Soylent has made a strong foray into the mainstream snack market

Soylent Squared, the global food star brand, has announced its official entry into the mainstream snack market with its new product, Soylent Squared, a 100-calorie snack bar.
source Pixabay Soylent calls it a "mini meal" with 25g of each snack bar, 5g of plant protein, 26 vitamins and minerals, 9 amino acids, plus omega -3, omega-6 unsaturated fatty acids and intestinal probiotics, with chocolate brownies, salted caramel, citrus flavors, are currently only available online, priced at $30 per box of 30 small packets.
" one or two Squares can be used as snacks, and 3 to 4 pieces can replace a meal.
," said Bryan Crowley, Chief Executive Officer of Soylent.
Soylent's core product is meal powder and meal drinks, attracting busy but healthy eating consumers.
But the new Square snack bar isn't aimed at consumers who use Soylent as a major daily energy source, but rather wants to appeal to a broader consumer group that is more interested in mainstream snacks and wants to meet their needs anytime, anywhere, convenient and healthy.
, crowley says, a small snack bar is easier to sell to the average consumer than a meal, and our goal is not just to focus on the core consumer.
the product is designed to fill the "food voids" that people often choose not to eat or to choose less healthy foods, such as burgers and pastry desserts.
Crowley points out that people face "food white spaces" eight to 10 times a week, which is exactly what Squared's snack bars are trying to capture.
, which is known for its food and beverage products, has said it is interested in entering the mainstream snack market this year.
January, Soylent also launched Bridge, a ready-to-drink meal drink, to fill the hunger problem between meals.
, according to Datasential, a large number of consumers choose four to five snacks instead of three meals a day.
Research and Markets estimates that the global market value of snacks will reach $89 billion in 2018, with a compound annual growth rate of 6.83 percent from 2017 to 2021.
so, from the overall market point of view, Soylent Squared is entering a competitive and increasingly saturated snack market, as far as its success this time is concerned.
Like Impossible Foods and Beyond Meat, Soylent has developed plant-based protein products and is proud to announce the application of genetically modified plant proteins to its products, which Soylent sees as a sustainable option that could lose many consumers who oppose GM foods.
Also, Squared isn't Soylent's first snack, launching a 250-calorie, algae-added snack in August 2016, but many consumers have developed discomfort after eating it, and the company recalled all of its products after a spate of complaints.
then, consumers complained of nausea, vomiting, diarrhea and other symptoms after eating their meal powder, and their signature meal powder was banned in North America and had to be re-formulated.
year, Soylent was banned from sale in Canada, and the Canadian Food Inspection Agency said the product did not meet its dietary substitution standards.
is trying to return to the Canadian market.
Soylent currently sells only three sweet protein bars, Crowley told the media that the company is working to improve the product and plans to develop a savoury snack.
Crowley believes that while there is a wide variety of protein bars, a savoury non-meat protein bar will stand out from the competition and be popular with consumers.
even so, Soylent faces stiff competition, from Epic's meat snacks to Kind's snack bars, and consumers have too many great snacks to choose from.
if Soylent's snack bar doesn't stand out from the crowd, it will struggle to break into the mainstream snack market.