The broad market of dietary fiber industry enterprises should expand their industrialization

In order to understand and promote the development of the food additive industry, we have the honor to invite Mr. Wang Yanping, Vice President of the China Dietary Fiber Association, to discuss with us the current situation and development prospects of Dietary Fiber in China.Dietary fiber products by consumers widely concerned the term dietary fiber in
before 1970
nutrition has not yet appeared, is generally not easy to digest food nutrients, mainly from the cell walls of plants, including cellulose, hemicellulose, resin, flog and canonin. Fiber cleans the digestive wall and enhances digestive function, while diluting and accelerating the removal of carcinogens and toxic substances from food, protecting the fragile digestive tract and preventing colon cancer, so it is also known as campIn the "12th Five
" plan, the state also focused on the national diet structure, and vigorously develop the application of dietary fiber. Mr. Wang Yanping said that the dietary fiber industry after more than a decade of development, it should be said that the market is now very hot in the community, especially by some beautiful women, such as weight loss and detox these aspects. Dietary fiber has other functions, such as reducing blood lipids, preventing coronary heart disease, improving diabetes symptoms, preventing gallstones and so on. However, the current domestic awareness of dietary fiber consumption is relatively weak, the understanding of dietary fiber is relatively shallow.the current situation of dietary fiber products the international food structure is being adjusted in the direction of fiber food. Consumer demand in Japan and the United States is also growing at
rate
10 percent a year. In the European and American markets, the addition of dietary
/
fiber to food has been popular for many years, while sales of dietary fiber in Japan, Taiwan and Korea are increasing. Dietary fiber has also been added to some drinks in China. To be sure, dietary fiber drinks or foods will be further developed in China in the near future. According to the relevant statistics, dietary fiber has an irreplaceable and unique role in improving the nutritional status of people of different genders and ages in China. Take the elderly alone, the number of elderly people in China has exceeded
20 million, potential consumers to
10 million
people, the minimum daily supplement per person
6
grams of dietary fiber, this alone, market sales exceeded billions of yuan
. If used for health food, food, hospital patient meals sales, the annual demand will be greater. But Mr. Wang Yanping said that the current dietary fiber market is currently in a hot speculation is not hot to sell the stage, the real market demand is not so much. Although enterprises have launched dietary fiber products, but in fact the product is also in a state of not selling. According to the dietary fiber association's research on the market, the total capacity of China's dietary fiber raw materials market is still about
10
million tons, compared with developed countries or backward. In terms of product development, although Wahaha, Yili, Mengniu and other enterprises have launched dietary fiber products, but enterprises have not yet formed a series of such products to develop. At present, many domestic dietary fiber enterprises are small in size, can not form large-scale production, which is also a difficult situation facing dietary fiber enterprises.recommendations to pay attention to in the development of dietary fiber products: 1
, improve the relevant national standards China issued in
2008
"Food Nutrition Label Management Code" For the first time, a clear definition is given: dietary fiber refers to the natural presence, extraction or synthesis of carbohydrate polymers in plants, the polymerization of
DP
≥
3
, can not be digested and absorbed by the human small intestine, healthy substances for the human body. Including cellulose, hexacarcin, gel, polyglucose, chrysanthemum powder and some other dietary fiber monomer ingredients. The various detection methods listed later are in fact a further clarity on this definition (if they cannot be detected with these methods, it does not fall within the definition of dietary fiber!). ）。 Mr. Wang Yanping said, "Dietary fiber is now a new industry, industry regulations and standards need to be improved." The most important of these are national standards and approved scope of use. For example, polyglucose has been approved for more than
30,
applications, covering almost all foods in the United States and Japan; The lack of testing standards and testing institutions, because the domestic dietary fiber more for the introduction of international standards, and these international standards required for testing equipment conditions are higher, domestic testing is very difficult. In this regard, the dietary fiber association in the future will also vigorously promote the improvement of industry standards for the development of dietary fiber products to remove obstacles. 2
, product industrialization the application of dietary fiber in the food industry has been very common, especially in Supermarkets or convenience stores in Europe and the United States containing dietary fiber bread, beverages, biscuits, dairy products and so on. However, the domestic dietary fiber market is still mainly concentrated in health food, the share of ordinary food is relatively small. Mostly concentrated in the beverage sector, other food sectors also need to increase the development of new fiber products. For the development of dietary fiber raw materials, Mr. Wang Yanping suggested that enterprises should industrialization of products, such as polyglucose products have been developed for decades, has formed industrialization and industrialization. From raw material supply to production and sale, including cost control is very benign, and thus become the most widely used product. In addition, there is a product from chrysanthemum taro and chrysanthemum extract chrysanthemum powder, adapted to baby dairy products, can help babies better absorb. However, the scale of cultivation of chrysanthemums and chrysanthemums in China is generally very small, which leads to insufficient enterprises to start, it is difficult to form large-scale production, product development is restricted. Similarly, there are some very good than if vegetable fiber and so on have the problem of missing industrial chain, which also led to the development of some dietary fiber products very slowly.3
, there must be a leader to drive the benign development of an industry must be inseparable from the leadership of the drive, dietary fiber industry there is a problem is the lack of leading enterprises. At present, most of China's dietary fiber manufacturing enterprises are in a small stage, the market share of enterprises is not large, competitiveness is not strong, in the domestic and even the international market has less influence, which is also detrimental to the rapid development of the industry. Therefore, we can explore the use of mergers and acquisitions, integration and other means to form an industry leader, promote the rapid development of the industry.4
, dietary fiber needs media communication the development of any industry can not be separated from the media dissemination, Mr. Wang Yanping also talked about this, and the development of dietary fiber more and more highlighted the urgent need for strong support for the media, good products to consumers, so that people can take the initiative to contact and understand dietary fiber. From the association's point of view, Mr. Wang Yanping said, "I very much hope that enterprises can present a flowering situation, including many large end brands to apply dietary fiber, the introduction of a variety of high-fiber food." To this end, the Association held
the
"Second Dietary Fiber Industry Summit Forum
in Beijing on
521
, 2014, which will bring together relevant enterprises to discuss the direction of development of the dietary fiber industry.