Sweetener Expert: U.S. Will Have Drinks With Only Natural Sweeteners in 2-3 Years Later

Drinks containing only all-natural sweeteners will hit the U
.S. market in the next
2-3
years, according to
John Fry, a sweetener expert.
Fry
, director of
Connect Consulting
, announced at a web conference on 1
that in the future, most of america's most popular beverages will be s00 calories
"
because of the choice of all-natural sweeteners such as stevia and rohan fruit. However, the European market will be slower, mainly due to restrictions on the use of stevia in soft drink formulations and the fact that the use of Rohan fruit as a sweetener has not yet been approved.In recent years, concerns about obesity and sugar intake have led to interest in low-sugar and diet drinks. With the emergence of the so-called

sacchargy taxin the UK soft drinks industry in recent months, there has been a greater focus on low-sugar drinks, with discussions about launching such products in other major markets.2015
Innova Market Insights survey found that for U.S. consumers, the sugar content of food affects
57% of
purchase decisions. In the UK, the sugar tax will
in
and will reach
60 per cent
.in the UK government's



2016 budget, it was announced that the use of sugar in soft drinks would be taxed from

4
2018
. This is mainly aimed at two types of branded products:
"
, a beverage brand with a sugar content of more than
5%
, and beverage brands with a sugar content of more than
8%
. For
330
ml cans, a tax of ￡
6-8,
will be levied, with the exception of fruit juice drinks and milk-based beverages. The UK was one of the first countries to start imposing a sugar tax, and Mexico will begin implementing the policy in the coming years. However, the effectiveness of successfully addressing the country's obesity problem is limited.
”Another speaker at the wes seminar was
Lu Ann Wiiliams, director of market insight at Innovarus, who

said
a sugar tax would not really solve the obesity problem.
"
I think it's like puting a plaster on a big wound. We are seeing more and more types of drinks from consumers, and a sugar tax seems to be a
very good way to solve this problem, but I don
't think it's going to work for all obesity-related
”Fry
agrees with
Williams
:
"
For example, in the UK, if you look at the source of children's sugar intake,
30%
comes from soft drinks,
29%
from cereals and baked goods. Soft drinks have been trying to reduce sugar content in their products for years, but they are still very difficult, and the grain and baked goods industry has done nothing or been taxed.
”Reducing sugar content is a global practice and has been put on the agenda. Just recently,
on May , may
, the U.S.
FDA
completed the latest nutrition labels, including labels on food packaging, requiring added sugars to be expressed as a percentage of recommended daily calorie intake. Most food producers are
required to use the
latest nutrition labels


July
,
2018. For the first time, the latest nutrition labels
"
added sugars"
"
".Other all-natural sweeteners are also increasingly being used due to concerns about cleaning labels, usually in combination with sugar, or other sweeteners, such as erythyl glycol. Honey and tequila are also becoming more popular, and more people are interested in Rohango. This market offers great opportunities for high-efficiency sweeteners. However, these restructurings come at a time when consumers are increasingly concerned about all-natural organic ingredients. This gives a lot of ingredients
an
opportunity to
.
, such as stevia, have recently become increasingly popular with consumers. Innovar market insights found that new products characterized by stevia accounted for 20% of the
of recent
.Williams
the current market focus on all-natural sweeteners, especially stevia, which is
to
the sweetness gap in soft drinks. "If
choose
stevia as a sweetener, you'll want to get positive reviews, " she says. You want to put a 'all-natural' certificate
on
front of your product
'
'.
” “
All-natural and clean labels
are
driving force for new product development today, and will also be the most invested area for large food companies.
” “
We are
returning
to a more balanced way
.
use of pure natural sweeteners is not entirely consumer-driven. Nowadays, sugar has become more and more difficult to understand.
,"
said. Fry
believes that drinks are at the heart of a key sugar-lowering product, and the same reason it is a key target for all-natural sweeteners.
he
:
"
is a very simple application for removing sugar and using sweeteners between. Because in soft drinks, the function of sugar is mainly to provide sweetness, that's all. In most other foods, sugar functions more as an expander or preservative, and if you remove sugar completely from the product, you will not only lose your sweetness, you will also lose the original function of sugar, so you need more
steps and measures to complete
.
” “
Every food store in
world
sells you
food products containing
sweeteners
instead
sugar. But these products taste like sugar, and stevia is one of them without exception. When they add stevia as a sweetener to the product, it's completely different from regular sugar.
," fry
said. Fry
that in the future, the amount of all-natural sweeteners added to the drink will depend entirely on the sweetness of the product.
"
If you're trying to reach today's soft drink sweetener levels,
super like
10%
of
sugar,
is hard to
in a short period of
miles
to reach. In areas where rohan fruit is allowed as a sweetener, the changes described above will reach
-
the United States. It is
expected
soon to see the addition of all-natural sweeteners up to
and
10%
sugars
and other
.
” At present, in the European Union, the use of Rohango has not
the
.
Fry believes
more time is needed to open up the European market. The source of this
is
food, if reproduced please indicate the source, violators must be investigated.