The dawn of "scented revival" is now

The expansion of production in Luliang, the release of the new national standard, the upgrade of the "Apricot Blossom Covenant".

The start is almost a foregone conclusion, but the heat has not yet come

Fen-flavor liquor was once a veritable "king"

In the 1980s, the market share of Qingxiang liquor once reached more than 75%

The data shows that from 2009 to 2020, the market share of Luzhou-flavor liquor dropped from 57% to 51%, Maotai-flavor liquor increased from 12% to 27%, and Qing-flavor liquor increased from 12% to 15%

So, has the "sweet fragrance" become a reality?

"It is almost a foregone conclusion that the fragrance-type liquor will take off, but there is still a big gap from the goal of 'one-third of the world'

Looking for a breakthrough to make the "flame higher"

Hot but not boiling, the fragrance-type liquor enterprise can make the "flame higher" only when "people gather firewood"

Although under the background of "Flavour Revival", Qingxiang liquor products are fully deployed in various price bands, the field of high-line light bottle wine should receive special attention

Value Expression Liquor, as a special drink, has a long history of development and a brand story related to it

Daqu Qingxiang Recently, the State Administration for Market Regulation issued the recommended national standard for "Liquor Quality Requirements Part 2: Qingxiang Liquor", which was formulated and revised by the National Liquor Standardization Technical Committee.

According to a survey by the China Alcoholic Drinks Association for Rejuvenation, among the consumers of fragrant liquor, those aged 21-30 have the fastest consumption growth, and young people have become the group with the greatest consumption potential

(Comprehensive arrangement by Gu Yufei)

"China Food News" (August 22, 2022 Edition 04)

(Editor-in-charge: Gu Yufei)