Sterol and sterol giants join forces to promote cholesterol-lowering products

Danon,
Six companies, Raisio
, Unilever, Cargies, BASF and
Arboris
, have formed an organization to promote cholesterol-lowering phytosteroids and sterol science, raising public awareness of the multi-billion euro category worldwide through media and policy focus.The International Phytosteroids and Sterols Association (
IPSA
) says on its website: "
"
Our goal is to educate the public and ensure that consumers are aware of this very important choice we offer them.
"
website lists a wide range of sterols and sterols on snack shelves around the world.PUBLIC Manager
Konstantinos Maragkakis
told us that the group seeks to highlight the role of steroids and sterol foods in reducing heart health problems and to convey these messages in ongoing discussions on diet and lifestyle organized by institutions such as WHO and the European Union.about the Brussels-based association, Mr.
said
"One of our goals is to be more involved in the core of important regulatory decisions." Plant sterols and sterols can significantly reduce the risk of cardiovascular disease, and we need to make sure that this message is delivered.
”On Monday, he noted that
group
"not a closed
"
open to new members around the world.prospects for plant sterols and sterolsIn the European Union, the United States and parts of the world including Asia and South America, plant sterols and sterols have regulatory support for regulating and lowering cholesterol health claims. But the category has stagnated in some mature markets, so it tries to leapfrog a typical group of older people with heart problems.IPSSA
founding memberISPPA
website emphasizes the positive impact of phytosterols and sterols on human health and reducing public health costs. In both developed and developing countries, the rise in chronic diseases such as obesity and diabetes has led to significant increases in medical costs as a result of people's eating habits and sedentary habits.website says that
"
is easy to incorporate functional foods with phytosterols or sterols into its diet, and we believe it can even promote progressive changes in other healthy lifestyles. However, public awareness of phytosterols and sterols and their contribution to healthy living remains limited.
”Approved claimIn the European Union, products must provide
1.5 to 2.4
grams of phytosterols or phytosterols per day to use the health claim that the risk of coronary heart disease is reduced by lowering cholesterol.In the United States, the recommended consumption reference amount (
RACC
) per meal in a product must not be less than
0.5
g
to achieve a total daily intake of
2g
phytosterols or phytosterols to use a health statement that reduces the risk of disease.


phytosterols or phytosterols required daily can be obtained from
1-4
servings of food or food supplements.About the International Phytosterols and Sterols Association (
IPSA
) "
Leading international companies work together to educate the public about the benefits of integrating phytosterols and phytosterols in their daily diets and to develop healthy diet and lifestyle choices to reduce blood cholesterol. Therefore, we believe that we have a positive impact on people's risk of coronary heart disease and a healthy life.
”WHO estimates that
30%
or more people have raised their cholesterol levels.Euromonior International estimates that the global market value of cholesterol-lowering products, mainly
phytosterols and sterols,
was approximately
2.45
billion euros in 2013, with Unilever's active protein brand and
Benecol
products from
Raisio
leading the way. Other major brands include Danacol, a
of Danacol
yogurt drinks. Smear sauce is the main form, and other applications include milk, biscuits, bread and yogurt.