Standardization strategy of pig industry development

Introduction: strategy is the direction, which determines the success or failure of an enterprise What is enterprise strategy? The "classic" enterprise strategy is divided into three levels: business strategy, which is exactly what to choose as the main business of the company; competitive strategy, which is to use what competitive means to defeat competitors; functional strategy, in order to defeat competitors to achieve my goal, how to do the company's finance, human resources, business processes and corporate governance There are many kinds and varieties of strategies, different enterprises will have different strategies, which shows that strategies have personality and periodicity Standardization strategy mainly refers to the strategy to win the competition by promoting standards, improving enterprise management level, product quality and other aspects It is a kind of competition strategy and also a kind of functional strategy with long-term nature What are its advantages or functions? The 16th National Congress of the Communist Party of China proposed "to promote the optimization and upgrading of industrial structure, to form an industrial pattern with high-tech industry as the guide, basic industry and manufacturing industry as the support, and comprehensive development of service industry; to take the road of new industrialization, vigorously implement the strategy of rejuvenating the country through science and education and the war of sustainable development"; To develop high and new technology industry, transform traditional industry with high and new technology and advanced applicable technology, and vigorously revitalize equipment manufacturing industry, we must rely on scientific and technological progress, accelerate the transformation of scientific and technological achievements into real productivity, and standardization has become an indispensable bridge and link in the transformation of scientific and technological achievements into productivity; we should take a new industrialization road, adhere to the information driven industrialization, and promote industrialization with industrialization Standardization must be supported in the process of informatization Enterprise standardization is an important part of standardization work and an important component and technical basis of enterprise management modernization It is embodied in ten aspects 1、 Enterprise standardization is an important part of enterprise production, operation and management; secondly, standardization is the necessary condition for organizing modern socialized mass production; thirdly, standardization is the premise for realizing specialized production; fourthly, standardization helps to speed up the research and development of new products and shorten the production cycle; fifthly, standardization can make enterprises save raw materials and energy; sixthly, standardization is 7 Standardization is the foundation of realizing management science and modernization; 8 Enterprise standardization is an important way to continuously improve enterprise technology level; 9 Enterprise standardization is an important measure to ensure production safety, maintain occupational health and strengthen environmental management; 10 Standardization is conducive to promoting the establishment and improvement of information system and making full use of it Information technology, to promote the use of high-tech enterprises to achieve technological progress There is no doubt about the status and role of enterprise standardization, so what is the scene of pig enterprises in the process of standardization? The first is strong government support Premier Wen Jiabao pointed out that "the establishment and promotion of agricultural standard system through demonstration is a basic work for strategic adjustment of agricultural structure, which is directly related to the realization of marketization, industrialization, intensification and modernization of agriculture, and of great significance "Governments in Beijing and all over the country have also actively promoted agricultural standardization and made gratifying achievements Beijing standardization base construction has been a practical task of the municipal government for three consecutive years In 2004, the municipal government again listed 120 new agricultural standardization production bases as one of the practical tasks The implementation of standardization in pig enterprises is uneven, but pig enterprises all over the country have realized the great role of standardization in enterprises and actively participated in the tide of standardization construction About 50% of Beijing's pig enterprises have carried out the construction of "agricultural enterprise standardized production demonstration base" Since 2002, four pig farms of Beijing Huadu pig breeding company have been included in Beijing agricultural standardization production demonstration base, and won the title of "advanced agricultural standardization unit" in 2003 At present, the company has fully established an enterprise standard system which is mainly based on production technology standards, including management standards and working standards, and is suitable for the production and management needs of the "demonstration base", forming a standard system document with strong guiding role, strong operability, strong internal measures, management system and relevant responsibility system in place According to the standardization framework of breeding industry from variety standardization to feed standardization to feed standardization to veterinary health standardization to environment and equipment standardization to product standardization, the whole process of pig production has been standardized, and all pig products have reached high standards In order to ensure the quality of Huadu's excellent pig breeding, maintain the brand image of Huadu's pig breeding, promote the efficiency of enterprises and increase the income of employees To protect the role of escort In recent years, we have carried out the standardization work step by step in depth and in detail, and we have a lot of understanding and feelings about standardization First of all, enterprise standard is a kind of system in enterprises, which determines the lifeblood of enterprises According to the construction requirements of Beijing aquaculture standard system, the standard system contains comprehensive and complete contents There are three direct effects of implementing standards on pig Enterprises: one is the basis of production, the other is the basis of management Through the establishment of enterprise standard system, the environment, variety, feed, feeding, disease prevention and control, veterinary drug use, harmless treatment and other links in the pig production process are effectively controlled, which is a strong guarantee for the product quality of the enterprise, and makes the enterprise work more standardized, scientific, procedural, and many excellent management ideas and principles in the standardization work For entrepreneurs, it's a treasure For example, the system idea emphasizes the overall concept of enterprise producers and operators in the actual management, so that they pay more attention to the coordination of various departments and parts in the business strategy, strategy decision and daily affairs processing, which is conducive to forming a unity, unity and efficient team spirit, which is also a more important strategic principle in the business war 2、 It is the basis of brand management Pork is a kind of mass consumer goods With the improvement of people's awareness of the market and consumption level, people pay more attention to the quality of goods and the favor of brand goods In order to survive, pig enterprises should establish their own core competitiveness, of which the core products are the key Through the improvement of the recognition of core products in the market, brand products will be gradually formed and brands will be established At the same time, we know that brand management is a long-term and arduous work, which must be constantly grasped Huadu pig breeding Co., Ltd is determined to carry out brand management while maintaining a sense of crisis All matters related to brand marketing and marketing planning are managed by a unified department and professional personnel to ensure the credibility of the brand and the long-term sustainable development of the enterprise And all these works are refined through the formulation of relevant standards in the form of systems Since brand is based on products, product quality depends on the implementation of standards, and brand management also depends on the implementation of standards, so enterprise standardization is the God of brand image protection Third, it is the basis of forming a scientific corporate culture that meets the needs of the enterprise itself The implementation of standards can form a scientific, rigorous and standardized work style, a sincere way of being human, a realistic and pragmatic way of doing things, and then form a unique corporate culture and enhance the core competitiveness of enterprises Moreover, standards are everywhere With the enhancement of people's consumption concept, people pay more and more attention to standards Products without standards will be eliminated by the market Standards are the basis of market-based, survival and development The standardization work of pig enterprises should be done well 1 Follow up consciousness Everyone is talking about standards and wants to achieve standardization as soon as possible, but the most critical and difficult problem is consciousness follow-up Just like many enterprises carry out quality certification work, leaders are required to be familiar with a series of standardization issues and give support, and all staff participation, all staff training and all staff management are required It is very difficult to achieve full interaction, which requires training to solve the problem First of all, there should be professional personnel who are proficient in standardization work Through professional training, the professional personnel should be responsible for carrying out targeted training for different personnel according to the work tenet of standardization, which should be carried out in different levels and multiple times, so as to achieve actual results 2 Capital investment The implementation of the standard requires corresponding equipment and facilities that meet the standard, which is an important part of the construction of the standard system In order to ensure the safe production of pigs, it is necessary to have pig feeding equipment that meets the standard In order to carry out the harmless treatment of feces and urine, it is necessary to have corresponding sewage treatment facilities, and the higher the standard requirements, the higher the technical requirements of the facilities, so it will be added Big money investment This year, Huadu will build a new 6-scale original pig farm with equipment investment of 1.6 million yuan, because the company knows that it wants to build a high standard pig farm, which is one of the preconditions and basic work 3 Implementation in place Strategy and execution are inseparable A good strategy that is not implemented in place also has no effect, and may lead to failure Therefore, the implementation in place and the emphasis on the implementation force are the preconditions for the implementation of the standardization work To carry out the standardization work in place, we must follow the principle of overall arrangement, simplicity and practicality, and closely combine the system standard with the actual production management, instead of two skins It is necessary to use PDCA circulation method to correct and perfect the enterprise itself, and to realize the new breakthrough and development of the enterprise With the acceleration of global economic integration and the prevalence of trade protectionism, standards are increasingly becoming the basis for Chinese enterprises to break trade barriers and enter the markets of developed countries Chinese enterprises need to respond quickly, refine and attack quickly If the standardization strategy is the flower of late spring for pig enterprises, then what reason can we not let the flower bloom more brightly? ISO9000 and ISO14000 system certification as quality and environmental standards are being widely implemented throughout the country SA8000 (the international standard of corporate social responsibility formulated by the United States) and the "global agreement" proposed by UN Secretary General Anand (the agreement calls on companies to abide by nine basic standards of human rights, labor standards and environment) have also been promoted on a global scale After China's accession to the WTO, Chinese enterprises, especially labor-intensive enterprises (including pig industry), must integrate into this economic system as soon as possible, improve themselves constantly through the implementation of standards, generally narrow the gap with developed countries, and participate in strong competition Due to the non-compliance with the standards, many fruit farmers are unable to fulfill their orders, resulting in fatal losses, leaving a painful lesson; due to the non-compliance with the standards, many industrial products are blocked outside the international market; due to the non-compliance, pig products cannot go out in large quantities A series of failures will result in the loss of competitiveness, opportunities for cooperation, and driving force for development It's a chance We won't lose it Let's fight a vigorous standard promotion war.