The development trend of branding in the art coatings market is prominent

"Boutique" Awakening of Consciousness

"We realize that if we want to survive better, we have no choice but to take the road of branded chain operation.

Qin Huaiyi revealed that seeking brand development is not a problem, but an inevitable choice for an industry to mature and standardize, and it is also a business model for enterprises to seek greater and longer-term development.

In this business model, businesses engaged in the art paint business not only provide customers with raw materials, but also attach construction techniques.

However, people in the art coatings industry have also found that after the initial stage of freshness and rapid development, the development of the art coatings industry has differentiated.

The reporter visited the Shenzhen art paint market and found that, with the exception of a few art paint brands such as Fangyifei and Guanyu who have begun to focus on brand building, most art paint companies are still stuck in the first mode.

Qin Huaiyi sighed that in the first few years when artistic paint became popular, it was highly sought after as a fresh building material.

At present, art paint companies that are trying to brand-name have incorporated modern commercial development models, recruit general agents in various cities, set up stores, and then develop secondary distribution.

Jane European, Mediterranean and Southeast Asian >

　　Nowadays, there are many kinds of artistic paints, which is also a technique that designers in the city like very much.

　　Materials are also constantly innovating, but Qin Huaiyi found that Jane European, Mediterranean and Southeast Asian >The magnificent and rich patterns of simple European >

　　Are the high-end art paints beyond the consumption capacity of ordinary people? The reporter visited several major art paint stores in Shenzhen.