The deep reasons why domestic and foreign pesticide giants "blocked" agricultural material e-commerce

A few days ago, Syngenta, DuPont, Bayer, Formica, and Arran China (Fertilizer) issued statements to the effect that the company did not authorize any website or e-commerce platform to sell products.
It is recommended that partners and farmers buy through formal channels.
Product
.
Then some domestic companies announced their announcements, such as Hainan Boshiwei, North China Pharmaceutical Group Aino, Lier Crop Science, etc.
, so why do foreign and domestic companies want to "block" agricultural resources e-commerce? ? Moderator Zhou Qiulin: Today’s topic of exchange, foreign companies have recently gotten together to refuse sales in the form of e-commerce.
What do you think? Long Deng Cao Hongwen: The product channels of foreign companies are too long and the retail prices are too high.
E-commerce will have too much impact on them.
Online and offline can be combined
.
? Yuma-Liu Xiangfeng: @ A foreign company with core technology, some of the products are highly technical.
If it is only sold by e-commerce, without technical guidance, it will only get half the result
.
I think that the shortcomings of agricultural materials e-commerce are also here.
Only sales are difficult to grasp after sales
.
Moderator Zhou Qiulin: @ Yes, but there is also a situation where it is relatively popular, such as the products of the Big Six.
Before Shandong, there was a Feixiang agricultural material that sold very hot
.
Beruilian-Jin Ling: @ In foreign countries, pesticides are dangerous goods regardless of their ingredients.
Storage, transportation and sales must be separate, not even with fertilizer seeds.
Can e-commerce companies send express delivery? Moderator Zhou Qiulin: @ forbidden, cannot send, but many courier companies secretly send in order to take orders, saying that it contains cosmetics, facial masks, etc.
.
.
? Hangzhou Yonghang—Wang Xiuqun: Whether it is liquid or powder Pesticides, once the package is damaged and leaked, have a great risk, and once it leaks to the food, it will be very troublesome
.
? Valagro-Fangdong: technical services, transportation, storage, payment methods are just tactical problems, easy to solve
.
? The question at the strategic level is what competitive advantage can be brought to enterprises through e-commerce channels without price competition? I think there is no structural advantage for agricultural materials e-commerce
.
Song Qinghua: The only advantage at present is the price.
The reason for the collective rejection of foreign companies recently is that it has affected their traditional channels.
Recently, many grassroots customers are reporting this problem to the business managers of the manufacturers
.
Adam Deng Zhiyong: In China's reality, e-commerce has often turned into a low-price war, which many foreign companies cannot afford in the short term
.
Personally, I am not optimistic about e-commerce, it feels like a farce
.
? The collective rejection of e-commerce by foreign companies only reflects the popularity of foreign companies' products, brand power, and strong consumer trust
.
Unknown pesticides and fertilizers are sold online.
How many farmers dare to buy them? In those days, home appliance e-commerce did not start with such well-known brands as Haier and Midea
.
These big-name manufacturers also collectively announced the rejection of e-commerce.
.
.
? I still remember Haier’s announcement at the time, a similar scene.
.
.
? Biozim-Longchuan: The attribute of agricultural products is the means of production, and consumers buy Decision-making is rational, and consumer goods purchase behavior is impulsive.
With the help of the Internet as a tool, “e-commerce” can make consumers more likely to have “impulsive” purchasing behavior.
Industries
.
I am not optimistic about agricultural materials e-commerce.
This is determined by product attributes and can be done, but it is not a panacea.
Offline channels for agricultural materials will always have value
.
? Gan Liangtao: E-commerce needs standardized products and cheap prices! Its value is to reduce channel costs
.
At present, the biggest problem for Dafei is the cost of distribution, the biggest problem for Xiaofei is brand recognition, and the issue of pesticides is technical service! But I believe these problems will be solved to varying degrees in the future! ? Tianjin Niueig-Li Dongjun: E-commerce is just a tool and a very good business model.
At present, what restricts development is the change of thinking and behavior, the speed of promotion, the quality of goods, and the dispute resolution mechanism.
E-commerce is the biggest The value is to shorten channel operating costs, which requires offline experience + online orders to complete
.
As long as China's big trust problem is solved, standardized implementation, and value return, everything will be solved! ? Tang Zhengquan: I personally feel that this issue needs to be viewed from both sides
.
First of all, I think that foreign companies get together to reject e-commerce.
This is not a denial of the business model of e-commerce.
It is more about considering the status quo of their own operations.
The existing channel system can support the existing business plan.
This is normal.
Decision-making behavior
.
After all, e-commerce is also a store, it is just a virtual store next to real dealers
.
Therefore, which store a foreign business enters or does not enter is not a denial of the store
.
Secondly, I personally support the e-commerce of agricultural materials, but at this stage the actual supporting system of e-commerce is not perfect, whether it is logistics or agricultural technology services, or even legal regulations.
Therefore, for companies that have tested water and e-commerce, we still have to Treat them with a normal heart, and even be grateful to them, so that we have realistic lesson plans
.
Vitas—Zhao Zhiyi: It seems that e-commerce is also very difficult to survive in developed agricultural countries.
Although it is a good model, it needs to break through many gaps in survival restrictions.
Even if the land is highly concentrated in the future, it will face competition from manufacturers.
In general, a long-term struggle is required
.
? So, is there a better way than declaration? The old cat said that he didn't need to make a statement, he bought the product several times, and then gave a bad review, saying that the effect was extremely poor
.
This method sounds good, then I think there are artificial fake orders to give praise, what should I do? Therefore, it is also good to show an attitude, at least for products purchased through informal channels, if the responsibility is out of the way, the company will also have less trouble
.