The decline in production is competing for supply. This year, the smaller the crayfish, the more "favored"...

In recent years, crayfish has become the C-bit of summer supp.

Recently, a reporter from the Beijing News learned from crayfish wholesalers, processing companies and industry experts that due to weather and other factors, the production of crayfish has decreased this year, and the epidemic has repeat.

Cai Jun, secretary general of the Crayfish Industry Branch of the China Aquatic Products Distribution and Processing Association, told the Beijing News that the price of crayfish will be relatively stable for a period of time in the near future, and it is expected to continue to rise in the futu.

The smaller the more "favored"

Seeing that the peak shrimp season is coming to an end, .

"Farmers invest their seedlings from February to March every ye.

The reduction in production also caused a price adjustment to a certain exte.

This statement has also been confirmed by a number of crayfish wholesalers and industry inside.

According to a quotation provided by Cai Jun to a reporter from the Beijing News, on May 25, the small green shrimp in Jianli County, Hubei was in a state of shortage of supp.

Why does this happen? Cai Jun analyzed that, from a national perspective, there has been a decrease in the production of crayfish as a whole this ye.

After this round of paddy field shrimp peak, the next step is intensive pond culture, shrimp and crab polyculture, lotus pond shrimp,e.

Lock Fresh Crayfish Counterattack

It is understood that cultured crayfish firstly flow to the market, including restaurants, sub-wholesalers, e.

"Compared with last year, my most intuitive feeling is that this year's restaurants are not as large as before, and the price purchased by processing plants this year is higher than in previous years, so farmers are more willing to sell to processing plants, and shrimp are also out of sto.

The deep processing link has a more direct feeling for this chan.

"Affected by the epidemic, the demand for live shrimp we supply to the catering industry has declined, and fresh shrimp has become popul.

Before the end of this wave of peaks, the supply of small-sized crayfish was vying for various processing plants, and the counterattack became the most popular product, and the crayfish processing plants also made great efforts to compe.

Quality and supply chain become the key to competition

The "China Crayfish Industry Development Report (2021)" released by the China Fisheries Society and the China Aquatic Products Circulation and Processing Association shows that in 2020, the total area of ​​crayfish farming in China will reach 28463 million mu, and the total aquaculture output will reach 3937 million to.

At the same time, the number of new crayfish-related enterprises has increased year by ye.

According to the data of the enterprise survey, there are 18,800 crayfish-related enterprises in China, and more than 2,000 newly registered enterprises have been newly registered every year in the past five yea.

Among them, 6,020 new crayfish-related enterprises were added in 2018, which is the year with the largest number of new additio.

, 2,208 new crayfish-related enterprises will be added in 202

According to data from Tianyancha, there are currently about 1,200 crayfish processing-related enterprises in China, 89% of which were established within 5 yea.

From the perspective of geographical distribution, they are mainly distributed in Hubei Province, with more than 350 enterprises, accounting for 27% of the whole count.

Followed by Hunan Province, there are more than 260 processing-related enterprises, accounting for 22%; at present, there are about 7,400 crayfish sales-related enterprises in China, mainly located in Hubei Province, with more than 3,100 enterprises, accounting for 44% of the count.

In addition, as of now, more than 6,700 crayfish-related enterprises have been cancell.

On the one hand, factories have expanded and newly registered companies have been increasing, but on the other hand, many companies have also been cancell.

.

Zhou told the Beijing News reporter that their family has been operating fresh food in Honghu since their parents, and later began to do seafood deep processing and OEM for well-known brands, and has now become a large-scale local enterpri.

In the past two years, .

Zhou has felt the most obvious in the industry, especially in the deep processing tra.

Due to the growing popularity of pre-made dishes, many companies have joined in to get a share of the pie, constantly compressing the industry's profit margins, and at the same time prompting the industry to accelerate the start of the knockout competiti.

"I feel that in the past two years, there has been a significant increase in the number of small enterprises that have set up factories to process crayfish after buying two machin.

It may be that setting up factories locally has the advantage of supply, but at the same time, the risks of small factories are uncontrollable, and the cost of small scale and small scale cannot be reduc.

There will be closur.

”

In Cai Jun's view, the competition in the crayfish industry in the future is inseparable from the supply of goods and capit.

"The market cycle of crayfish is not long, and the advantages of supply and capital can allow enterprises to better control the pace of shipments, seize market opportunities, and achieve profitabili.

"

Cai Jun said that the current pattern of the crayfish industry has basically taken shape, and a relatively complete industrial chain has been formed from upstream to downstre.

The product line of crayfish has been continuously elongated, the consumption scenarios have become more and more abundant, and the consumption areas have become more and more extensi.

"Before 2019, small-sized shrimp sold shrimp fry, but now the shrimp tail market is rising, and small-sized shrimp has a new way out, and the consumer market has changed from traditional to new e-commerce, from the former Beijing, Shanghai, Guangzhou, Central China, and East China to the whole count.

everywhe.

"

However, Cai Jun also said that the current crayfish industry still has the characteristics of small scale and scattered breeding, following the trend of breeding, and centralized sal.

On the other hand, it helps to stabilize market pric.

In addition, he also mentioned that there are still situations such as chaos in the frozen shrimp tail market in the processing li.

"At present, the ice content of some frozen shrimp tails has reached more than 4
It is recommended to better regulate the ice content of frozen shrimp tai.

"

In addition to frozen shrimp tails, in Li Jian's view, the chaos of crayfish pre-cooked dishes is also worthy of attention, "The price of some products may seem inexpensive, but in reality, the solids are only 40%, and most of them are soups, e.

, which is also not conducive to the development of market regulati.

”

Because of this, Li Jian believes that the competition in the crayfish industry in the future will be the competition of brand, quality and supply cha.

"With the upgrading of consumption, people pay more attention to quali.

Quality consists of two parts, one is the taste, and the other is the quality of shri.

Good quality can build a foundation for the brand and strengthen people's brand awarene.

At the same time, enterprises must also Only by constantly improving the supply chain can we resist changes in the supply of goods, fluctuations in market prices and other factors, ensure sufficient and stable supply of goods, and enjoy market dividen.

"