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In developed countries such as New Zealand, Switzerland and the Netherlands, lactoferrin, an important nutrient, is usually added to high-end formula milk powder
Raw material scarcity production technology needs to be improved urgently
According to Global Market Insights data, lactoferrin has great market opportunities and development potential
Natural lactoferrin raw materials are scarce, and the requirements for extraction technology and conditions in industrial production are also extremely high.
After the role of lactoferrin has been clinically verified and scientifically supported, it has attracted many developed countries to spend huge sums of money for market application
The commissioning of more lactoferrin production lines has brought high value-added products to consumers and more high-profit business for enterprises
Generalization of consumption scenarios, future incremental new markets
At present, the consumption of lactoferrin is more concentrated in parenting scenarios, and the opportunities for future incremental markets may exist in new consumer groups and new consumption scenarios
According to the "2020 National Health Insights Report", Generation Z has high expectations for health, but has a low self-rated health score, and is the most anxious consumer group about "health"
According to CBNData's "Youth Health Consumption Trend Report", the proportion of the post-90s who buy nutritional supplements has increased year by year, and more and more young consumers have joined the "health army", and they favor portable and ready-to-eat nutritional products
At present, the main forms of lactoferrin supplements include powders and new drops
The new drops are second-generation lactoferrin and have only started appearing on the market in recent years
At a time when health and immunity issues are getting more and more attention, lactoferrin-related products have become a consumption hotspot
(Comprehensive arrangement by Yang Xiaojing)
"China Food News" (July 26, 2021, 06 edition)
(Editor-in-charge: Yang Xiaojing)
