Summer beverage market product updates and iterations are accelerated

As the temperature rises, a new round of beverage consumption season is coming, and a dazzling array of beverages on the shelves has become a must for many consumers to relieve the heat

Brands are competing for new

According to the introduction of Nongfu Spring, the company's new product "steam tea" is a carbonated tea beverage, featuring real tea, real steam, and low sugar.

In addition to Nongfu Spring's in-depth exploration of "carbonated + tea", in terms of new products, Yuanqi Forest has launched a summer limited sea salt series of sparkling water that is selling well across the country; Coca-Cola has also launched a summer new product limited mode, launching sugar-free vanilla flavor Soft drinks; Jinmailang has successively launched a variety of new products such as fruit juice tea, sugar-free sparkling water, electrolyte drinks, sugar-free tea drinks.

Today, the beverage circle has also begun to "roll in"

"De-glycation" intensifies

In recent years, as consumers continue to pay attention to health, health and zero sucrose have become the core demands of consumers

In this context, both traditional carbonated beverage leading companies and emerging brands are rushing into the sugar-free beverage market after seeing the huge development space in the sugar-free beverage market

In carbonated beverages, the share of sugar-free categories has gradually increased, and the growth rate has been rapid.

It is worth mentioning that in the first half of this year, Nongfu Spring's sugar-free tea brand, Oriental Leaf, maintained its high growth since last year.

Data show that from 2014 to 2020, the market size of sugar-free tea beverages increased from 1.

With the continuous update of "sugar-free +" products, from the perspective of the specific products on the market, the sugar-free beverage track has also produced many sub-categories, and among them, sugar-free carbonated beverages and sugar-free tea beverages are the largest

"Generation Z" becomes a new driving force for growth

In recent years, with the continuous update of beverage products and the continuous expansion of categories, beverage consumption scenarios have also been extended.

　　Judging from the current consumer groups, the "Generation Z" represented by the post-95s generation is the main incremental group driving the growth of the beverage market

　　At the same time, the continuous influx of online consumers has driven the rapid development of the online beverage market

　　The rise of new consumer groups provides opportunities for the development of the beverage industry

　　With the development of the market, the total output and retail sales of beverages in China are increasing year by year.

　　At the same time, the consumption scale of the beverage industry has gradually expanded.

　　On the whole, the beverage industry will still maintain a vigorous development state, and the demand for consumption upgrades will also be continuously released.
In the future, China's beverage market still has room for development
.
As the demographic dividend of the new generation continues to expand, the beverage market will also usher in a new round of growth
.

　　(Ye Debao Niu Xiafeng)

　　"China Food News" (August 08, 2022 Edition 07)

　　(Editor-in-charge: Gao Na)