Ten years of hard work, functional agriculture Zhongzhi Group: Present to the 20th National Congress with the development achievements and responsibilities of functional agriculture

Anhui Zhongzhi Soil Research Institute Group, a leading comprehensive enterprise of the whole industrial chain of functional agriculture in China, was established in Hefei, Anhui, a famous city of Great Lakes and an innovative highland in 2012, and is one of the earliest enterprises engaged in the industrialization and promotion of
functional agriculture in China 。 Adhering to the "3H brand concept (Healthy soil, Healthy crops, Healthy people, healthy soil-healthy crops-healthy people)" and the original intention of serving the people's beautiful and healthy new life, the group has been focusing on the construction of the whole industrial chain system of functional agriculture, and providing nutritious, healthy and green functional agricultural products
for people of all ages 。 At present, it has formed a diversified product matrix covering rice, noodles, grain, oil, tea, condiments, wine, cosmetics and other categories, with 200 kinds of deeply processed products, providing basic nutrition, fortified nutrition, child nutrition, maternal nutrition, middle-aged and elderly nutrition, women's beauty, men's health, health preservation and other aspects of life cycle nutrition needs
.
In the field of selenium-rich and high-calcium deep processing products, the market share of its leading products such as Gumeite and Tianyuanzhi has maintained a forefront in China
.
At present, Zhongzhi Group's product and marketing service network covers 30 provincial-level administrative regions (including Hong Kong and Macao) across the country and actively explores the international market, and is an industry-leading service provider of the whole industrial chain of functional agriculture and a functional agricultural food expert
around the people.

Ten years of spring and autumn, writing a chapter of development    

In the context of the big health strategy, from "eating well" to "eating well", "eating healthy" to "eating healthy", people's food structure and consumption demand are changing
.
Functional agriculture has been first proposed since 2008, and in the process of development from "0" to "1", it has been highly valued and recognized by provincial governments and central ministries and commissions, and is of great significance
in helping "quality agriculture", solving "hidden hunger", serving "healthy China" and "rural revitalization" and other national strategies.
Functional agriculture has changed agriculture from a "food industry" to a "health industry", thus driving the triple increase effect
of "agricultural efficiency, farmers' income, and people's longevity".
Nowadays, the benefit of functional agriculture to society has become a beautiful reality that can be touched and felt, and the integrated development of industry has shown unprecedented vitality, presenting a magnificent picture
.

From strategic planning, talent organization to business layout and operation management, Zhongzhi Group has actively built a functional agriculture industry chain ecosystem in the past ten years, continuously explored, become an industry innovation changer, and achieve high-quality development
that has been sharpened in ten years.

Born of nature, made of science, real food, real nutrition
.
Guided by green development, the Group starts from the source of soil improvement, selects standardized planting bases for selenium-rich raw materials nationwide, upgrades and builds "3H Dr.
Farm", and selects high-quality raw materials; In product processing, the whole processing process is based on GMP production standards, advanced equipment and technology to retain the activity of food nutrients to the greatest extent, scientific management, quality control and rigorous production process to ensure product quality, and comprehensively build a safe industrial chain
of products from the countryside to the table.

Innovative operation, innovative channels, innovative services, the group accelerates innovation, reform and development
.
As a one-stop shopping platform for functional agriculture products, the business scope of "Gumet" brand has covered all provincial capitals and important prefecture-level cities except Tibet; "Pastoral History" chain brand store, as a functional agricultural food expert around the people, is providing high-quality functional agricultural products, functional agricultural nutrition solutions, experience, services and popular science knowledge
for people of all ages and different needs in an innovative way of development, focusing on the major needs of the people's pursuit of a better life.
There are many other online and offline experiences and service terminals, which greatly enhance the convenience of consumers and enhance their sense
of experience.

Zhongzhi Group continues to strengthen scientific and technological innovation, actively promote industry-university-research cooperation, accelerate the industrial transformation of scientific and technological achievements, adhere to quality, inherit ingenuity, and constantly develop more and more functional agricultural products that meet people's health needs and the whole life cycle, serving the people's yearning
for a better and healthy life.
Ten years of ingenuity to adhere to the brand value
.
Nowadays, "selenium-rich food, I choose the will" has been sung in the motherland, and Zhongzhi Group is working with consumers to create a better life
in the future.
Zhongzhi not only wants to become a functional agricultural brand that customers love and actively choose, but also a brand
that can accompany customers for a lifetime.

Deeply cultivate functional agriculture, serve the national strategy, and help rural revitalization and the integrated development of a healthy China

The rural revitalization strategy is a major strategy
proposed by the 19th National Congress of the Communist Party of China.
Functional agriculture connects hundreds of millions of farmers at one end and hundreds of millions of consumers at the other end, and connects multiple industries in the middle, which is an industry that seeks benefits for farmers, brings health to consumers, and provides kinetic energy for industrial development.

In the process of implementing the rural revitalization strategy, functional agriculture is becoming an important driving force
.

From 10,000 mu of selenium-rich quinoa in Qinghai to selenium-rich apples in Shandong, from 10,000 mu of selenium-rich corn in Shanxi to selenium-rich mint in Guangdong, from selenium-rich wheat, rice, and pomegranate in Anhui to selenium-rich melons, fruits, vegetables, and aquatic products in many areas of the Yangtze River Delta.
.
.

Patches of blue, endless as far as the eye can see
.
The functional agriculture supported by Zhongzhi Group is splendid and colorful
throughout the country.
Through continuous in-depth exploration of the integrated development of functional agriculture, rural revitalization and healthy China construction, the Group helps regions develop functional agriculture nationwide, takes local marked agricultural products and characteristic industries as the starting point, develops characteristic industries according to local conditions, and deeply taps industrial potential, while focusing on increasing the added value of agricultural products, improving quality and efficiency to promote development, doing a good job in characteristic industries, constantly radiating to increase the income of farmers, employment of the population, and promoting regional economic and social development
.

While driving the transformation and upgrading of local planting, breeding, processing, production and other industrial chains, Zhongzhi Group also actively plays the role of industry leadership and demonstration, empowers upstream and downstream partners in the industrial chain around technology, raw materials, products, marketing, services and other dimensions, strengthens co-construction and common development, actively assists national partners in transformation, upgrading and high-quality development, and contributes to the development of the entire industry
.
On the road of promoting the development of functional agricultural industry, Zhongzhi Group has a firm and powerful
footsteps.
Zhongzhi Group has strived to write a "Zhongzhi chapter" integrating functional agriculture service rural revitalization, beautiful rural construction and healthy China across the country, and actively established a sustainable development model
of "green, ecological, economic and social benefits" for functional agriculture.

Determined to innovate and explore and promote the integrated development of primary, secondary and tertiary industries

Zhongzhi Group integrates and serves the national strategy and the actual needs of the industry, combined with the actual local conditions, and promotes the integration and coordinated development
of multi-level and multi-functional industries such as functional agriculture and planting, breeding, production, processing, logistics, cultural tourism and health care, and the Internet.
Continuously explore the value of agricultural ecology, leisure and culture, actively promote the concept of selenium-rich culture and healthy life, and develop new industries, new formats and new models
such as "functional agriculture + leisure tourism, rural tourism, ecological picking experience, order agriculture, culture and popular science education".

Ten years of revitalization of dreams, ten years of catching up and leaping
.
In the past ten years, Zhongzhi Group has deeply explored the integrated development of functional agriculture and rural revitalization, healthy China and beautiful rural construction, not only creating the brand of "functional agriculture service provider of the whole industry chain", but also opening a new road
of "functional agriculture" innovation.

Take multiple measures at the same time to fully promote the development of the industry

National industry forums to empower the development of
industrial brands.
Since 2017, Zhongzhi Group has successfully held five consecutive sessions of the "China (Anhui) 'Developing Selenium-rich Functional Agriculture, Helping Rural Revitalization and Healthy China Construction' Summit Forum"
.
With its scientific, forward-looking, pragmatic and exemplary characteristics, the previous summit forums have become high-end professional summits
that lead the development trend of the industry, promote industry exchanges and cooperation, integrity and self-discipline, value sharing and innovation and development.

Innovative development platform to promote industrial upgrading
.
Under the leadership of China Food News, initiated and guided by the Food and Drug Industry Development and Supervision Research Center of the Chinese Academy of Social Sciences, the School of Food Science of Jiangnan University, and the China Health Industry Service Network, and implemented by Anhui Zhongzhi Group, the China Food News Selenium-rich Food Innovation and Development Working Committee
was established.
Integrating resources, building platforms, providing good services, and developing win-win results provides an ecological platform
for industrial development from policy consultation, research and development, management, marketing, brand and other aspects of communication, cooperation, innovation and development.
At the same time, Zhongzhi Group has increased in-depth cooperation with well-known universities and scientific research institutes, and established a series of development platforms such as "Functional Agriculture and Selenium-rich Food Research Institute" to fully promote the improvement
of the whole industrial chain of functional agriculture and selenium-rich food.

Upgrading files to create a modern industrial highland
for functional agriculture.
The newly built Zhongzhi Modern Food R&D and Production Complex Industrial Park, the park will set up functional agriculture and selenium-rich food health innovation scientific research center, surrounding the construction of 100,000 mu "3H Dr.
Farm Agricultural Science and Technology Innovation Demonstration Base, with digitalization, intelligence, intelligence and other ways, to comprehensively build a future-oriented functional agricultural food field of modern industrial highland, which is a positive response to the national "development of food nutrition and health industry" and "development of creative agriculture, functional agriculture" Build an agri-food innovation platform"
.

Welcome to the 20th National Congress and popularize science to the future

Through public welfare science live broadcasts, cultural festivals, online and offline activities, etc.
, Zhongzhi Group actively popularizes scientific knowledge, national policies and industrial development, etc.
, to create a selenium cultural atmosphere and promote the development of
the selenium industry.
Relying on the natural selenium-rich resources of Shitai County, Anhui Province, the company has built a public welfare science popularization hall - "Selenium Element Science Popularization Hall" to improve people's scientific understanding of selenium and comprehensively display the development of functional agriculture and selenium-rich industry in China and the relationship between
selenium and human health 。 Every year, visitors from all over the country come to appreciate the beautiful scenery of selenium-rich areas, taste local specialties, experience selenium-rich culture, and open the "selenium culture health experience journey" in Shitai County and surrounding areas, Shitai County alone drives up to 30,000 tourism trips every year, greatly enhancing the spread of selenium culture and the influence of selenium brands, and greatly promoting local economic development
.

In order to better do a good job in public welfare science popularization and promote the development of
the industry.
This year, Zhongzhi Group comprehensively designed and renovated the Selenium Element Science Popularization Hall, and the new Selenium Element Science Popularization Hall presented the content of the venue in a more scientific exhibition way, bringing the audience a pleasant visiting feeling and showing visitors a vivid picture of popular science
.
This is a tribute to the "20th Congress"
.

Do not forget the original intention, practice corporate social responsibility

Be grateful and think of the source, and sincerely return to the society
.
The growth and development of ZZ Group is inseparable from the recognition and support
of consumers and people from all walks of life.
All along, Zhongzhi Group has always been sincere to the party to the country and the people, took the initiative to shoulder corporate social responsibility with a sense of mission, insisted on being a "luminator", and helped more people open a better life
with "great public welfare".

Over the years, Zhongzhi Group has insisted on exerting the business value of functional agriculture, and firmly fulfills its corporate social responsibility
while developing itself.
A series of public welfare activities have been carried out nationwide, such as "promoting functional agriculture, helping precise poverty alleviation", "assisting three rural areas", "helping rural revitalization, promoting urban-rural integration", and "farmers' harvest festival to help rural industry revitalization national public welfare action", striving to promote the consolidation and expansion of poverty alleviation achievements and effective connection with rural revitalization, helping local economic and social development, and guiding and driving more and more partners to participate
together.

Zhongzhi Group also continued to carry out public welfare activities such as poverty alleviation, love for education, care for the elderly and left-behind children, made charitable donations for major disasters, and repeatedly donated and called on joint national business partners to make loving donations during the country's response to major emergencies during the new crown pneumonia epidemic (according to statistics, in 2020, Zhongzhi Group and its partners donated a total of 10.
68 million yuan worth of money and materials).

Practice the road of good deeds, actively participate in public welfare and charity, and transmit the common spirit of human fraternity and mutual assistance to more places
.

Strive for the "14th Five-Year Plan" and create new brilliance

During the "14th Five-Year Plan" period, Zhongzhi Group will base itself on the new development stage, implement the new development concept, integrate into the new development pattern, firmly grasp the development of the times and national policy opportunities, continue to promote the steady development of the enterprise, and benefit the society and serve the people
with the greater industrial value of the enterprise 。 Zhang Li, chairman of Zhongzhi Group, said: Facing the future, Zhongzhi Group will continue to develop the brand, continue to provide innovative products and high-quality services for the society and consumers, work with all sectors of society to promote the high-quality and sustainable development of functional agriculture, work together to create the "Chinese business card" of functional agriculture, and actively assume social responsibility and devote themselves to public welfare undertakings, so as to promote economic development and social progress, and make positive contributions
to improving people's health and well-being.

Rooted in the earth for the benefit of society
.
Zhongzhi people, living up to the historical mission entrusted by the times, crossing the ocean with their original intention, reaching the other side with their mission, bravely standing at the forefront of the rapid development of functional agriculture, and bravely moving forward towards the Chinese dream of the great rejuvenation of the Chinese nation! (Huang Guangshun)