Stores mixed into the miscellaneous wallpapers small business sub-rules sales

China Paint network
: I believe that many consumers have a more unified understanding of the store, that is, the store is generally selling a brand of products. However, some small businesses in order to make a profit to hide this important information, misleading consumers. Even this approach has become the industry's underlying rule.
The court heard that in March last year, Zhang Dong of Lingling, at a decoration group purchase meeting organized by his district, selected two wallpapers of Yulong Decorative Materials Sales Co., Ltd. (hereinafter referred to as "Yulong Company") in Lingling District, and immediately delivered a deposit. Zhang Dong said that Yulong company to participate in the group purchase activities of oral and material publicity, are said to be selling Yulong brand wallpaper.
June of the same year, Zhang Dong and the company's sales staff signed the "Yulong Wallpaper Sales Schedule", which contains the model/sample name of one of the wallpapers is "Venus CA-73237" ... After that, Yulong will be Zhang Dong purchased wallpapers, glue and film door-to-door, Zhang Dong signed the receipt.
However, after the installation, return the remaining wallpapers, Zhang Dong found that the "Venus CA-73237" wallpapers he purchased were not "Yulong" brand wallpapers, but "Alyssa" brand.
Zhang Dong believes that Yulong company on the Internet self-proclaimed "Yulong wallpaper store", let him mistakenly think that the product purchased is Yulong brand, so he refused to pay the wallpaper balance. Because the two sides have failed to negotiate many times, Zhang Dongsui sued to the Lingling District People's Court, asking for a judgment Yulong company for false sales, to apologize for its compensation and compensation.
court of first instance found that Zhang Dong and Yulong signed the "Yulong Wallpaper Sales Booking Form" and delivery order is the true meaning of the parties, its buying and selling relationship is established and effective in accordance with the law. In the performance of the contract, the merchant did not commit fraud, and then rejected Zhang Dong's claim. Zhang Dong appealed.
City, the second instance of the Three Chinese Academy of Sciences, the current law does not prohibit stores to sell other brand goods, Zhang Dong to Yulong decorative materials company in the network self-proclaimed "Yulong wallpaper stores" as the reason, think that Yulong decorative materials company can only sell Yulong wallpaper claims can not be established.
Sales wallpapers, tiles, wooden floors, bathroom ware and other building materials of small and medium-sized brands in the city, most of them have a shop to sell more than one brand phenomenon, and sales sliding doors, cabinets of merchants, most of the factory direct sales, this kind of situation is less. For special stores to tie up other miscellaneous brand products, many small businesses do so for the reason that the goods are more complete, giving consumers more choice, can increase turnover.
, however, for some well-known brands, the products sold in the store are very "exclusive". These well-known brands into the Red Star Mei Kailong, Juxinmei and other large stores, will not tie up other goods, "although tying other products will increase operating profits, but also reduce the brand image, not conducive to the development of the brand, but also reduce the trust of consumers." "This is the business philosophy of some brand stores.
although it is not illegal for stores to sell other brands of products, the sense of trust in the brand in the minds of consumers is undoubtedly greatly diminished. To advertise a store and mislead consumers is in fact very damaging to the brand image. Consumers should pay attention to product information when buying, enterprises should also do a good job of brand standardization management, to protect brand image.