The development of the "Silver Hair Market" will become a new growth point in the coatings market

China Paint Network
News: The aging of the population is accelerating, caused a certain burden on our society, but also make the market set off a different opportunity. The elderly market is also an easy to ignore but quite promising market, unfortunately, the
coatings
industry in the "ageable" investment is very few.
website predicts that by 2015, the purchasing power of China's elderly will rapidly expand from $1,620 per capita in 2005 to $4,112, and the resulting explosion in the consumer market for the elderly will somehow reverse the current "youth-oriented" marketing mainstream. In fact, in the last two years, "Chinese aunt" red all over the world is a microcosm of the "silver hair market".
In the China Aging Industry Development Report (2014), it is pointed out that between 2014 and 2050, the consumption potential of China's elderly population will grow from about 4 trillion yuan to about 106 trillion yuan, and the proportion of GDP will grow from about 8% to about 33%. In other words, with the rapid progress of aging, the elderly population has increased rapidly, and the total consumption demand of the elderly has also increased rapidly.
fact, the capital that smelled the opportunity earlier has begun to be laid out in the pension industry. Unfortunately,
coating enterprises
attention to this market is still not big enough, although each time there are paint enterprises involved in various aging industries in the exhibition, but relative to other industries, the strength is still relatively weak, if you remove those foreign brands, domestic paint and other home enterprises are even less.
At the end of the last century, the United Nations held two World Congresses on Ageing and included ageing as an important topic in previous sessions of the General Assembly, adopting a series of important resolutions and documents, including the International Plan of Action on Ageing, the International Day of Older Persons, the United Nations Principles for Older Persons, the Global Goals for Addressing Population Ageing 1992-2001, the Universal Declaration on Ageing and the International Year of Older Persons 1999.
As the world's oldest country, the Chinese government attaches great importance to and provides protection and support for the rights, interests, life, health and development of the aging industry, and has introduced a number of policies to encourage social forces to promote the development of the aging industry.
the arrival of the "silver hair" market in other industries, the paint industry is not ready to meet. Now whether national leaders or business people will be "silver hair market" defined as "sunrise market", it is because the market has not yet formed an industry, as a closely related to people's lives of paint enterprises should bear the burden of the storm, but now pay attention to the aging market paint enterprises are not many.
future development of "aging" coatings will become a new growth point in the coatings market. In the development of the elderly paint most need to pay attention to guide demand, the current consumer awareness of the purchase of paint products for the elderly is relatively weak, enterprises should be in the market for a wide range of publicity and promotion of the product. In addition, there is a need for higher quality assurance, otherwise it will have a negative impact on older persons.