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In recent years, China has attached great importance to the development of county-level medical institutio.
Since the issuance of the "Guiding Opinions on Promoting the Construction of a Hierarchical Diagnosis and Treatment System" in September 2015, the construction of a hierarchical diagnosis and treatment system has been continuously promot.
At the same time, a series of policies have been introduced intensively, the policy system of the medical alliance has been continuously improved, the comprehensive capacity of county-level hospitals has been improved, and the close-knit medical system has been promot.
The construction of county-level medical and health communities brings more opportunities to county-level hospitals and primary medical institutio.
For example, in November last year, the National Health and Medical Commission issued the "Thousand-County Project" County Hospital Comprehensive Capacity Improvement Work Plan (2021-2025), which determined that by 2025 at least 1,000 county-level medical institutions across the country will reach LevelObjectives for service level of medical institutio.
It is worth noting that recently, relevant departments have issued the "Opinions on Promoting Urbanization Construction with County Towns as an Important Carrier" (hereinafter referred to as "Opinions.
Among them, the "Opinions" emphasize that it is necessary to continue to promote the construction of county-level hospitals, support counties whose county population reaches a certain scale to improve county-level hospitals, and promote the facilities and service capabilities of tertiary hospita.
At the same time, the document points out that it is necessary to promote the coverage of county-level public services to villages, and encourage county-level hospitals and township health centers to establish a close county-level medical and health communi.
Analysts believe that this document will boost the expansion of the county-level drug mark.
With the continuous improvement of the medical capacity of county-level hospitals, more critically ill patients can stay in the county for treatment, and there are certain market opportunities for related critically ill drugs and even innovative dru.
The county-level grassroots market is a way to break through, and the industry is expected to become a new export for pharmaceutical companies' performance grow.
It is understood that judging from the trends of pharmaceutical companies in recent years, the layout of the county-level grass-roots market has actually become an important decision for major pharmaceutical companies, including foreign-funded compani.
For example, Bayer has started a diabetes care program for primary medical institutions since 200 There are a large number of diabetic patients in China, and the grassroots market has a large number of drug needs to meet, and there is a huge space for developme.
In recent years, Bayer has also released recruitment information for pharmaceutical representatives many times, aiming at the grassroots market to increase sales team buildi.
In 2020, affected by the special period, Bayer County Women's Health Treatment Field and County PAC launched onli.
AstraZeneca has established a county-level market team since 201 In April 2020, it has set up a "county-level tumor team" to promote products including PD-1 "Infineon" and gefitinib that has entered centralized procureme.
At the China County Health Conference held in September 2020, AstraZeneca revealed that the company's county team has covered 28 provinces and 1,850 counties, and the number of teams has exceeded 4,50 Another data shows that its county-level team has covered 42,000 hospitals, 12,000 community hospitals, and 250,000 pharmaci.
In addition, Sanofi first established an independent business unit to serve the needs of the grassroots market as early as 201 After ten years of development, Sanofi has actively participated in promoting the development and strong work of county-level hospita.
At present, its county-level sales team It has covered more than 2,000 counties and citi.
According to statistics, as of May 2020, Sanofi has held more than 43,000 training sessions, covering 640,000 primary-level doctors, supported nearly 598 county-level hospitals to pass chest pain center certification, and promoted 56 county-level hospitals to become the first batch of "county-level hospital.
Cardiovascular and cerebrovascular emergency system construction project" hospital, which shows its efforts to strengthen the grassroots cau.
In addition, BeiGene has also established a full-time county-level oncology team (broad market team) earli.
The team is responsible for the promotion of all products, including PD-1 tislelizumab, BTK inhibitor zanubrutinib, denosumab, lenalidomide and other blockbuster new products on the mark.
In general, the county-level drug market has become a new blue ocean for a large number of companies to gradually explore and tap, but it is worth noting that the grassroots market dominated by Chinese-funded pharmaceutical companies in the past has become a new battlefield for multinational pharmaceutical compani.
In areas with different promotion environments, domestic pharmaceutical companies need to adopt different development strategies based on market conditions and their own resourc.
Disclaimer: Under no circumstances does the information or opinions expressed in this article constitute investment advice to anyo.
Since the issuance of the "Guiding Opinions on Promoting the Construction of a Hierarchical Diagnosis and Treatment System" in September 2015, the construction of a hierarchical diagnosis and treatment system has been continuously promot.
At the same time, a series of policies have been introduced intensively, the policy system of the medical alliance has been continuously improved, the comprehensive capacity of county-level hospitals has been improved, and the close-knit medical system has been promot.
The construction of county-level medical and health communities brings more opportunities to county-level hospitals and primary medical institutio.
For example, in November last year, the National Health and Medical Commission issued the "Thousand-County Project" County Hospital Comprehensive Capacity Improvement Work Plan (2021-2025), which determined that by 2025 at least 1,000 county-level medical institutions across the country will reach LevelObjectives for service level of medical institutio.
It is worth noting that recently, relevant departments have issued the "Opinions on Promoting Urbanization Construction with County Towns as an Important Carrier" (hereinafter referred to as "Opinions.
Among them, the "Opinions" emphasize that it is necessary to continue to promote the construction of county-level hospitals, support counties whose county population reaches a certain scale to improve county-level hospitals, and promote the facilities and service capabilities of tertiary hospita.
At the same time, the document points out that it is necessary to promote the coverage of county-level public services to villages, and encourage county-level hospitals and township health centers to establish a close county-level medical and health communi.
Analysts believe that this document will boost the expansion of the county-level drug mark.
With the continuous improvement of the medical capacity of county-level hospitals, more critically ill patients can stay in the county for treatment, and there are certain market opportunities for related critically ill drugs and even innovative dru.
The county-level grassroots market is a way to break through, and the industry is expected to become a new export for pharmaceutical companies' performance grow.
It is understood that judging from the trends of pharmaceutical companies in recent years, the layout of the county-level grass-roots market has actually become an important decision for major pharmaceutical companies, including foreign-funded compani.
For example, Bayer has started a diabetes care program for primary medical institutions since 200 There are a large number of diabetic patients in China, and the grassroots market has a large number of drug needs to meet, and there is a huge space for developme.
In recent years, Bayer has also released recruitment information for pharmaceutical representatives many times, aiming at the grassroots market to increase sales team buildi.
In 2020, affected by the special period, Bayer County Women's Health Treatment Field and County PAC launched onli.
AstraZeneca has established a county-level market team since 201 In April 2020, it has set up a "county-level tumor team" to promote products including PD-1 "Infineon" and gefitinib that has entered centralized procureme.
At the China County Health Conference held in September 2020, AstraZeneca revealed that the company's county team has covered 28 provinces and 1,850 counties, and the number of teams has exceeded 4,50 Another data shows that its county-level team has covered 42,000 hospitals, 12,000 community hospitals, and 250,000 pharmaci.
In addition, Sanofi first established an independent business unit to serve the needs of the grassroots market as early as 201 After ten years of development, Sanofi has actively participated in promoting the development and strong work of county-level hospita.
At present, its county-level sales team It has covered more than 2,000 counties and citi.
According to statistics, as of May 2020, Sanofi has held more than 43,000 training sessions, covering 640,000 primary-level doctors, supported nearly 598 county-level hospitals to pass chest pain center certification, and promoted 56 county-level hospitals to become the first batch of "county-level hospital.
Cardiovascular and cerebrovascular emergency system construction project" hospital, which shows its efforts to strengthen the grassroots cau.
In addition, BeiGene has also established a full-time county-level oncology team (broad market team) earli.
The team is responsible for the promotion of all products, including PD-1 tislelizumab, BTK inhibitor zanubrutinib, denosumab, lenalidomide and other blockbuster new products on the mark.
In general, the county-level drug market has become a new blue ocean for a large number of companies to gradually explore and tap, but it is worth noting that the grassroots market dominated by Chinese-funded pharmaceutical companies in the past has become a new battlefield for multinational pharmaceutical compani.
In areas with different promotion environments, domestic pharmaceutical companies need to adopt different development strategies based on market conditions and their own resourc.
Disclaimer: Under no circumstances does the information or opinions expressed in this article constitute investment advice to anyo.
