The Chinese Nutrition Society has joined forces with four units to create a "National Health Brand Plan"

. Efforts to all-round full-cycle protection of people's health, to promote the health of our people significantly improved. Promoting the construction of a healthy China is an important foundation for building a well-off society in an all-round way and realizing socialist modernization, as well as a national strategy to comprehensively improve the health quality of the Chinese nation and achieve the coordinated development of people's health and economy and society. In order to promote the development of China's health, in response to the State Council's "Healthy China 2030" outline, and "China Brand Day" call, during the "2017 National Nutrition Week" - May 15, the Chinese Nutrition Society of the United Nations Food and Nutrition Health Industry Technology Innovation Strategic Alliance, People's Network, JD.com supermarket and other four units, jointly launched the "National Health Brand Plan" (hereinafter referred to as the "Plan")."National Health Brand Plan" construction objectives are: from the establishment of health brand awareness, promote health brand management, guide health brand consumption and other three key aspects, to guide the nutritional healthy development of related products, to help "China Brand Day", to help "Healthy China 2030" early realization.As one of the promoters of the "Plan", the Chinese Nutrition Society will continue to provide intellectual support and scientific and technological support for accelerating the transformation and upgrading of the health industry by focusing on the implementation of innovation-driven development strategies, providing forward-looking, targeted and innovative services. These-force efforts to promote do a good job of "national health brand" development top-level design brand building is a systematic project, in the full mobilization of the market, enterprises, government, society and other parties on the basis of the formation of a joint effort to cultivate and expand their own brands, it is urgent to do a good job of brand development top-level design, establish a sound coordination mechanism. "National Health Brand Plan" in the above-mentioned background, aimed at nutrition and health industry, advocating brands to establish nutrition and health concepts and directions, leading excellent brands rely on science and technology-driven development, to build a new nutritional health industry pattern."National Health Brand Plan" launch site, China Nutrition Society Yang Yuanxin Chairman, Ding Gangqiang Vice Chairman, National Food and Nutrition Health Industry Technology Innovation Strategy Alliance Vice President Zhang Hui, People's Network People's Health Network Director Wan Shicheng and JD.com Vice President Feng Photo by Ms. Yan and others Zhang Hui, Vice Chairman of the National Strategic Alliance for Technological Innovation in Food and Nutritional Health Industry, said: "The 'National Health Brand Plan' is of great practical significance for improving the social responsibility and brand awareness of China's nutritional health industry and directly improving the nutritional status of chinese residents. Professor yang , president of the Chinese Nutrition Society, said: "Nutrition is an important material basis for human life, growth, development and health, and a necessary condition for the physical and intelligent development of human beings. In order to ensure the smooth implementation of the "three minus three health" action measures, the early realization of the 'Healthy China 2030' goal, as a professional academic body of nutritional health should consciously shoulder the sacred mission of improving the health of the people. The role of health orientation, the decisive role of the market, the role of the main body of enterprises, the role of government promotion organic combination, the formation of a joint effort to cultivate and strengthen China's health brand, and constantly improve the overall competitiveness of enterprises, optimize the policy and regulatory environment, to meet the needs of consumers for health, to create a good social atmosphere. ProfessorDing Gangqiang, Vice President of the Chinese Nutrition Society, said at the press conference: "With the development of China's economy, people's living standards, the public's knowledge of food nutrition needs continue to improve, the need for professional societies, industry associations, research institutes, the media and enterprises to work together to build communication mechanisms and platforms to improve the living habits of our residents and nutrition diet model, and further improve the health of all kinds of people in China." " to build a national health brand, carrying the national nutrition mission Mengniu, Golden Dragonfish, Guig, Farmer Mountain Springs, Nestle, Gadobo, Yuan, Yizhi, Yili, Fu Linmen and other 10 brands officially joined the "National Health Brand Plan", and become the "plan" of the first batch of practitioners. At this launch, the representatives of the above 10 brands jointly signed the "National Health Brand Industry Commitment" and formally joined the "Plan". These brands will be by example, "nutrition and health" as one of the important strategies of enterprise product innovation, shoulder the responsibility of spreading nutrition knowledge and balanced diet, in the JD.com supermarket, China's high-quality e-commerce platform, based on the concept of health, continue to work hard to build a healthy brand for all, promote the healthy development of the food industry brand building.launch of this national health brand plan will have a profound impact on arousing the concept of nutritional health of Chinese enterprises, promoting the development of industry and promoting the construction of China's food industry. Under the National Health Brand Program, the Chinese Nutrition Society, JD.com Supermarkets, the National Strategic Alliance for Technological Innovation in Food and Nutritional Health Industry, and people's network People's Health Network work together in good spirits. With the aim of "collecting resources, market operation and common development", we will lead the vast number of health food enterprises to build a "health brand for all", further enhance the influence of the plan in the field of food nutrition and health, and gradually absorb health industry brands interested in carrying out innovative research and development of food and nutrition health, and jointly contribute to the promotion of China's health cause and the development of Chinese brand building.National Nutrition Society of China, JD.com supermarkets and business representatives photo How to make good use of policy opportunities to promote the choice of healthy food, not only need the public health departments to persevere in education, but also the food industry, scientific research institutions and other whole society can be targeted to China's residents food choices, meal matching and other reasonable guidance. The National Health Brand Program, jointly launched by the Chinese Nutrition Society and other organizations, meets the needs of today's Chinese residents and is a good medium for the promotion and popularization of dietary nutrition science. In the future, the Chinese Academy of Nutrition will continue to strengthen cooperation with relevant research institutes and enterprises, data sharing, and jointly do a good job in salt, oil, sugar and other risk factors control;Information and Propaganda Departmentmay 16, 2017 .