The breakthrough of Yunnan spices from resources to industry

In November 27th, November 24th, under the clear sky, a romantic and fragrant agreement was signed in Kunming The Asia international perfume perfume museum will be located in Kunming, and the door of Yunnan's world-class natural perfume storehouse will be opened Relying on the huge resource advantage, but only the silent raw material supplier, Yunnan's "fragrance" is eager to "send out" new industries In the eyes of Jean Pierre Lehrer, mayor of Glasgow, France, Yunnan is a huge natural perfume treasure house Natural perfume plants are almost all over the province Nearly 400 kinds of natural spice crops have been found and introduced, of which more than 100 can be developed and utilized, and 90% of the world's spice plants can grow in the open air in Yunnan More importantly, a variety of natural flavor products in Yunnan have an important impact on the global market The output of eucalyptus oil in Yunnan accounts for 95% of the world trade, and the output of two natural flavors, citronella oil and citronella oil, also accounts for more than 50% of the global market share, which has established the position of "hometown of flavor" in Yunnan Yunnan's unique Litsea cubeba oil is one of the top ten essential oils in the world Yunnan's turpentine reserves reach 300000 tons, which is the province with the largest subsequent resources in China "Many luxury brands in the world's daily cosmetics rely on Yunnan natural flavor products As long as Yunnan flavor is not used, these brands will lose key support " A senior spice expert told reporters that in natural flavor products such as eucalyptus oil, Yunnan has a "resource uniqueness" competition But it is under this resource advantage that Yunnan natural flavor has no right to speak in the international market Why? "This is a buyer's market, and the market discourse and pricing power are all in the hands of international spice dealers," said a person who did not want to be named at the spice Research Institute of Yunnan Agricultural University The person told reporters that more than 90% of the terminal consumption of the international natural spice market is controlled by less than 10 perfume and flavor giants in the world, while international perfume and cosmetics enterprises rarely purchase raw materials directly from the spice production enterprises in Yunnan "They are more willing to purchase raw materials from the international perfume distributors with licensed products." The root cause of this problem is that Yunnan natural flavor industry is at the lowest end of the global flavor industry chain "What we can produce is only primary raw materials, but the domestic market of primary raw materials is extremely limited, and most natural flavor products can only be sold to foreign markets." It is understood that there are more than 40 spice processing enterprises in Yunnan at present, but there are only three or four enterprises on the scale The industrial pattern of small, scattered, weak and poor determines that Yunnan can only be the primary raw material supply base of the global natural flavor The fierce competition in the domestic flavor industry directly pushes the natural flavor industry of Yunnan into the dilemma of "two sides attack" At last, there is a strange phenomenon that Yunnan flavor industry "does not worry about selling, cannot sell at a price, and finally is not enough to sell" Therefore, Yunnan flavor enterprises can only work for international flavor distributors to earn some "share" money According to the understanding of the museum's fragrance breakthrough, the international flavor and fragrance market is growing by more than 7% annually The global flavor and fragrance market is expected to reach 25 billion this year The natural flavors of food flavor and essential oil and natural extracts are over 12 billion dollars, and the growth rate of China's flavor and fragrance market is over 15% The production and sales volume of natural spices in Yunnan has accounted for 1/3 of the national market Only the Yunnan cigarette industry needs about 800~1000 tons of flavors and fragrances in one year, with a value of more than 1 billion yuan Unlike the European and American markets, the annual per capita consumption of aromatic products in China and Asia is far below the international level But the consumption performance of luxury, high-end and diversified demand makes the perfume market in Asia maintain an enviable growth rate, and the prospect is very broad In the face of such a huge market, how can Yunnan break through the industrial dilemma of raw material supply area and find a position matching its "hometown of spices" in the international market? Over the years, Yunnan enterprises have been seeking breakthroughs in the deep processing of spices and upgrading of spices raw materials Among them, Yunnan essential oil is a new development highlight in recent years Thanks to the promotion of beauty consumer market, essential oil has become a fashionable beauty product Many enterprises in Yunnan began to dabble in essential oil products, and developed many brands of products, such as sisilan, bonilan, yuncaotang, Chunhua Qiuyun, baihuaji, huazhiyun, TOPK and so on, with good achievements in tourism sales, beauty salons and online sales channels The beauty is that although Yunnan essential oil has good quality and reputation, its brand is not as good as foreign essential oil, so its price is much lower than foreign similar products Yunnan tourism Limited by Share Ltd and the French city of Glass signed the first Asian perfume perfume Museum in Expo Park, Kunming, which may be a breakthrough The vision strategy of Yunnan Tourism Co., Ltd is to integrate the global perfume technology resources and cultivate local perfume development talents through the construction of the Asia international perfume perfume Museum, and to make the Asian perfume perfume Museum into a perfume research and development center, to promote the transformation and upgrading of Yunnan natural perfume industry, and complete the standard system of leading products such as eucalyptus oil, fragrant leaf oil and citronella oil Finally, we should win the international market competitiveness and master the discourse power of the international market Obviously, if the construction of the Asia international perfume perfume museum can be developed according to the strategic intentions of Yunnan tourism Limited by Share Ltd, the "Museum" with a total investment of more than 1 billion yuan will invest 300 million yuan in this preliminary budget, and the breakthroughs in Yunnan's aromatic industry will be realized This breakout will promote Yunnan to continue to improve the tourism industry chain Ge Baorong, general manager of Yunnan tourism Limited by Share Ltd, told reporters that the construction of the Asia perfume perfume museum is still an exploration of the development of Yunnan tourism Limited by Share Ltd business It has ten important meanings to further activate the vitality of Kunming's Expo Park and realize the reconstruction and upgrading of Expo Park's value.