The diatom mud fire has revealed the industry's secrets

China Paint Network
: "Diatom mud can break down formaldehyde, purify the air, will breathe, a day after the wall can stay!" The current wall decoration market seems to be blowing a "diatom wind." According to statistics, as of 2014, The total output value of China's diatom mud industry is estimated to be 30 billion yuan, in the diatom mud market is so hot behind, the reporter visited the Red Star Mei Kailong and other large building materials market, test found that diatom mud because of its functionality and the price of the people by consumers, but there are also many industry black curtain. Merchants also have no convincing evidence of the claims of special effects such as environmental protection. In this regard, experts pointed out that the current diatom mud industry has no national standards, market expansion there is a bubble.
According to the World Health Organization's formaldehyde cancer report, 2.1 million children die each year from upper respiratory tract infections caused by decoration pollution, of which 1 million children over the age of 5 die from decoration pollution. Children's leukaemia patients home, in six months has been renovated, and mostly luxury decoration. Renovation pollution has become the number one killer of health. How to avoid decoration pollution has become the hottest topic of the time. When people buy home improvement materials, the factors that influence decision-making also change, the proportion of appearance-impact decision-making continues to decline, environmental protection becomes a necessary condition for purchasing decision-making, traditional building materials have been labeled with environmental protection concepts.
in the traditional decoration, wall materials are mostly
latex paint
wallpapers and so on. With the improvement of public awareness of health and environmental protection, green environmental protection of the inner wall decorative wall materials has become an inevitable trend of social development, traditional building materials have been transformed, playing "0 formaldehyde" "original" "no added" environmental protection brand, in order to obtain consumer favor, at the same time, the new
paint
diatom mud, to be able to absorb formaldehyde concept of successful zone from traditional building materials to open the market, become a new favorite home.
"The main reason I buy diatom mud is that diatom mud is more environmentally friendly products, the key is that the price is still very cheap." A citizen surnamed Li told reporters.
It is understood that the real formaldehyde content is small, more environmentally friendly home improvement materials only wood, solid wood, but it belongs to the field of home improvement building materials high-end luxury goods, many consumers are not expected to walk, the price of ordinary families difficult to bear. Diatom mud as a new category of environmental protection, the price is more people-friendly, according to the survey, in April the market price per square meter of diatom mud is: green forest diatom mud minimum of 130 yuan, Lanschel diatom mud minimum of 89.8 yuan, Erbao breathing Paint minimum of 90 yuan, Yuechuan Mountain minimum of 76 yuan, the price of people-friendly diatom mud can be used in large areas, adapt to more consumer groups, the market expanded rapidly, to 2014 has been with traditional wall materials, latex paint, wallpaper three worlds.
in the diatom mud environmental protection and people-friendly behind, its function in the end? How is its people-to-people price realized? To this end, the reporter interviewed relevant experts, experts said that diatom mud does have porous properties, but because its aperture is micron level, and formaldehyde molecule diameter is only 0.45 nanometers, so can not accurately lock formaldehyde, let alone adsorption.
In addition, according to people familiar with the matter, the realization of low-cost must work hard from the production costs, diatom mud raw materials for the deep sea mineral diatom soil, its product formula for diatom soil plus inorganic materials, low technical access threshold. Some qualified and hard small manufacturers found this opportunity, by the industry has not yet fully formed a standard industry norms, a nest of wind into the diatom mud industry, the establishment of enterprises, close to similar to small workshop-style processing model, open direct stores or investment, wanton exaggeration of the quality and performance of their products, take advantage of the opportunity to amass wealth.
statistics, as of 2014, diatom mud manufacturers exceeded 500, stores reached 25,000, brand competition is fierce, product homogenization is serious. In the Red Sea Breakout War, price war and concept speculation became the main means. Agents in order to win more market share and denigrate each other to eliminate the inventory backlog, and even once appeared 50 yuan per square meter price, in order to adapt to the large-scale price war, the diatom mud manufacturers had to compress costs, and even putty powder, shell powder casually add a little diatom soil called diatom mud, their own environmental protection is not guaranteed, "some manufacturers produce so-called diatom mud, there is no diatom soil composition." "This irresponsible practice by some diatom mud manufacturers has hurt consumers' hearts and has also hit the benign development of the entire diatom mud industry.
interviewed families with diatom mud, they said: "Okay, no feeling." And most consumers said: "The market is too messy, and there is no uniform standard, we can not distinguish, so want to buy and dare not buy." ”