Soy sauce wine scenery alone good fruit wine strong rise High-end beer sales soared

Our reporter Zhang Yu

On September 10, the China Liquor Circulation Association released the 13th Huazun Cup Research Report on the Top 200 Chinese Liquor Brands in Beijing

"This year is the first year of the implementation of the 14th Five-Year Plan, and China is moving from the era of quantity to the era of quality

The top three Chinese liquors change hands again

The growth rate of non-sauce-flavored brands slowed down

Many years ago, there was a saying "Mao Wujian" in the liquor industry, referring to Maotai, Wuliangye and Jiannanchun

This year, the sauce-flavored wine market has continued to be hot, which has also triggered a new situation in China's sauce-flavored wine market: some small wineries have grown savagely, and some large wineries have misused the sauce-flavored wine series

In addition to the five famous sauces, the organizing committee also proposed the selection criteria for the eight quasi-name sauces, that is, the wine companies themselves have a certain scale, the brand value exceeds 7 billion yuan, and they have entered the sauce in four aspects: production capacity, output, quality and popularity.

Among the four main flavors of Chinese liquor: thick, sauce, clear and bianzhong, in addition to the popularity of Maotai-flavor liquor, Luzhou-flavor, Qingxiang, and Jian-flavor liquor do not share the same fate as jiangjiu, but show Certain downturn

"In addition to Maotai-flavored liquor and some top brands, there are also many other domestic-flavored liquors whose brand value growth has slowed or declined.

Wine potential to be activated

Fruit wine may become a trend

This year's research report shows that the total value of wine brands in 2021 is only 129.

Specifically, Changyu and COFCO, which have occupied the top two wine brand value lists for consecutive years, the brand value of Changyu dropped from 36.

The potential of wine has yet to be activated, but fruit wine has ushered in an explosive period

The "Mei Jian" green plum wine launched by Jiang Xiaobai has experienced rapid sales growth.

　　The purchasing power of young consumer groups is indeed very strong, which makes the industry speculate whether fruit wine will become the next outlet after sauce wine? Mr.

China's top five beer are now dark horses

Sub-high-end, cost-effective products have great potential

　　In the ranking of beer brand value, China Resources Beer ranks first with 256.

　　According to the evaluation by the Huazun Cup Organizing Committee, Chongqing Beer has become the fifth largest beer enterprise in China with a brand value of 51.

　　Among the 16 beer companies infused, Wusu Beer is particularly notable

　　"Nowadays, what supports the development of the wine industry is that consumers with increasingly wealthy families have stronger spending power

　　"China Food News" (September 13, 2021 04 edition)

(Editor-in-charge: Gu Yufei)