Tea using "Luohan Juice" instead of Sugar Naixue to open a "new era of low sugar"

Original: Using "Luohan Juice" instead of sugar Naixue's tea opens a "new era of low sugar"

Using "Luohan Juice" instead of Sugar Naixue's Tea Opens a "New Era of Low Sugar"

Recently, the reporter learned that Nai Xue has launched 4 bottled fruit tea products to the market, and there are currently 4 flavors

The industry's first use of "Luohan Juice" instead of sucralose, a natural sweetener with healthy lower sugar

It is reported that few well-known brands in the domestic beverage market use the natural sugar

NaiXue bottled fruit tea is made of luo han guo from Guilin Yongfu, which is not only to help farmers purchase, but also to be a national geographical indication product

Natural plant-derived sweeteners are generally considered healthier

Luo Han Guo has a long growth cycle of harvesting every year, the extraction process is cumbersome, the relative cost is high, and the application of sugar substitutes in China is not extensive

On the basis of using the natural sugar substitute of Luohan juice, Naixueguo Tea has also continuously innovated and upgraded the formula and process, increasing the total content of pure juice to ≥40%, which is much higher than the current standard of ≥5% of the juice content stipulated by the national standard and most juice tea products on the market

Opening up the vast market with natural sugar substitute innovations, bottled fruit tea has become one of the three major business segments

In February this year, Naixue bottled tea began to shop a large number of goods offline, and the shelves of the country's top convenience stores and large supermarkets were concentrated on a variety of its products

At present, Naixue bottled fruit tea has built a sales system covering online and offline omni-channels, and Naixue's more than 900 store layouts and more than 50 million members in the country can support Neixue to more effectively iterate on the taste

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