The 2022 National Responsible Drinking Publicity Week is set for 11·26

On October 31, the annual meeting of the Wine and Social Responsibility Promotion Committee of the China Wine Industry Association and the 2022 National Responsible Drinking Publicity Week press conference hosted by the China Wine Industry Association, undertaken by the Wine and Social Responsibility Promotion Working Committee and co-organized by Anhui Gujing Gongjiu Co.
, Ltd.
were held
in Beijing.
The meeting introduced the important activities, work programs and work progress
of the 2022 National Responsible Drinking Publicity Week in a combination of online and offline methods.
It was announced at the meeting that the 2022 National Responsible Drinking Awareness Week will be held
from November 26 to December 3.

Song Shuyu, Chairman of China Wine Industry Association, He Yong, Secretary General of China Wine Industry Association, Zhuoma Cairang, Deputy Secretary of the Party Committee of Kweichow Moutai Distillery (Group) Co.
, Ltd.
, Li Jun, Deputy General Manager of Shanxi Xinghuacun Fenjiu Distillery Co.
, Ltd.
, Secretary of the Party Committee and General Manager of Sales Co.
, Ltd.
, Zhang Yeli, Deputy General Manager of Trade of Yanghe Co.
, Ltd.
, Zhang Qian, Deputy Director of Student Nutrition Office, Institute of Nutrition and Health, Chinese Center for Disease Control and Prevention, Chai Jijun, Founder and President of Visual China, Ji Xiujie, Secretary General of the International Association of Foreign Wine Producers (FSPA), and other members from Wuliangye Co.
, Ltd.
, Luzhou Laojiao Co.
, Ltd.
, Pernod Ricard (China) Trading Co.
, Ltd.
, Sichuan Shuijingfang Co.
, Ltd.
, Diageo Wine Trading (Shanghai) Co.
, Ltd.
, Budweiser Investment (China) Co.
, Ltd.
, Tsingtao Beer Co.
, Ltd.
, Yantai Zhangyu Group Co.
, Ltd.
, Zhejiang Guyue Longshan Shaoxing Wine Co.
, Ltd.
, Qinghai Mutual Aid Tianyou De Qingbarley Wine Co.
, Ltd.
, China Resources Snow Beer, Relevant responsible persons of Hebei Hengshui Laobaigan Wine Industry Co.
, Ltd.
and Beijing Red Star Co.
, Ltd.
attended the meeting
.
Due to epidemic prevention and control reasons, Liang Jinhui, secretary of the party committee and chairman of Gujing Group, and other leaders and guests participated in the meeting
online.

"Facing the new stage of the '14th Five-Year Plan', we have entered a new era in which responsibility is king, practicing social responsibility, demonstrating corporate responsibility, and building a harmonious relationship with the society are not only the key to the high-quality development of the wine industry, but also the only way
for industrial transformation and upgrading.
" Song Shuyu pointed out that the previously released "Guiding Opinions on the Development of China's Wine Industry in the 14th Five-Year Plan" proposed to build the National Responsible Drinking Publicity Week into a world-renowned public welfare brand, affecting more than
500 million alcohol consumers in the future 。 This year's National Responsible Drinking Publicity Week will take "Care for growth, do not drink" as the theme, and through the release of implementation standards, the launch of the publicity week public welfare theme digital collection project, the shooting of the National Responsible Drinking Publicity Week public welfare theme micro-film, the release of the 2022 China Prevention of Minors Drinking Green Paper and other ways, in the process of guiding consumers to drink rationally and prevent minors from drinking, actively speak out and take the initiative, so that more people realize that care for growth and do not drink
.

"To host the 2022 National Responsible Drinking Publicity Week, Gujing Group will do a good job in three aspects
.
" Liang Jinhui introduced that the first is to widely publicize and popularize the model of being a communicator, and will make every effort to complete the work arrangements of the association, devote himself to caring for growth, and strive to achieve the best results
in public welfare activities.
The second is to deeply correct deviations and support the righteous, actively act, be a model of practitioners, give full play to the unique role of wine enterprises, and put an end to wrong guidance methods
such as drinking some wine to the big festival and toasting the elders.
The third is to promote cultural guidance, keep integrity and innovation, and be a model
of exporting positive energy.
The spread and development of Chinese wine culture, in addition to rational drinking and non-drinking, still needs to increase the export of positive energy
.
Rational drinking, promoting the benefits of wine, avoiding the harm of alcohol, caring for growth, not drinking unless you become a child, protecting seedlings and blessing seedlings, starting from rational drinking and caring for growth, shaping a healthy industrial image, brand image and corporate image
.

At the event, He Yong summarized the work of the Committee for the Promotion of Wine and Social Responsibility in 2021 and introduced the work plan
for 2022.
He Yong introduced that on December 3 last year, the committee jointly carried out the activities of rational civilization and refusing drunk driving in conjunction with the National Road Traffic Safety Day, covering 550 cities in 8 days, affecting 350 million people
.
With the theme of "Care for Growth, Don't Drink", this year's Responsible Drinking Publicity Week will release a public welfare-themed micro-movie, a green paper on the prevention of underage drinking, and a publicity week-themed NFT digital collection, and will go to the campus to popularize the knowledge of
underage drinking.
"It is nothing short of a slight light, creating a torch into the yang, that is, not disgusting or stingy with a small light, forming a greater volume and influence, this is the concept of
being a social responsibility person.
" He Yong said that during the "14th Five-Year Plan" period, the China Wine Industry Association will build a public welfare brand with world influence, affecting 500 million
people.

Zhang Qian stressed the importance of
"do not drink unless you are done" at the meeting.
"Adolescents are still in a critical period of growth and development, the tolerance to alcohol is relatively weak, more likely to occur some damage to various organs after drinking, such as children and adolescents brain and nervous system is still developing, alcohol intake will stimulate the development of the nervous system, will affect cognition and learning ability, in the long run will lead to a decline
in academic performance.
" In addition, drinking alcohol will affect children's judgment, and minors are more likely to have fights or other criminal acts
after drinking.
Zhang Qian said that youth drinking has become one of the key tasks of global public health attention, drinking is showing a trend of gradual younger age worldwide, in this context, the industry should strengthen self-discipline, do not sell alcohol to minors, especially in advertising and marketing to avoid targeting or attracting minors
.

Mr.
Chai Jijun, founder and president of Visual China, gave a detailed introduction to the NFT project and public welfare theme poster design competition, wine and beauty picture TOP10 and other activities in his speech, he said that Visual China will select a part of the winning works from photography works and design works under the theme of "caring for growth, not drinking" this time, and form a digital collection
through the way of chaining 。 At the same time, the LOGO logo of the National Responsible Drinking Publicity Week was dynamically created and made into NFT products for sale, and all the funds from the sales were donated to relevant public welfare foundations
.
It is hoped that through more innovation in form, content and art, more people will be attracted to pay attention to the public welfare brand
of rational drinking.

At the event, the rotating director representative of the committee read out the proposal of "caring for growth, do not drink", launched an initiative to the whole industry and solemnly promised to care for the growth of minors, strengthen the main responsibility of "do not drink", and resolutely do not sell alcohol
to minors.

It is understood that since its establishment in 2015, the Wine and Social Responsibility Promotion Committee of the China Wine Industry Association has carried out a series of activities
of "National Responsible Drinking Publicity Week" with the themes of "rational civilization, rejection of drunk driving", "care for growth, do not drink" and "moderate drinking, happy life" in response to the three major problem areas of rational drinking, namely drunk driving, underage drinking, and excessive drinking.
In the past seven years, the scale and scope of the National Responsible Drinking Publicity Week have repeatedly reached new highs, affecting 30 million people in 2015 to 350 million in 2021, and the number of micro-movies themed during the Week has reached 75 million times
.
"It can be said that the publicity week has become the most influential public welfare activity in the field of social responsibility of China's wine industry, and I hope that more and more colleagues in the wine industry will actively join the ranks of the rational drinking publicity week, devote themselves to the cause of social responsibility in China's wine industry, lead the healthy development of the world wine industry, and jointly achieve the beautiful vision
of the healthy, sustainable and rational development of the world wine industry.
" Song Shuyu said
.

Responsible Editor: Zhao Yu Review: Wang Jinchen