Strong attack on chemical industry, mainly on logistics, how to pass on the group's next digital chess

This year's strategic retreat of the Chuanhua Group was held in the famous town of Wuzhen.
it's already a "reserved show".
each year each business sector is prepared two or three months in advance, first internal collision, the formation of text, and then spend two or three days to gather together to discuss, and finally rise to the Group's strategy.
2018 is at Thousand Island Lake and 2019 is at South Lake.
Choose Wuzhen such a place with both historical sense and close connection with the Internet, and the development trend of the Chuanhua Group is quite a bit of a dark meaning: a traditional chemical products started enterprises, 34 years gradually expanded to logistics and related industries, in the face of the advent of the digital age, also need to determine their own strategic direction.
did you talk about at the retreat? A review of some of the achievements points out some difficulties and shortcomings, the core of which revolves around how to transform and upgrade over the next three years.
conclusion is: focus on science and technology, capital, organizational talent, management of the four major battlefields, focusing on logistics, strong attack on chemistry, the logical main line of development has always been around manufacturing and service manufacturing.
xu Guan ju, chairman of the Chuanhua Group, this is called "three years to make up lessons, three years to keep up", the goal is to a good era of enterprises close.
, Xu Guan ju chemical industry's history books record, "The more people, happy race, good business Jia."
"Xiao Shao area is the core area of ancient Vietnamese culture, here was born a large number of Xiaoshan, Shaoxing native entrepreneurs, known as "Xiao Shao Shang Gang."
Xu Chuanhua and Xu Guan ju, the founders of the Group, can be said to be the typical representative of this group.
34 years ago, Xu's father and son, from an ordinary peasant family in Xiaoshan, founded a family workshop for the production of liquid soap, relying on borrowed 2,000 yuan, a large cylinder and a bicycle.
Today's Chuanhua Group, has grown to employ nearly 13,000 people of modern group enterprises, business layout of the four major industries of Chuanhua Chemical, Xin'an Chemical, Chuanhua Logistics, Chuanhua Science and Technology City, 2019 sales revenue reached 92.6 billion yuan.
walked into Chuanhua Group's new smart manufacturing plant at dajiangdong's production base, the most eye-catching in the office building is the data control center's highly technically powerful super-large data monitoring display.
it, you can see the entire plant on raw material supply, production, warehousing, energy consumption and other data.
"all the data is gathered here, like a brain.
we can monitor the current production situation in real time, and trace it back if there is a problem with a batch.
through the accumulation of these data, precipitation, but also to assist us to upgrade the process.
," said Qin Jinyang, vice-minister of the integrated management department of the Dajiang East Base of Chuanhua Chemical.
it is understood that the entire system development began in 2017, some systems are still in use side development, it is expected that in April and May 2021, the entire system data can be fully run and applied to product development.
in the plant area, everywhere is a large and small, different weight, dense row of various pipes, the air can not smell the general chemical plant unique to that smell.
"70 percent of our raw material is piped, and workers only need to order a little operating system in front of the computer, and the pipes are automatically rationed and delivered," he said.
," Qin said.
Zhou Jiahai, president of Chuanhua Chemical, divided the business development line of Chuanhua Chemical into four nodes: before 1990, Chuanhua Chemical was just a small workshop selling along the street; After 1990, the formation of scale into the industrialization stage, began to serve printing and dyeing plant; After listing in 2004, it expanded rapidly and moved towards the governance mode of modern enterprises. The acquisition of a 100% stake in Toner Chemical in 2016 is a step towards globalization.
34 years, chemical industry is still developing as the core business of Chuanhua Group.
In The view of Mr. Weeks, the reason why Chuanhua Chemical is able to maintain its leading edge, in addition to continuous technical input, management input, the most important thing is that the Group has high requirements for itself, and maintain the ability to self-evolve.
15 years ago, when safety and environmental protection were not as tightly controlled as they are now, Xu Guan ju advocated a strong investment in environmental protection.
he said at the time, "It's better to shut yourself down than to be blown up by the government."
" results because of early investment, now has an advantage over others.
, the passing chemistry used to be more of a imitation and follow-up.
", for example, a foreign company made a new product, we immediately dissected it, and then make a similar product, can also win the market.
" Zhou Jiahai is not shy about this.
but this way has not won the war now, let alone the future.
" technically, we've changed from running to running.
run and you'll find a problem: you don't have to imitate, there's no one in front of you.
so this time we have to follow the imitation technology, further to innovative, incentive-oriented, purchase and sale-related technology development, and this investment is also increasing.
," Zhou Jiahai said.
, the only way to hold the position is to attack, and the only point of attack is to be able to continue to provide customers with services and better products.
40% of the products are customized, each customer's demand for products is different, in other words, the product formulation and technology put forward higher requirements.
"In the past, we mainly sold products, now we sell solutions.
such as a piece of clothing to make need to go through multiple processes, there are hundreds of chemicals applied, so you sell it a product or a whole product?" Zhou Jiahai said, in fact, become engineers and sales staff to serve each other.
technology is also reflected in how to make customers sustainable.
Zhou Jiahai, the introduction of low-temperature pre-treatment process, can make the industry's printing and dyeing plant steam use dropped significantly.
to seize overseas markets is also a choice for the spread of chemical chemistry to open up territory.
"We currently have overseas offices in Pakistan, India, Vietnam, Bangladesh, Indonesia and other places, the biggest principle is close to customers."
," Zhou jiahai said.
transformation of logistics in the strategic direction reached within the Chuanhua Group, chemistry belongs to the "strong attack", and logistics has become the "main attack".
8.2 kilometers from Dajiang East Base and a 15-minute drive to Hangzhou Chuanhua Road Port.
the entire campus is divided into a number of functional areas, including capacity center, storage and distribution center, energy supply center, cold chain center, after-car service, driver's home and so on.
the first phase of 364 acres of park has matured operation.
, Chuanhua logistics into more than 100 cities across the country, has been operating 64 highway ports, there are 12 under construction.
the traditional manufacturing enterprises starting from the chemical industry to do logistics, inevitably give the outside a cross-border feeling, but the transmission into the logistics industry, is indeed closely related to their own business.
"Why develop logistics?" In fact, it is also because of the demand of the manufacturing industry.
as a Zhejiang enterprise, the very obvious feature is two heads outside: the market is outside, raw materials are outside.
, assistant to the president of the Chuanhua Group, said that in the process, the transmission has generated a large number of logistics needs, so at one point set up a fleet of hundreds of people for business transport.
To 1997, Chuanhua started from the transformation of the operating system, the "Transmission Fleet" was reconstituted as "Hangzhou Chuanhua Storage and Transportation Co., Ltd.", began to engage in first-party logistics business, which is the first exploration in the field of logistics.
as for the highway port, according to Yao Wei, president of the Missionary Intelligence Association, it is actually "at the right time, in the right place."
told The Chinese Entrepreneur, "At that time, the trucks that pulled the goods couldn't find the goods to transport and parked on the side of the road, on the other hand, the cargo owners couldn't find the right car to deliver."
The government wants to solve this problem, the chairman is more socially responsible, he built a place to gather those big cars, small logistics enterprises also introduced, and then gradually formed a person, car, goods gathering integration platform.
not only dirty mess phenomenon is gone, but also can make money, become a good business.
", but from running your own fleet to running a highway port, the difficulty is two magnitudes.
in order to introduce logistics enterprises, the implementation of the full marketing model, Hangzhou Port employees each holding brochures to the enterprise said, "You put the goods here to me."
many enterprises put goods in the highway port, the port repair warehouse, the driver came, logistics information asymmetry and lack of trust to solve the problem, the entire commercial path will run through.
if only from the appearance, the entire highway port is a logistics trading market.
in recent years, online and offline digital convergence has become the biggest change.
" logistics ecology there is a word called car cargo matching, these two years line off cargo matching has been less and less. Fang Ligang, director of the Zhejiang Regional Office of
," told China Entrepreneurs that in less than a year or two since the deal was completed on the online platform Land Express, traffic has almost shifted online.
Official information, Land Express is an integrated logistics basic service platform for cargo-owner enterprises, which is based on the layout of the national highway port network, using the network-wide resources, to provide freight distribution, transportation management, path visibability, freight payment, bill settlement and other all-link logistics and value-added services for cargo owner enterprises.
Said that Land Express began in January last year, and by October this year, traffic had exceeded 5 billion yuan, a compound growth rate of more than 45%.
" based on such big data will accumulate a good online capacity pool, probably next year can be built, and offline capacity pool is already fully available.
" is worth noting that, although the road port is doing road logistics, in fact, there is no car of its own offline.
if you count the number of logistics companies and related drivers on the platform, millions do.
example, our Suzhou port can get in and out of tens of thousands of cars a day.
" for the logistics of this plate, the transmission of its name "Zhilian" has its own meaning.
Yao Explained: Chuanhua Zhilian is an intelligent logistics platform serving the industrial side, providing intelligent highway port services, network freight platform services, warehouse distribution logistics business and payment financial services for cargo owners and logistics enterprises.
" this thing can only be done, others really can not do.
"he further elaborated: the strongest transmission is currently offline, that is, the highway port.
a lot of cars and logistics enterprises gathered in the port, is a "transport" market.
at the same time it is networked, is a national offline capacity network.
" future capacity network can not be light online.
we're building an online platform based on Internet technology to integrate the capabilities online and offline, and that's O2O.
, " Yao said, the highway port also has a warehouse, cangd and transport combined, but also a national network.
" logistics is? Is warehousing, transportation and distribution.
through platform integration, our warehousing, transportation, distribution capabilities are all available.
then one of the focuses of my service is manufacturing companies that can do what they need for warehousing, transportation and distribution.
" Yao Wei believes that after the pure Internet more and more difficult, must have a large physical platform offline.
can you do after you do a good job of shipping and matching manufacturing enterprises?" Small and medium-sized enterprises are difficult to finance, and banks feel risky.
But if his warehouse distribution is all I do, the goods are here, based on his goods and data, you can carry out accurate customer portraits, the formation of the enterprise's credit evaluation system, and then to its distributors and manufacturing enterprises financing, so we have supply chain finance.
part of their own money, they can also pull banks over and help manufacturing companies solve their problems.
" but transmission has its own difficulties.
at the 14th Five-Year Plan Entrepreneurs Symposium held in Zhejiang Province on November 13th, Xu Guan ju said that manufacturing enterprises lack the logistics services that can provide end-to-end integration like express delivery, and lack platform support.
has been working in this direction for more than 20 years, but the power of a business is always limited.
in view of the logistics infrastructure has both public attributes and market requirements, he suggested: strengthen the province's overall logistics planning, layout and construction of shared logistics center, for the industry, regional services.
" is now low logistics efficiency, high enterprise costs, it is more in need of to B side of the logistics platform support.
"the inherent needs of transformation" the original manufacturing enterprises every day in the wall to do things, lack of synergy.
now we're going to do the platform thing, and we're going to do it online, which is still a big shock to us.
," Zhou said in an interview with China Entrepreneur that as an old-time company, Chuanhua "cannot be traditional and needs to change".
years, Chuanhua Group has been comprehensively promoting digital and platform transformation.
Zhou Sheng theology, digital transformation means that business models will become more open, objectively requiring people and organizational mechanisms to be updated iteratively, "and how to balance short-, medium- and long-term goals, need to tolerate failure, encourage innovation atmosphere."
" Zhou Jiahai revealed that in recent years, the proportion of research and development staff of chemical transmission technology is rising, the number of sales staff is declining.
he said that the annual compound growth rate of investment in chemical technology is more than 20%, at the same time with Chinese and foreign research institutions to carry out joint development, including Zhejiang University, Stanford, the United States and other well-known institutions.
's the model of cooperation?" Most of it is our money, throwing out a lot of projects, like a list, and then a professor says he's good at it, and our engineers work with him to develop it.
" Zhou Jiahai said, another way is to set up a joint laboratory with customers, "we move the laboratory directly to the customer's factory, technical staff with them face-to-face, ready to meet the needs."
" thirst for talent is becoming a new topic in the new stage of the Chuanhua Group. <br/