The development of ginseng industry needs the support of science and technology

In the interval of attending Jilin international ginseng conference, chairman of Yisheng Pharmaceutical (002566) and "veteran" Zhang Yisheng received an interview from the securities times He just sent an expert from Jilin University to talk about the technology transformation of ginseng project Without waiting for the reporter's question, "old ginseng" opened the dialog box and took the initiative to talk about ginseng being approved as a new resource food "Originally, ginseng was mainly used as medicine and functional food Now ginseng has been approved as a new resource food, which has opened up two markets for ginseng: one is ginseng food that is convenient to carry, store and use, including tea, wine, biscuits, even preserved fruits and many other products with ginseng ingredients These foods are developed around the word" convenient "; the other is ginseng serving on the table, which is in South Korea It is very common in China, not only to make soup and dishes, but also to put ginseng in spicy cabbage Once the market is opened in China, the amount of ginseng will be rapidly increased " Zhang Yisheng said In Zhang Yisheng's opinion, it's a good information for ginseng market that ginseng is approved as a new resource food, but whether the market demand of ginseng can be large-scale ultimately depends on whether we can do a good job in several aspects First of all, we should do a good job of scientific research on the efficacy of ginseng food "In the end, the development of ginseng food needs scientific support, and consumers cannot be fooled by myths." Zhang Yisheng said Secondly, we should use scientific and technological means to ensure the safety, effectiveness and consistency of ginseng food Third, we need to change people's traditional concept, that is, to eat ginseng on fire In fact, it is not popular to eat ginseng, which has been proved by many papers and clinical trials Zhang Yisheng, for example, said that in one double-blind trial, 130 samples were used and divided into two groups It was finally proved that people who ate ginseng could not get angry The appearance of getting angry came from psychological hints Finally, it is very important to regulate ginseng food market The entry threshold of ginseng food is low, so the approval of ginseng food manufacturers is very important, and even GMP certification is required Zhang Yisheng further said that the overall development of ginseng industry also requires four moves First of all, fundamentally solve the problem that the quality of water ginseng (raw fresh ginseng) reaches the international standard At present, participation in agriculture only focuses on yield, not quality And the production enterprises are required to participate in the standard Therefore, ginseng growers are required to comprehensively improve the quality of domestic ginseng from four aspects: seed, soil, fertilizer, disease prevention (field management), and ensure the repeatability and consistency of planting operation Secondly, improve the research and development level of ginseng, promote the transformation of achievements, and finally realize the high quality and effectiveness of ginseng products Thirdly, the producers of ginseng products should focus on equipment manufacturing, introduce modern technology and equipment, and achieve world level production, so as to ensure the safety, consistency and effectiveness of ginseng products Finally, Jilin Province should promote the brand marketing strategy of Changbaishan ginseng "Of course, this is based on the premise that the above three aspects can be done well, so that consumers can trust and rely on ginseng products, provide consumers with benefit value, and finally transform it into brand value Only in this way can ginseng industry change from a dominant industry to a pillar industry " Zhang Yisheng said It is understood that at present, Yisheng pharmaceutical has made full use of the roots, leaves, flowers and fruits of ginseng to develop a full range of products, which is second to none in the industry And the company's main products, in the corresponding market occupies a major position "Our goal is to plant high-quality ginseng that meets international standards, produce standardized ginseng products that meet the requirements of safety, consistency and effectiveness, and create Yisheng ginseng brand." The non forest planting of ginseng in Yisheng pharmaceutical industry has also taken shape Before that, the company totally relied on outsourcing ginseng raw materials In recent years, the price of ginseng has increased, and the company also felt certain cost pressure According to Zhang Yisheng, based on the six-year planting cycle of ginseng, the company's participating land will develop at a scale of 2000 mu per year, and eventually reach the scale of 12000 mu "Before planting ginseng, we will test the soil, and only when the soil meets the standard can we plant ginseng Self made organic fertilizer is used for fertilization The first batch of ginseng will be harvested next year In the future, the output will continue to increase, and finally reach the scale of our own use " Zhang Yisheng said that at present, the company's Ginseng Planting adopts the method of continuous planting and mechanization, which ensures the core quality of ginseng In the future, it may also combine the ginseng planting method similar to "zhengguanzhuang" in South Korea Zhengguanzhuang cooperates with farmers to pay in advance for purchase and participation, and requires the participation standard If the participation submitted by farmers fails to meet the standard, the insurance company shall be responsible for claims, and zhengguanzhuang does not have disputes with farmers.