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On September 28-30, 2020, the 21st China International Food and Beverage Exhibition ("SIAL China" or "China Food Exhibition") will be held at the Shanghai National Convention and Exhibition Center.
the exhibition area of 100,000 square meters.
expects 2,200 exhibitors to show up in 12 major themed areas, including casual food, integrated imported food, high-end beverages, dairy products, functional nutritional foods, green produce, aquatic products, meat, cold chain frozen food, wine and alcoholic beverages, high-end oils and condiments, convenience foods and prefabribriced dishes.
outbreak has brought unprecedented challenges to the food industry.
according to the needs, habits and channel factors of consumers after the outbreak to do a good job of targeted layout, is placed in front of many enterprises an important issue.
in response to these market changes, China Food Show SIAL China has set up a special group for online business matching systems to conduct targeted audience invitations and key buyer invitations.
Online Business Matching System focuses on large food retail enterprises and chains, regional and provincial agents and distributors, large import and export companies, well-known catering service enterprises, food custom processing enterprises, and targets hotels/restaurant associations and industry organizations, media organizations (including food and beverage) E-commerce website, wholesale and retail physical market, commodity city, food industry park and related government groups, micro-business alliances, special canal organizations and other audience source channels for data collation, for 2,200 key units to communicate and dig, targeted to invite buyers and audience groups.
in order to improve the convenience of audience access, China Food Show SIAL China's own media to increase the audience pre-registration frequency and entrance.
, the official WeChat and Tweets of SIAL China have been linked to the audience registration link, and the official Facebook page has also been linked to the invitation page.
addition, since July, China Food Show SIAL China has held weekly online forums on different topics, inviting industry experts and senior people to share industry trends and analyze market demand.
, it is understood that china food exhibition SIAL China launched the online platform of Chinese food.
The platform integrates the exhibitor center, audience center, exhibitor directory, product directory, activity list 5 core sectors, can be one-stop to achieve exhibitor registration, exhibitor data submission and download, audience registration, exhibitors and buyers mutual invitation, event management, schedule management and other practical functions.
it's worth noting that the pairing system integrated under The Foods Online has also upgraded the recommended algorithm.
based on the search matching history of exhibitors and audiences, personalized recommendations based on big data can save time between exhibitors and audiences.
learned that in order to continuously improve the user experience, Eater Online will also incorporate artificial intelligence applications, according to exhibitors and audience behavior trajectory constantly update the recommendation algorithm, more efficient and safe docking with the target contact.
as a beacon of innovation and development in the global food and beverage industry, the SIAL Innovation Competition is one of the most important contemporaneous events of the China Food Show.
This industry called the "new product promotion weapon" activities each year invited industry experts, scholars, media and advisory bodies, formed an independent jury, combined with the consumption habits and market trends of different countries and regions around the world, from the five dimensions of pleasure, health, health, convenience, environmental protection, selected a number of the most innovative food and drink of the year, the annual award-winning food and beverage in the market has been sought after by the industry.