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Simon Bentley, a consultant at LMC International, a British consultancy, said on Wednesday that stevia, a natural sweetener, was expected to win the trust of consumers, but production was still small.
belongs to the chrysanthemum family, originating in Paraguay and Brazil in South America, where the native population has been using stevia as a sweet herb for winemaking.
is the world's leading producer of stevia, with Brazil, Paraguay and India producing relatively little.
bentley told the F.O. Licht World Sugar Conference that the biggest obstacle to stevia is consumer awareness.
coca-cola (CCE. N: Quotes), PepsiCo (PBG. Companies such as N: Quotes) and Cargies have started buying stevia, but it is still largely unsavoury.
test is how consumers will accept it, " says Mr Bentley, a consumer.
," he later told Reuters, with a refining capacity of just a few thousand tons a year.
, China's small farms are the main supplier of stevia, while refining is often elsewhere, " he says.
, stevia is low in calories and is suitable for diabetics because it does not cause high blood sugar.
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