The commercial territory of "1 yuan food" gradually disappeared, but the actual sales...

"1 yuan food" refers to low-priced food

Autumn has just arrived, and the previous heat has increased the demand for drinks, popsicles and ice cream, and many outdoor workers have found that the "1 yuan" food that used to cool down the heat is now becoming less and less common

The 1 yuan ice cream is not extinct

"1 yuan food" refers to low-priced food

Recently, high-priced ice cream has caused heated discussion on the Internet

Xiao Chu, who lives in Changping District of Beijing, told reporters that popsicles and ice creams of about 1 yuan are still easy to buy in community stores, but they are not easy on the street, and it is even more difficult to buy in large shopping malls

Through the visit, the reporter found that the ice cream below 5 yuan on the market has rarely appeared, and many stores are difficult to

1 yuan mineral water has also become more and more "rare"

1 yuan food situation is not easy

Although it is not extinct, the situation of low-priced food of about 1 yuan is very difficult

The fact that most stores do not tend to sell low-priced food is the primary reason for the shrinking production and the direct reason why

Gradually reducing the production of low-priced food, the merchants themselves also have their own grievances

In addition, with the increasingly strict supervision of low-priced foods by relevant departments, some merchants have gradually abandoned production

The call of the consumer

Under the continuous exposure of the news of various food "assassins", many consumers are calling for low-priced beverages such as ice cream

Xiao Sheng, who has just graduated from college, told reporters that she likes to eat small snacks, "a small package, the price has not changed much, and I still want to eat

The reporter learned through the visit that some low-priced foods can drive greater sales

A shop near the Lishuiqiao South subway station in Beijing told reporters that since July, hundreds of bottles of mineral water and drinks

Market analyst Liu Huan believes that now some companies are easy to be taken away by others, more and more attention to external packaging and new trends, which is of course the development trend of the times, but if blindly pursued, it is easy to form a blank market at low prices, but it is not conducive to boosting sales

Chen Zhongyun, a professor at the China University of Political Science and Law, believes that consumers are calling for affordable food, considering the need to return to the value of food and beverage itself
.
"Mineral water is to quench thirst, popsicles are to cool off, and how beautiful the packaging is, can not replace the original value
.
" What many consumers crave is a return to the essential needs
of goods.
Producers should reflect on
this.
”