The "2022 White Paper on Healthy Hair Consumption of Urban People" was released, and more than 50% of the post-00s have hair loss problems

In recent years, the health awareness of the Chinese people has been continuously improved, and people have paid more attention to regulating their own health conditions, among which hair health has begun to become a new hot spot
for the public.

On January 4, 2023, Southern Weekend and the National Survey and Big Data Research Center of the Chinese Academy of Social Sciences released the 2022 White Paper on Healthy Hair Consumption of Urban People (hereinafter referred to as the White Paper) in Beijing, providing insight into the current situation and future trend
of public scalp health management.

Cao Haidong, member of the editorial board of Southern Weekend and director of Beijing News Center, introduced at the press conference that the white paper comprehensively shows the development status of the hair medical industry from four dimensions: lifestyle, consumer research, development trend of hair medical industry, and the performance of major brands of national chain hair transplant institutions, aiming to make the public pay more attention to scalp health, and provide effective communication and thinking
for improving the public's awareness of scalp health protection and promoting the healthy development of hair medical industry.

It is understood that the survey was conducted through desktop research, consumer in-depth interviews and questionnaire surveys, and a total of 1679 samples were selected in first-tier, new, and second-tier cities across the country for investigation
.

After more than 500 percent, there is already hair loss trouble

Dr.
Gong Shun, a specially invited researcher at the National Survey and Big Data Research Center of the Chinese Academy of Social Sciences, pointed out that with the steady growth of per capita disposable income of Chinese residents, more and more consumers are willing to pay
for "beauty".
Hair is closely related to beauty, and up to 76% of people pay attention to their scalp health, but on the other hand, scalp health problems are becoming younger and hair loss younger and younger
.

Dr.
Gong Shun, Invited Researcher, National Conditions Survey and Big Data Research Center, Chinese Academy of Social Sciences

Multiple factors such as work and rest, stress, and diet can affect scalp health, and nearly ninety percent of respondents believe that "staying up late/going to bed late" is the biggest trigger
.
"Hair loss" sounded the alarm of scalp health, the "White Paper" survey data shows that more than fifty percent of people are troubled by hair loss, it is worth noting that 52% of post-00s have hair loss problems, and 14%
have scalp "worry" awareness before the age of 20.
Gong Shun said that women's concerns about hair loss and hair loss are more prominent than men's, and they are more sensitive
to the impact of daily life and eating habits.

Regarding the scalp health trends and causes of urban people, Wei Aihua, chief physician of the Department of Dermatology of Beijing Tongren Hospital affiliated to Capital Medical University, pointed out: "Staying up late and working overtime have become the norm for young people, and the diet is mainly based on fast food and takeaway, and unhealthy eating habits such as high sugar and high fever will also affect hair growth
.
" The mental pressure, unhealthy eating habits and fast pace of life of contemporary urban people have led to the increasingly obvious trend of younger people with hair loss under the combined action of genetic factors and male
hormones.

Wei Aihua, chief physician of the Department of Dermatology, Beijing Tongren Hospital, Capital Medical University

"Hair health is an area that the public is very concerned about but lacks research, and it is of great practical significance to investigate and study the healthy hair consumption of
urban people.
" Chen Qiulin, deputy director of the Health Industry Development Research Center of the Chinese Academy of Social Sciences, stressed that in the context of promoting the construction of a healthy China, health is the basis for people's pursuit of a better life, people's pursuit of health is also constantly improving, and the health industry is developing into a broader field such as hair health, which is also an important direction for the healthy development of
the health industry.

The hair medical service industry is ushering in new opportunities

In addition to the overall increase in public awareness of scalp health, the survey also found that the higher the income, the greater the problem of hair loss among consumers, and the more dependent they are on hair medical services
.
When faced with the "system engineering" of improving scalp health, most consumers will start to adjust their lifestyle habits and replace hair care products; At the same time, 20% of consumers will choose professional hair medical services for treatment or maintenance
.

Under the background of the gradual refinement of personal care consumption tendency, consumers' scalp health demand is increasing, and the choice of products and services is more sophisticated, the hair medical service industry has also ushered in new development opportunities, hair transplant medical treatment and medical maintenance two businesses are developing
rapidly.

The top 3 factors consumers consider when choosing a hair medical service are doctor, brand and comprehensive diagnosis and treatment ability, and the survey data shows that 78% of respondents will consider "professional doctors/medical staff"
.
As chain hair transplant institutions are prominent in responding to the key needs of consumers, such as professional doctors, brands, comprehensive service capabilities, etc.
, the national chain hair transplant institutions that provide one-stop medical services have become the mainstream choice
for people to solve scalp health problems.
The White Paper shows that among the four types of hair transplant institutions, the awareness rate and contact rate of chain hair transplant institutions are the highest, among which, the brand awareness rate (43%) and contact rate (19%) of Yonghe hair transplantation institutions maintain a leading position
among the four major national chain hair transplant agency brands.
The head brand has more prominent comprehensive advantages and has greater market expansion space
.

Han Yan, Medical Dean of Yonghe Medical Technology Innovation Committee

In this regard, Han Yan, Dean of the School of Medicine of Yonghe Medical Technology Innovation Committee for Hair Transplantation, shared the hair nourishment and consolidation plan
from the perspective of the industry.
He said: "China's hair loss demand is differentiated, and women's demand for beauty hair transplantation is strong
.
" Yonghe implements the "doctor's outpatient system" doctor to judge the hair loss status of the hair friend, and then personalizes the comprehensive diagnosis and treatment service plan of "one person, one case" according to the actual situation of the friend
.

It is worth noting that the future scalp health market needs professional integrated diagnosis and treatment, which has become the consensus
of experts in the field of scalp health.
As the largest hair transplant institution in China, Yonghe has 57 medical institutions in 56 cities across the country, with about 300 doctors, and its integrated hair diagnosis and treatment system and integrated nourishment and solidification business are favored by consumers
.
According to the survey data, Yonghe Hair Transplant ranks first
in user satisfaction and recommendation.

The public's awareness of scalp health is constantly awakening, daily scalp health management and professional hair disease diagnosis and treatment are also receiving increasing attention, the scalp health market is emerging more subdivided categories, its service form and efficacy will also usher in a new round of upgrades, hair medical service industry will usher in new development opportunities
.