Sugar reduction opens a window for innovation in the beverage industry

Our reporter Yang Xiaojing

A few days ago, the first China Beverage Health Consumption Forum with the theme of "Gathering together the strength of you and me to promote the sustainable development of beverages and help the national nutrition and health" was held during the 2021 Service Trade Fair.

Sugar reduction is an industry trend

As national awareness of healthy eating continues to increase, reducing sugar intake has become part of a healthy lifestyle

"The beverage industry can reduce sugar by reducing added sugar or using sweeteners

Chen Junshi pointed out that sweeteners are a category of additives, and the country has strict regulations on the use of sweeteners

Increased demand for sugar-free consumption

During the release of the "White Paper", Ruan Guangfeng, director of the Science and Technology Department of the Kexin Food and Health Information Exchange Center, introduced that recently, the "Scientific Research Report on the Dietary Guidelines for Chinese Residents (2021)" organized by the Chinese Nutrition Society was released, which included the current national sugar content.

The "White Paper" shows that excessive sugar is one of the reasons for the prevalence of lifestyle diseases such as obesity and diabetes, and the excessive intake of sugar-sweetened beverages has made the diabetic population younger and the incidence has gradually increased

Sugar-free beverages have become one of the directions for soft drink merchants to seek breakthroughs

The most eye-catching case of the “0-sugar” beverage trend is the rapid rise of the vitality forest

The "White Paper" shows that with the development of China's economy, the beverage industry has been continuously improved, the demand has increased, and the production capacity has been further expanded.

Grasp the new trend of sugar reduction

In fact, as early as 2018, the "Healthy China" Reasonable Diet Special Action clearly pointed out that consumers are encouraged to reduce their intake of sucrose, and food producers and operators are encouraged to use natural sweeteners and sweeteners permitted by food safety standards to replace them.

"The rise of the Chinese market is inseparable from local companies breaking the monopoly of international giants and achieving breakthroughs,

Pang Zhenguo, secretary of the party committee of Jiaduobao Group, a representative enterprise in the herbal tea industry, also said that the current beverage industry pays more attention to nutrition and health.

　　Pang Zhenguo believes that in the process of leading the healthy development of food and beverage consumption, ensuring food safety is still the first priority.

　　In addition, almost all of the semi-annual financial reports of many beverage companies focused on the growth of the sugar-free beverage business

　　In general terms, China's beverage industry is currently showing a diversified development trend.

　　"China Food News" (September 10, 2021 Edition 01)

(Editor in charge: Luo Chen)