The characteristic development road of Sichuan tune-up industry (Part 2)

Bai Yan, Executive Vice President and Secretary General of China Condiment Association

Chuan Tiao is the abbreviation of Sichuan-flavor compound seasoning.

The future of Sichuan tune-up industry

The branding process is accelerated, and the competition is more intense

Although the development space and volume of the Sichuan tune-up industry is relatively large, there is also a great trend of national development

In the future, the market competition of Sichuan tune-up industry will be more intense

The integration of meal plans is close, and the demand for customized catering condiments is strong

In recent years, the catering industry has been more closely integrated with the Sichuan tune-up industry

Condiment companies also take advantage of their technical advantages and manufacturing advantages in flavor solutions to participate in the process of new dish research and development, brand incubation and brand empowerment in the catering industry, realizing the positioning of customized condiment companies in the catering industry

In the future, with the acceleration of the nationalization and standardization of Sichuan cuisine, the catering customization of the Sichuan-diao industry will become a new growth point and will develop rapidly

Embrace capital, integrate resources, and develop collaboratively

The development momentum of Sichuan tune-up industry is strong, the market space is huge, and it has received extensive attention from various capitals

In addition, there are dozens of enterprises with an output value of more than 100 million yuan in Sichuan

In the face of fierce market competition, resource sharing, complementary advantages and coordinated development among brands have also become a possibility, which not only reduces internal friction and waste of resources, but also makes the cake bigger together, and improves their respective competition levels and anti-risk capabilities.

The threshold of competition is raised, and the dimension of competition is increased

The Sichuan tune-up industry will also usher in an era of high-quality development.

New consumer markets and consumer groups

The Z-generation crowd and the new middle-class elites in various consumer groups pay more attention to the appearance of products, the fun of products, content IP marketing and relevance, pay attention to identity and spiritual needs, and pay attention to the improvement of efficiency

Of course, the consumption space and consumption potential of the vast sinking market are still huge, including new rural residents, small town youth and silver-haired people

Capital strength The Sichuan-diao track has attracted the attention of capital, and the close integration of capital and Sichuan-diao industry will promote the success of competitive brand enterprises and eliminate backward enterprises

Core technology There are many brands in Sichuan-diao industry, and the phenomenon of product homogeneity is obvious, and there is a certain phenomenon of "involution"

Intelligent manufacturing Chuan Tiao is mainly based on compound seasonings, and the production line and production equipment were relatively simple before

The machinery and equipment enterprises specializing in the production of hot pot base materials and compound seasonings have also designed advanced production lines and mechanical equipment under the needs of Sichuan-diao enterprises and joint research and development.

In the future, in the national plan of "carbon neutrality", new requirements will be put forward for the environmental protection of production enterprises
.
Therefore, equipment transformation, R&D and manufacturing related to environmental protection will become an urgent need for the Sichuan-Tiaoning industry
.

Digital transformation The epidemic has accelerated the digitalization process of enterprises.
After the epidemic, digital transformation has changed from an optional option to a necessary one for enterprises
.
Including digital marketing, digital procurement and digital management, and using digital means to empower corporate strategies and business models
.

In times of uncertainty, digitization is the greatest certainty
.
Digitization is profoundly affecting the supply chain synergy of the Sichuan-Tiaoning industry, and a corresponding digital platform is needed to improve matching efficiency
.

　　The diversification and multi-center of new media, omni-channel and information make product marketing more difficult.
It is necessary to use digital marketing to solve the problem of fragmentation and even powdering of touchpoints, so as to avoid waste of marketing activities on non-precise targets.
From the crowd, accurately obtain accurate customer portraits and granular needs, precipitate private domain customer traffic, and improve customers' consumer awareness of corporate brands
.

　　Digital transformation is a trend, but it's just getting started
.
In the future, this transformation will gradually widen the competition gap between enterprises in Sichuan and Tiao, and the competitive strength will also begin to manifest
.

　　International market The international market of Sichuan cuisine has a relatively good foundation and has ushered in new development opportunities.
New restaurant chain brands such as Haidilao have become the main force
.
With the internationalization of Sichuan cuisine, there is a broad space for overseas market development of Sichuan-tuned products
.

　　At present, affected by the global epidemic, overseas markets are temporarily stagnant
.
Great progress has also been made in the independent development of overseas markets by the Sichuan tune-up industry
.
On March 1 this year, the "China-EU Geographical Indication Agreement" officially came into effect, and China and the EU mutually recognized geographical indications, including Pixian Douban, Meishan Pickles, and Chongqing Shizhu Chili
.

Cold thinking on the development of Sichuan tune-up industry

　　The Sichuan tune-up industry is an outlet and a feast.
There are many entrants, many followers, and many followers
.
The innovation of business models and market operations continues, and new and old brands develop alternately, becoming one of the industries favored by the investment community and consumers
.

　　Despite this, the Sichuan tune-up industry also needs to conduct some rational and cold thinking under the high heat
.
Only by researching some existing business phenomena, analyzing whether they conform to the essence of business and the logic of the market, and finding pain points and problems, can we go through cycles and achieve long-term growth
.
Especially under the dual influence of the epidemic and the economic cycle, the market is relatively weak and the growth is relatively weak.
We need to calm down and think and find a direction
.

　　In the face of the big bang information, how to identify effective information? In the face of the emergence of various service platforms and mixed capabilities, how to choose a professional platform and avoid detours? In the face of an excessively high profit model, how to keep investment calm and avoid speculative psychology? In the face of numerous market phenomena, how to maintain concentration and adhere to the truth? In the phenomenon of excessive pursuit of capital speculation, how to adhere to long-termism, do a good job in industry, and do a good job in products?

　　In the next era of high-quality development, what is needed is professionalism and long-termism
.
The premise of all this is to choose the right track, be down-to-earth, and work hard to realize the value and mission of the company
.

　　"China Food News" (May 06, 2021 Edition 04)

(Editor in charge: Zhou Yan)