Supermarket companies predict that sales will rise in the Spring Festival in 2022

Our reporter Wang Xiaoxuan

The Spring Festival is approaching, and the taste of the New Year is getting stronger, and people are busy buying New Year's goods

Food category sales expected to be better than last year

As the Spring Festival approaches, the supply of daily necessities such as "rice bags" and "vegetable baskets" is the most concerned life issue for consumers under the normalization of epidemic prevention and control

Judging from the year-on-year forecast of sales of grains and oils (rice, noodles, miscellaneous grains, dried noodles, and cooking oil), most companies expect sales to grow moderately, 12 companies forecast sales to decline, and 49 companies predict sales to rise

Judging from the year-on-year forecast of sales of non-staple food seasonings (seasoning oil juice, seasoning powder crystal, sauce products, fermented bean curd, sauce, dried vegetables, seafood, ingredients, canned food, honey, jam), most companies expect moderate sales growth, with 11 companies Falling sales were forecast, with 50 businesses forecasting rising sales

Judging from the year-on-year forecast of sales of egg products (fresh eggs and processed eggs), most companies expect moderate sales growth, 7 companies forecast sales to decline, and 54 companies forecast sales to rise

Judging from the year-on-year forecast of sales of soy products (tofu, soy milk, and deep processing of soy products), most companies expect moderate sales growth, 16 companies forecast sales to decline, and 45 companies forecast sales to rise

Judging from the year-on-year forecast of bakery (bread, Chinese and Western pastry) sales, most companies expect a high probability of sales growth.

Judging from the year-on-year forecast of the sales of frozen food (quick-frozen pasta, quick-frozen dishes including fried food, shabu-shabu, frozen vegetables, etc.

Judging from the year-on-year forecast of sales of meat and poultry (pig, cattle, sheep, poultry, other meat, semi-finished prepared meat, quick-frozen poultry, and quick-frozen meat), most companies expect a high probability of sales growth, and 16 companies predict Sales fell, with 45 businesses forecasting a rise in sales

Judging from the year-on-year forecast of the sales of vegetables (leaf vegetables, rhizomes, melons and solanaceous fruits, mushrooms, cauliflower, sprouts, beans, pickled and processed vegetables, and other vegetables), most companies expect sales to increase The probability is high, with 8 companies predicting a decline in sales and 53 companies predicting a rise in sales

Judging from the year-on-year forecast of sales of fruits (apples, pears, peaches, plums, apricots, citrus, melons and fruits, berries, tropical, nuts, other fruits, fruit gift boxes), most companies expect moderate sales growth, and 8 companies predict Sales fell, with 53 businesses forecasting a rise in sales

Group buying of holiday demand categories has a good momentum

The survey shows that, affected by the demand during the Spring Festival, the sales of wine, aquatic products, dairy products, snack food, convenience food, and cooked food are forecasted year-on-year

Judging from the year-on-year forecast of the sales of alcohol (white wine, beer, and red wine), which are the most concerned about during the festival, most companies expect a high probability of sales growth, 10 companies predict sales decline, and 51 companies predict sales increase

Judging from the year-on-year forecast of sales of aquatic products (fresh aquatic products, chilled aquatic products, weighed and frozen aquatic products, joint venture aquatic products, and quick-frozen aquatic products), most companies expect a high probability of sales growth.

　　Judging from the year-on-year forecast of sales of milk drinks and ice products (liquid milk, yogurt, lactic acid bacteria, low-temperature products, cheese butter cream, ice cream), most companies expect a high probability of sales growth, 9 companies predict sales decline, and 52 companies predict sales Sales rose

　　Judging from the year-on-year forecast of sales of beverages (bottled water, functional drinks, tea drinks, fruit and vegetable drinks, carbonated drinks, milk-containing drinks, brewed drinks, and coffee), most companies expect a high probability of sales growth, and 12 companies predict a decline in sales , 49 companies forecast a rise in sales

　　Judging from the year-on-year forecast of sales of instant food (biscuits, cookies, pies, prepared foods, health products, instant meals, chocolate, and baby food), most companies expect moderate sales growth, and 12 companies forecast sales to decline.
Forty-nine businesses forecast a rise in sales
.

　　Judging from the year-on-year forecast of sales of snack foods (roasted nuts, preserved fruit, dried meat, dried bean curd, candy, jelly), most companies expect moderate sales growth
.
Seven companies forecast a decline in sales, while 54 companies forecast a rise in sales
.

　　Judging from the year-on-year forecast of sales of cooked food (including staple food processing, bulk meat products, cooked food processing, side dishes, and side dishes), most companies expect a high probability of sales growth, 14 companies predict sales decline, and 47 companies predict sales increase
.

The peak season of New Year's goods sales is slightly longer

　　The survey shows that this year's Spring Festival sales peak time is slightly longer than last year.
It is expected that the peak sales period will start from Laba at the earliest, most areas will enter the peak sales period from January 21, the 23rd lunar month will have a small climax, and the latest from the day before New Year's Eve.
start
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Most companies expect the Spring Festival sales peak to last for more than a week
.
Among them, 32 companies estimated that the number of days during the peak sales period was the same as last year, 13 companies estimated that the number of days during the peak sales period was less than last year, and 16 companies estimated that the number of days during the peak sales period was increased compared with last year (up to 5 days)
.

　　Industry insiders said that the Spring Festival is a traditional festival in China, and food is one of the most important New Year's goods
.
The New Year's market has a sufficient supply of various foods, which plays an important role in the public's celebration of the Spring Festival
.

　　"China Food News" (07 edition on January 21, 2022)

　　(Editor in charge: Gao Na)