The 3rd China Beverage Marketing Conference and Beverage Industry Exhibition to discuss the development of the industry

Recently, the 3rd China Beverage Marketing Conference with the theme of "New Power of Domestic Beverages", supported by the Beverage Branch of China Non-staple Food Circulation Association, hosted by Longpinxi Exhibition, and co-organized by Whole Foods Online, Beverage Marketing and Food Capital.

Thousands of products are showcased

Taste innovation may become the second driving factor

With the advent of summer, the beverage industry has officially entered the peak sales season

Beverage industry distributors from all over the country have a comprehensive understanding of the good products brought by the brand through on-site tasting and manufacturer interaction

According to the organizer, this year's Beverage Industry Boutique Exhibition selected thousands of best-selling products for distributors and distributors

With the arrival of the peak season of beverages, domestic soft drinks have also begun a new journey

It is undeniable that domestic beverages are ushering in new development opportunities

What flavors will be popular in the beverage industry in 2022? The popularity of small lime makes the sweet and sour taste gradually become the first choice of consumers.

Of course, young people who have tasted familiar juice flavors want different flavors, and subdividing flavors has become the key for current beverage brands to grasp consumers.

For beverage brands, the quality of product taste directly affects consumers' choice of brands.

In 2022, the sub-categories of beverages will develop rapidly, thanks to the comprehensive innovation of beverage flavors, and beverage flavors such as greasy, fresh, healthy, and layered have been recognized by consumers

All-round trend interpretation of beverage industry welcome opportunities

In addition to the boutique exhibition, the beverage conference also brought four professional forums and a new product launch conference for drinkers

On June 29th, the main forum of the "3rd China Beverage Marketing Conference and the General Meeting of the Beverage Branch of China Non-staple Food Circulation Association", the "2022 China Beverage Investment and Financing Forum" and the "2022 China Beverage Taste Trend Seminar" were held successively

　　In the main forum with the theme of "New Power of Domestic Beverages", Wang Haining, Director of the Organizing Committee of Whole Foods Exhibition, Secretary General of China Non-staple Food Distribution Association Beverage Branch, Zhang Chao, Founder of Dayu Brand Marketing Planning, and other guests discussed the development of the beverage industry and beverage brands.

　　Taste is an opportunity for beverage brands to break through their own bottlenecks, and good taste will always retain consumers

　　(sticky new)

　　"China Food News" (July 04, 2022 Edition 07)

　　(Editor-in-charge: Luo Chen)