The competition in the food industry has intensified, what is the certain growth of the food industry in the future?

The continuous upgrading of consumption has brought great development opportunities to the development of the food industry, but at the same time, product homogeneity and fierce competition are also problems faced by various food brands

01 Incremental "determination": effective product innovation

Continuous product innovation and the strategy of "making explosive products" have become the general trend

The new generation of consumers has higher and higher requirements for consumer experience

02 The larger "determination": the value of user assets

Whether it is a new product or an explosive product, it is actually a "people" business.

However, the current digital media continues to diversify, the impact cycle of any type of marketing on consumers is significantly shortened, and the investment in comprehensive coverage of all media resources is too large.

03Long-term "determination": flat storage and promotion of income, brand management of Shengwei

The underlying logic of consumer operations, one end is the insight into people under the digital system, the other end is product power, and the other end is how brands can efficiently reach consumers

The top FMCG brands are very solid in the basic construction of the basic business elements of the company, so their transformation lies in the first in-depth cooperation with more digital and intelligent platforms in consumer trend insight; second in consumer communication.

Consumers’ needs are escalating, and the industry direction is constantly changing.