The development status and future trends of the automotive coatings market

In recent years, world-class paint brands have formed a certain scale effect and brand effect through strategic acquisitions and joint ventures.
So far, the world's top automotive coatings brands have all settled in China, which has had a strong impact on the domestic automotive coatings industry.
PPG, Axalta, Akzo Nobel, BASF, Sherwin-Williams, Nippon Paint, Kansai Coatings and other large-scale coating companies have established production bases in China.
High-end automotive coating products have accounted for more than 70% of the domestic market.
Most of the high-end coating products used by passenger cars and joint venture bus companies are foreign brands.

PPG: PPG Industries was founded in 1883, headquartered in Pittsburgh, USA, and headquartered in Shanghai, China, with nearly 4,000 employees in mainland China.
As an early practitioner in the field of electrophoretic paint, PPG announced in January this year that the Zhangjiagang Electrophoretic Paint Mixing Center, which was built at a cost of 20 million US dollars, was officially put into operation.
This mixing center is PPG's second electrophoretic paint mixing center in China after Tianjin.
, After being put into production, it mainly produces and mixes PPG high-performance cathodic electrophoretic paint.
Currently in China, the main customers of PPG automotive coatings include Volkswagen, GM, Mercedes-Benz, Dongfeng Citroen, Peugeot, Chery, etc.
Almost all automobile manufacturers in the world use PPG automotive coating products or technologies.

Axalta: Headquartered in Philadelphia, USA, the company has branches in five major regions of the world, namely North America, Latin America (including Mexico), China, East Asia and South Asia, and Europe, the Middle East and Africa.
Axalta Coating Systems mainly produces liquid coatings and powder coatings, and its products are mainly used in light-duty and commercial vehicle manufacturers, automotive repair after-sales markets, and many industrial applications.
Axalta entered the Chinese market and successively operated 5 powder coating factories, and built 2 coating factories and 4 repair coating training centers in Shanghai Jiading and Changchun.
Axalta's global color laboratory, Asia Pacific R&D center, Asia Pacific and China headquarters are all located in Shanghai.

Akzo Nobel: Headquartered in Amsterdam, the Netherlands, it has 47,000 employees worldwide and operates in more than 80 countries.

BASF: The company is headquartered in Ludwigshafen on the Rhine River.
It is the world's largest chemical product base with a factory area.
On April 20, BASF announced that it had reached an agreement with Guangdong Yinfan Chemical Co.
, Ltd.
for the acquisition of automotive refinish paint assets.
BASF will strengthen its local paint production network by acquiring the most advanced automotive refinish paint production base in China.
At the same time, Yinfan's product series are added to BASF's international brand series, which will expand the automotive refinish product portfolio in the Asia-Pacific region.

Sherwin-Williams: Headquartered in Cleveland, Ohio, USA, Sherwin-Williams began to explore the Asia-Pacific market in 2002 and set up its Asia-Pacific headquarters in Shanghai, China.
Sherwin-Williams currently has 4 paint factories and 5 paint blending plants in China, Malaysia, Vietnam, the Philippines and Singapore, and R&D centers in China and Malaysia to develop high-quality paints that meet local needs.

Nippon: Nippon Automotive Coatings entered China in 1994, mainly Japanese customers, and has gradually expanded to the Chinese, Korean, and European automotive manufacturing fields.
It has become one of the few in the world that can provide integrated automotive coating coating solutions.
One of the manufacturers with R&D capabilities.

At present, the market share of international automotive coatings brands in China has reached more than 70%, and it mainly occupies the high and mid-range market.
PPG and Axalta alone account for nearly 30% of China's automotive coatings market share.
In the field of mid-to-high-end products, these two even control "half of the country.
" Global Coatings.
com learned that these foreign automotive coating giants have formed an iron wall against the numerous "stragglers" in China.
Facing the siege of international "giant alligators", if domestic paint companies want to survive, strategic reorganization and mergers must be a fast move.

Although foreign-funded automotive coatings have already occupied half of the market, it is still difficult to meet the growing demand of domestic joint venture automotive manufacturers.
At present, the domestic automotive coatings market is in a period of replacing imports with domestic automotive coatings.
There are still opportunities in the domestic automotive coatings market.
At the same time, with the further development of the Southeast Asian automotive market and the development of the coating trade, my country's automotive coatings may also go abroad.

Fourth, the market analysis of automotive refinish paint

In the Chinese original paint market, 75%-80% of the paint market share is occupied by international brands; in the refinish paint market, about 75% of the market share is occupied by domestic brands, but most of them are occupied by refinish paints.
In the low-end market, automotive refinish paint is an important part of the automotive coatings market.

1.
Analysis of market demand for automotive refinish

Internationally, the amount of paint required for repainting one car out of four cars is usually used to evaluate the amount of paint required for car refinishing.
However, since car refinishing paint can also be used for passenger car repair and production line painting, the annual car refinishing paint requirement is very high.
It is difficult to calculate accurately.
It is roughly estimated that the total demand for automotive refinish paint in my country accounts for about 20% of the total output of automotive coatings.

From 2000 to 2015, the number of private cars in my country increased from 16.
09 million to 279 million.
The number of cars in China is in a period of rapid growth, and the corresponding demand for automotive refinish is also growing at a high speed.
Cars from 2000 to 2015 The average growth rate of the refinish paint market demand is about 11.
3%, and the corresponding growth rate of the Chinese automotive coatings market is about 15%-20%.

In recent years, the demand for automotive refinish paints in China has shown a large increase.
Among them, the growth of automotive refinish paints (original paints) for passenger cars has slowed down, but the high-end car refinish paints have grown rapidly along with the growth of car ownership.
In the future, the growth point of China's auto refinish is mainly reflected in car refinish, so China's auto refinish will inevitably develop in the direction of mid-to-high-end.

In 2014, the consumption of OEM paints for automobile coatings in China was about 500,000-5550,000 tons (not including coatings for low-speed trucks such as agricultural vehicles, motorcycles and tricycles).
In the proportion of paint used in the market segment, cars are still the largest user of original car paint, accounting for 50% of the total.
This is followed by multifunctional sports vehicles with 20%, truck coatings for 17% and bus coatings for 5.
2%.

In the statistics of the changes in the varieties of the original car paints, we found that the use of medium-coat paint has not increased in the same proportion, and the proportion of electrophoretic paint has also decreased.
This is mainly due to the fact that European and American car factories have adopted a compact process to omit or reduce the thickness of the intermediate coating.
The automatic coating robot used in the new coating line saves 15% of the paint usage.
The use of high-stroke power electrophoresis also reduced the consumption of electrophoretic paint per vehicle, but the coating of passenger cars has begun to transform from traditional solvent-based anticorrosive primers to electrophoretic paints with better performance.

The price of high-end brands of imported car refinish paint is between 200-250 yuan/liter, accounting for 80% of the market share of imported brands; the price of mid-range products is between 100-200 yuan/liter, accounting for about 20% of the market share of imported brands .
The price of low-end domestic automobile refinish paint is between 40-70 yuan/liter, accounting for about 40% of the domestic automobile refinish market share; the price of mid-range automobile refinishing paint is between 60-150 yuan/liter, accounting for about the entire domestic automobile refinish 60% of the automotive refinish market share.

2.
Regional distribution of automotive refinish paint market

The growth of car ownership is closely related to regional economic development and economic strength.

There are more than one million cars in 40 cities across the country, and more than 2 million cars in 11 cities in Beijing, Chengdu, Shenzhen, Shanghai, Chongqing, Tianjin, Suzhou, Zhengzhou, Hangzhou, Guangzhou, and Xi'an.

Because of the size and distribution of the automotive refinish paint market, corresponding to the size and regional distribution of car ownership, we can see from the ownership data that the growth rate of car ownership in the central and eastern regions is higher than that in the central and western regions.
This trend is bound to continue with the current domestic economic development.
Corresponding to the automotive refinish market, the market share of the eastern developed regions will continue to expand, and the gap with the central and western regions will widen, and it will move towards gentrification.
development of.

The total demand for automotive refinish paints in the central and western markets is increasing, but the market share is decreasing.
This situation will not change in the short term.
Therefore, there is still a lot of market space for low-end automotive refinishing paints in these areas.
Foreign brands have their own sales outlets in the domestic economically developed areas.
The main domestic manufacturers of automotive refinish paints are mainly located in Guangdong, Jiangsu, Tianjin and other places.
 

Company name Main products

Guangzhou Huadu United Paint Co.
, Ltd.
Main refinish paint brands: AK, KA series; General; BBC; ZK; ST.


Guangzhou Shichuang Chemical Co.
, Ltd.
Scarf

Changzhou Frum Automotive Coating Co.
, Ltd.
Ferrum Brand

Guangdong Arto Chemical Co.
, Ltd.
Arto Automotive Paint

Guangdong Yinfan Chemical Co.
, Ltd.


Yinfan Series Repair Paint Zhejiang Congrui Coating Technology Co.
, Ltd.
"Rui card" and "Terry TL" series of automotive refinish

Guangzhou City paint Co.
, Bonnie Bonnie; Huoyanshan; headhunting; Aosta

Restoration Zhiqi (Shenzhen) Co.
, Ltd.
Restoration TC paint; BC basecoat; cover light varnish

domestic automotive refinish major brands

There is a large price gap between foreign brand high-end products and domestic products, and mid-range products are relatively close to domestic mid- and high-end products; as domestic manufacturers continue to improve equipment, technology and management, the product quality gap is narrowing.
As my country's new car consumption has risen sharply in the past two years, my country's automotive refinish market will show a rapid growth trend in the next few years.
With the gradual stabilization of new car production, especially the development of new energy vehicles, new car paints in automotive coatings will maintain a stable development, and automotive refinishing paints will develop at a high speed and will become the leader in automotive coatings.

Conclusion: With the development of industrial economy and urbanization, automobiles have become an indispensable means of transportation in people's lives.
How to find a balance between promoting quality of life and environmental protection has always been the direction of people from all walks of life.
The road to environmental protection of automotive coatings has a long way to go.
It is not an overnight effort.
Only technology can change the future.
Environmentally friendly automotive coatings have become a trend that people have no choice.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )