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The brand strategy of chemical enterprises must grasp the key points

 Last Update: 2021-03-30
 Source: Internet
 Author: User

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[China Epoxy Network (China Epoxy Industry Online)July 17, 2015: Chemical companies cover a wide range of areas, occupying two major marketing areas, namely consumer product marketing and industrial product marketing.
There are B2C companies such as pesticides and fertilizers, and B2B companies such as rubber, tires and other basic raw materials and means of production.
From the perspective of each field, there are different attributes.
This analysis has caused many companies to feel a headache.
They believe that they should be branded from a logical point of view.
However, in the actual work process, it seems that branding seems to be long-term and slow.
It is better To do some channel work or to go to the production line is realistic and fast.
So how exactly should a chemical company make a brand, and where is the key to the execution of the brand strategy?

First, start the brand strategy based on the shaping of core values.

Today, when products and services are becoming more and more homogeneous, brands have become the demarcation point of customer choice, and the key point of the brand strategy of chemical companies is to find or shape their own core values.

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