The Big Business of Little Zongzi

Our reporter Li Jieming

In addition to the traditional sweet and salty flavors, the main products in the Dragon Boat Festival this year, bird's nest crystal dumplings, milk tea crystal dumplings, salted egg yolk series, folded ear root dumplings, snail powder dumplings and other patterns emerge one after another

Zongzi with different local characteristics

In China's zongzi industry chain, the upstream is the raw material, mainly including glutinous rice (Jiangmi), zongzi leaves, zongzi filling, zongzi rope and other seasonings; the middle reaches are all kinds of zongzi and the production enterprises behind them.

Glutinous rice (jiangmi) is the main raw material of zongzi

Zongzi is the outer garment of Zongzi and an essential material for making Zongzi

Zongzi filling is an integral part of Zongzi

Dumpling stuffing culture is extensive and profound in our country

Salty rice dumplings are rare in the north

The fundamental reason for the different tastes of zongzi in the north and south is the limitation of products and the difference in eating habits

The new brand of Zongzi enters the game

Chinese rice dumpling brands include Wufangzhai, Zhenzhenlaolao, Zhiweiguan, Zhudao, Beijing Daoxiangcun, Sanquan Dragon Boat Zongzi, Yuanzu Dragon Zongzi and other traditional Zongzi brands

According to the data from Tianyancha, as of now, there are more than 5,000 enterprises in China whose name and business scope include "zongzi", and the status is in the business, existing, moving in, and moving out of the related enterprises, of which more than 8 are self-employed industrial and commercial households , 88% of the related enterprises have a registered capital of less than 1 million yuan

From the perspective of geographical distribution, Zongzi-related enterprises are widely distributed, and about 40% are distributed in the southeast coastal area

In Jiaxing, Zhejiang, as the hometown of Chinese zongzi, the production of zongzi has become one of the important local industries

With the change of people's consumption habits, quick-frozen and vacuum-packed rice dumplings are becoming more and more popular

The increasing variety and production technology of commercial zongzi products, coupled with exquisite packaging and appearance, have also promoted the development of the zongzi industry to a large extent

The downstream of the Zongzi industry is the channels and consumers

　　The new sales method endows Zongzi with innovation and provides consumers with more choices

　　Relevant data show that among the patents, design patents account for 38%
.
Since 2017, the number of intellectual property rights of Zongzi-related enterprises has grown by leaps and bounds, and the number of trademarks, patents and software works has reached a new peak in 2020
.

　　"China Food News" (June 07, 2022 Edition 07)

　　(Editor in charge: Zhu Meiqiao)