The advantages of cross-border e-commerce to play more, faster, better and more economical supply chain are highlighted

Under the empowerment of digital technology, China's cross-border e-commerce has developed rapidly, giving birth to a group of "micro multinational enterprises"

"Quick return for small orders" to create a flexible supply chain

In recent years, a Chinese cross-border e-commerce company called SHEIN has swept Europe and the United States

Many overseas users said that the biggest reason they are attracted to SHEIN is that it has new products, many styles and low prices

The difficulty of this model is that there are trivial orders on one side and fragmented factory production capacity on the other.

Like SHEIN, backed by a complete industrial system and using cutting-edge Internet technology, Chinese cross-border e-commerce companies have maximized the domestic supply chain advantage of "more, faster, better and more economical"

More and more Chinese companies are digitally empowering their supply chains

Traffic operations know what users want

Managing the domestic supply chain is the optimization of the production side, and on the demand side, cross-border e-commerce also has to know what overseas consumers want.

Liang Xiaoran, who is engaged in operations at Tianjin Ornis Technology Company, said that due to the long physical distance from overseas consumers, Chinese cross-border e-commerce companies must use technological means to understand consumers' preferences and even predict consumers' needs

"The most difficult thing is to choose products

On the one hand, the refined operation and timely feedback of information on the front end, and on the other hand, the flexible management of the supply chain on the back end, together form a closed loop and continuously improve the competitiveness of China's cross-border e-commerce

At the same time, China's cross-border e-commerce is also trying to update the operation model, and live streaming is an example

Policies are favorable for online services not to close

The development of China's cross-border e-commerce is not only inseparable from the innovation and breakthrough of enterprises themselves, but also inseparable from policy support

At the national level, in July 2021, the General Office of the State Council issued the "Opinions on Accelerating the Development of New Formats and Models of Foreign Trade", which clearly proposed to support the use of new technologies and tools to enable foreign trade development, improve cross-border e-commerce development support policies, and cultivate a Approved excellent overseas warehouse enterprises

Many places have also introduced supporting policies and measures

"Through big data, blockchain and other technological empowerment, the platform can provide online training, cross-border payment, international logistics, customs clearance, legal and other comprehensive services for settled enterprises to meet the comprehensive needs of all aspects of the cross-border e-commerce industry chain.

In Guangzhou, Huangpu District and Guangzhou Development Zone will arrange a special fund of 50 million yuan each year to support cross-border e-commerce enterprises in the area to expand their import and export business and support the development and growth of cross-border e-commerce entities

Policy dividends continue to be released, real money goes directly to enterprises, and China's cross-border e-commerce business is booming
.
According to the company's data, there are 33,900 enterprises related to cross-border e-commerce in China
.
Among them, 10,900 will be added in 2021, a year-on-year increase of 72.
2%
.
Data from the Ministry of Commerce shows that in the first quarter of this year, China's cross-border e-commerce import and export scale reached 434.
5 billion yuan, and there were more than 2,000 foreign trade comprehensive service enterprises
.

"Overall, new business formats such as cross-border e-commerce show the characteristics of stability and quality improvement, and the structure and layout are gradually optimized
.
" Li Xingqian, director of the Department of Foreign Trade of the Ministry of Commerce, said that in the next step, the Ministry of Commerce will focus on industry pain points and solve cross- border business.
The common problems in the development of overseas e-commerce, such as export returns, overseas warehouse tax rebates, intellectual property protection, etc.
, have all received attention from the policy side
.

"For the development of new foreign trade formats such as cross-border e-commerce, overseas warehouses, market procurement, comprehensive foreign trade services, and bonded maintenance, we have taken measures to encourage them to continue to grow into new growth points of foreign trade
.
" International Trade Negotiator and Deputy Minister of the Ministry of Commerce Wang Shouwen said
.

　　(Han Weizheng)

　　"China Food News" (July 15, 2022 Edition 07)

　　(Editor-in-charge: Gao Na)