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Reporter Li Jieming
Recently, Spanish Olive Oil officially launched the "OLIVE OILS FROM SPAIN ARE THE NEW FASHION" global promotion activity
With the theme of "Spanish Olive Oil Your New Fashion", this promotion campaign advocates healthy eating, leads a delicious and healthy shared lifestyle, and disseminates the health benefits and wide application
Olive oil is a sustainable product that helps increase biodiversity and is an environmentally friendly product
Theresa Perez, General Manager of the Spanish Olive Oil Industry Association, video link
At the scene of the promotion event, Ms.
Hu Yuanjun, a well-known Chinese culinary expert and food writer, explained the production of Chinese food on the spot
The promotion event also invited Hu Yuanjun, a well-known Chinese culinary expert and food writer, to make garlic shrimp and broccoli stir-fried squid for the guests, showing the Chinese food diet art with Spanish olive oil as the core of cooking, fully demonstrating the wide application
2022, as the opening year of the second phase of the Spanish Olive Oil Global Promotion Campaign, will also be promoted one after another, and a comprehensive public relations and advertising plan will be formulated, including offline promotion activities, the establishment of brand promotion ambassadors, chef cooperation, recipe videos, new media promotion, talent promotion cooperation, etc
The guests present prepared Chinese meals
Since 2010, the Mediterranean diet has been inscribed on UNESCO's List of intangible cultural heritage of humanity, and olive oil, as one of the representatives of Mediterranean food culture, is recognized as the healthiest cooking oil
Olive oil from Spain has always been known worldwide for its high quality and has been favored
With the official opening of the "Spanish Olive Oil Your New Fashion" campaign in 2022, Spanish olive oil will continue to step up its pace in the Chinese market to create a healthy and stylish Spanish lifestyle
Responsible Editor: Huang Xin Review: Wang Jinchen