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Guide: The six customs of the national harvest come togetherGuanyun long over five pass cut six will walk a thousand miles alone riding, and the second development of national products from the project to the market also need to experience six passes, these six passes have relatively easy and relatively difficult, and then we will be on the national pick six pass one by oneaproduct planning and projects
product / line planning, screening, project this is the first threshold of national mining, from the day you start to think about the day has to think wellcollection property: to do the product at the beginning of the thought to enter the collectionAraw material preservation: raw materials on the "win half", especially over a billion, more than 500 million products, no constraintsB, the market is large: domestic TOP200 products, these products will always be done, there is a certain degree of opportunity to the outside market extensionAlthough, from a policy point of view will be "nine to one", but the master has been in the retail and online markets fully layout, and achieved very good resultsC, small number of small families: complete market division type, which needs to open up, midstream!this includes the choice of packaging, the choice of loading, the selection of raw materials, the choice of dosage forms and productionhesitatosis is the biggest obstacle to this, and a lot of people are already doing it when you're still thinking about itthe second passbefore and after the reviewis the time, the fight is technology, policy understanding, network relationship;the whole chain familiar, encountered problems someone asked, encountered difficulties someone "help" is the conventional option, boring forward is not particularly confident or "brave" type is to seize the project time, grab is the national level process time, grab is to make up time, grab is to verify time, grab is landing time is like the "injection consistency evaluation guidance", the front out and the conditions behind the out is not the same, just like the primary school to see a cousin or a second cousin a truth, the first step is always right the material preparation of the full, technical do the clearance, make up not make up? How many times? What's to be done? Check who's coming? The degree of convergence of the departments has the work of the National Bureau "fully communicated"? Is the research and development company chosen reliable? In recent years by the research and development company pit of the pharmaceutical enterprises are a large number of people, the choice of the right research and development company is also a learning time is money, time is the quota! three-way quotation and analysis
October pregnant, ten years of cold window finally grew up, experienced a series of hardships finally got the production approval, began to prepare to enter the collection 1, timing: whether to choose to drag, or choose to accelerate, this is a technical work, but also a policy climate issue 2, the national price: is to choose to quote lower prices or choose to quote the lowest price, this is the market choice issue is the lowest price is not the best choice, is there a chance to report a lower price? choose to rush the lowest price, or choose to properly report a higher and more profit? 3, opponent analysis: this analysis can only be from the logical analysis, coupled with some of the basis of dataization, it is difficult to accurately grasp to a degree; the choice of four areas
from the first batch, the second batch of constituencies, there are the following cases, please sit on the number, 1, fully calculated: fully calculated the volume of the report, market capacity, market potential, OTC volume, strength within the range of strength 2, according to the amount of report: how much to calculate, based on the amount of the report 3, according to their own past: to their own channels, manpower and other factors, have their own constituency dimensions and reasons 4, do not know what to do: not fully prepared, not fully communicated 5, the province's good or bad: some provinces are very in place, some provinces grind, manufacturers to have a number of hearts five pass commercial channels to choose from the first two batches of the view, the selected enterprises are "star-studded month", especially the clinical use of large, wide range of products, a variety of "attractive" pink ink appearance of course, the early stage is to open an account, but also with the enterprise to establish long-term cooperative ideas, after all, business to make long-term earnings more, the market share can occupy more this time the choice of enterprises and business is like "men and women friends in love", the selection of enterprises is a thousand charming, all want to kiss Fangze Circulation business is the ants on the hot pot, can not grab the "hole room", hook up is also good, in case of a chance? there are some areas are not to choose a family, become not the room, become a partial room is also acceptable this time the circulation of commerce in order to get the right to distribute, but also to make a "total solution", some not too negative director of the opening of a variety of "attractive" conditions, and then, eat dry wipe smudge can not do the promise of also those, in the back to drink soup to see the lively is to open the "inverted paste" conditions, only to occupy the "corner of the river and mountain." here the opportunity and pit coexist, the enterprise needs to polish the eyes! the second development after the election of the six-way although that there is no "compliance" risk, but the pants are off the rope multi-play hooligans, on the basis of the election to strive for more overall market size of the larger share the game of surplus: whether it is the second round of the general principle, or in the third round of the "collecting health insurance fund balance incentive" system, the stock market is still an important battle "battleground" and foreign enterprises to fight, and the balance of efforts, the total to fight the sky dark, hard-fought bare-chested retail and online can't let go: needles can only be put together in the stock because there are no retail and online properties and oral products, since they have been selected, then, these two pieces of fat can not be put The first batch and the second batch of national selection enterprises, there are doing the second development of very good enterprises, these enterprises' strategies are very worthy of later learning this is a price strategy, this is the use of market rules; hospital's national use of medicinal ecology: this is a very fine work, every hospital may not be the same, how to find a balance between secondary development and hospital / clinical ecology, which tests the wisdom and ability of traders the attitude of the provinces under the system of "collecting the balance of medical insurance funds", the attitude of the hospital level, the attitude of the winning bid decline is a specific problem, not a problem of suspense looking back, there are some products at the beginning of the project there is a certain level of full competition, the selection of research and development companies are not reliable, first declared and approved also a large ticket products;