and complete", and constantly extend the product line, resulting in serious homogenization of products, reduced competitiveness, and even produce "shanzhai goods" suspect, which also increases the difficulty of opening up the market. No matter how long enterprises enter the domestic market, they need to pay attention to brand resources that can directly determine the subscription rate of the market, such as product quality, style, design and so on.
, to build a mature and perfect brand system, quickly enhance brand awareness and reputation, is export-to-domestic enterprises must do one of the marketing work. Only in this way, enterprises can be based on the market, seize more market share. Otherwise, investment is not easy, based on the market is more difficult.
small and medium-sized enterprises want to open up the national market, relying solely on their own in the country to establish direct stores is not realistic. If enterprises have regional brands, media publicity to do the backing, you can start in the country to find a strong franchisee, agents. And this time to participate in the exhibition is very necessary, because enterprises can be at the exhibition and dealers zero distance contact, can achieve a deeper level of communication, this is the best time for investment.