"7+1" High-tech Feed Enterprise Consortium Southwest High-level Forum

Introduction: communication, resource integration, innovation, operation and success "7 + 1" high tech feed enterprise consortium southwest high level forum held in Chengdu Today, the development of feed industry requires leading enterprises and scientific and technological elites in the industry to jointly discuss the law of feed economic development and the problems faced by feed enterprises, to think about the strategy and tactics for the development of feed industry, to study how to strengthen the research, development and application of high-tech feed, and to improve the quality and safety level of feed products, so as to promote the horizontal combination of feed industry and coordinate the production and learning of feed industry Research, transportation, marketing and management Therefore, the "7 + 1" high tech feed enterprise consortium 2005 southwest high level forum, sponsored by China feed Economic Professional Committee and feed Research Institute of Chinese Academy of Agricultural Sciences, organized by Sichuan Animal Science Company and Animal Nutrition Research Institute of Sichuan Academy of Animal Sciences, was held in Wangjiang Hotel, Chengdu on June 13, 2005 The forum has a great impact on the high-tech development trend and feed enterprises in China feed industry Modern operation and management, improvement of scientific and technological innovation and marketing ability, reduction of enterprise cost, and promotion of healthy development of the industry were discussed Kuang Shengyao, assistant president of Sichuan Academy of Animal Sciences and chairman of Sichuan Academy of Animal Sciences, Jin Weidong, chairman of Beijing Hefeng group, Cai Huiyi, director of feed Research Institute of Chinese Academy of Agricultural Sciences and director of China feed economic professional committee, presided over the meeting Chen Wenguang, vice governor of Sichuan Provincial People's government, Qu Kunning, director of Sichuan Animal Husbandry and Food Bureau, Wan Zhaojun, Sichuan Academy of animal husbandry, and other leaders attended the meeting to congratulate them, and delivered important speeches More than 210 large and medium-sized feed enterprises from across the country, such as Dabei agriculture, Beijing resources, Beijing Dejia animal husbandry technology Co., Ltd., Beijing Hefeng, Beijing Weijia, Jiuzhou Dadi, challenger, Beijing 868 278 presidents, chairmen, general managers and technical directors of Zhengda, hope, Tongwei, Sanwang, superstar, Zhengbang, Ruifeng and Shenlong attended the meeting At the meeting, Wan Zhaojun, President of Sichuan Academy of animal husbandry, delivered a welcome speech Congratulations on the success of "7 + 1" high tech feed enterprise consortium 2005 southwest high level forum! A warm welcome was extended to all the experts and guests who attended the forum Then Qu Kunning, director of Sichuan Animal Husbandry and Food Bureau, delivered a speech and delivered an important speech on behalf of Chen Wenguang, vice governor of Sichuan Provincial People's government He introduced the development of Sichuan animal husbandry to all the experts and guests participating in the forum, and explored an effective mode of combination of scientific research and production for the "7 + 1" high-tech feed enterprise consortium with science and technology as the link through complementary advantages and resource sharing, It has built a broad platform for scientific and Technological Development and achievement transformation, fully affirmed the idea of finding a new way to accelerate development and new ideas for high-tech feed enterprises, and hoped that the "7 + 1" high-tech feed enterprise consortium will continue to grow and develop and make greater contributions to the development of feed industry Dr Mei? Chairman of Singapore Zhongsheng Guomai Management Consulting Co., Ltd and researcher of the Institute of behavioral science, Chinese Academy of management brought us a wonderful report on the development strategy trend and corporate culture change of Chinese feed enterprises Starting from the reflection of Chinese enterprise management and the strategic transformation of Chinese feed enterprises, the report discusses the development strategic trend of Chinese feed enterprises: A value chain management trend, the future competition is not between single enterprises, but between value chains; B concentration management trend, the future competition is not between single enterprises, C The trend of strategic alliance, the future competition is not between single enterprise and enterprise, but between strategic alliance and strategic alliance In order to complete such transformation, feed enterprises must talk about the implementation system of strategic operation It consists of the following four steps The first step: target plan formulation (action without plan is blind) to determine the overall target; target level by level decomposition (timing, quantification, departmentalization and assessment); key action measures; important resource requirements; possible problem prediction; Financial budget formulation The second step: define the key responsibilities of each department (everyone has the responsibility and the right to benefit) define the key responsibilities of each department; define the key post responsibilities of the Department; define the key performance indicators (Financial KPI indicators and process indicators); develop the job description; The third step: performance tracking and improvement (employees will not do what you want, but only do what you check), fact data collection (management by layers), filling in various statements, regular business review (time, written, meeting); The fourth step of action improvement plan: performance evaluation and assessment (only good people can get good results) monthly process assessment; annual result assessment; performance incentive linkage (salary, promotion, training, elimination); performance appraisal interview; Performance improvement: actions without plans are blind; plans without actions are ineffective; everyone has the responsibility and the right to benefit; employees will not do what you want, but only do what you check; only good people will have good results; check instead of instructions; report instead of asking for instructions     Then Dr Mei? Focused on the important role of corporate culture in the development of an enterprise, and through the analysis of corporate culture of successful enterprises such as Dalian Wanda Group, Haier Group, Lenovo Group, etc., discussed in detail the functions of corporate culture, the essence of corporate culture, the essence of corporate culture, the three-level positioning of corporate culture, the key points in the process of corporate culture change, and corporate culture Implementation Under the chairmanship of chairman Jin Weidong and Dr Jin Lizhi of Hefeng group, Kuang Shengyao, chairman of Sichuan Animal Science company, Liu Junyi, President of Beijing resources group, Qi Yongsheng, general manager of Beijing 868, Ma Honggang, President of Kyushu Dadi group, Xu Junbao, chairman of Beijing challenge group, Liao Feng, president of Beijing Weijia group, and the representatives attending the meeting discussed the modern operation and management of feed enterprises and how to improve them Scientific and technological innovation and marketing capabilities, a new face-to-face exchange During the meeting, the representatives spoke enthusiastically In the afternoon, Dr Cai Huiyi, director of feed Research Institute of Chinese Academy of Agricultural Sciences and director of China feed economic professional committee, discussed with you the development trend of feed industry and enterprises in China First of all, Dr Cai Huiyi told us three current situations: 1 The development situation of animal husbandry and feed industry in China -- the level of some key technologies of industrialization is not high, and the feed utilization efficiency in China is still far behind that in foreign countries The development of feed industry began to change from speed type to quality, speed and heavy type, and its market demand potential is huge 2 The current situation of feed industry science and technology in China -- general technology basically meets the needs; basic work (standard basic data) needs to be strengthened; high and new technology and independent intellectual property rights are booming; the application technology of new products is more mature and still needs to be developed; Biotechnology has become a hot spot pursued by most scientific research institutes and enterprises The technology of special materials for poultry storage is highly favored; the R & D investment of large and medium-sized enterprises in China is seriously insufficient; the total transformation rate of scientific and technological achievements in China is less than 15%, the patent implementation rate is less than 10%, and only about 5% of the final industries are formed, which is far lower than the level of 70-80% in developed countries The waste of scientific and technological achievements resources is very serious In general, the conversion rate of feed industry is better than the national average level     3 Technological status of feed enterprises in China -- large and medium-sized enterprises have R & D centers, while the vast majority of small and medium-sized enterprises do not have corresponding R & D institutions; however, the research atmosphere, equipment and talents are very different, and most of them still stay in a kind of image publicity; business operators have not yet put the enterprise on the road of leading strategy of science and technology, investment in science and technology, even the so-called high-tech Technology enterprises, less than 1% of the sales revenue of enterprises; enterprise leaders or managers lack of ideas and methods in the combination of production, learning and research, and have no time or attention to how to use the strength of scientific research institutes to improve their scientific and technological strength; enterprise leaders lack of knowledge of intellectual capital, and lack of skills in how to create and manage their own enterprise's intellectual and property rights; line The general feeling and impression of industry development: A, the passing of the "golden age" of China's feed industry; B the era of comprehensive competition has come; C the existing integration results can only be regarded as just starting; d From the era of product competition to the era of famous brand competition The development trend of feed industry and breeding industry during the 11th Five Year Plan The guiding ideology of the development of feed industry during the 11th Five Year Plan Period -- strengthen the awareness of quality and safety, comprehensively implement the idea that feed safety is food safety, adhere to the combination of quantity and quality, provide the material guarantee of high quality and safety for animal husbandry and aquaculture, and contribute to the construction of a well-off society in an all-round way; according to the development and change of animal husbandry and market orientation, the development of feed industry should not adapt With the needs of animal husbandry production mode and breeding purpose; relying on science and technology to speed up the development of feed industry modernization and improve the overall quality of feed industry in an all-round way; opening up feed resources, adhering to the coordinated and sustainable development of economic, social and environmental benefits; the development trend of domestic feed industry -- feed demand will continue to grow; feed variety structure will further change The scale of feed enterprises will continue to expand; green and safe feed production will become the mainstream; in 2005-2020, the development of feed production in China predicted the development quantity target of main feed products -- the annual double shift production capacity of compound feed will reach about 170 million tons, and the actual output will reach 113.4 million tons; the output of concentrated feed will reach 21 million tons, and the output of additive premixed feed will reach 5.5 million tons The main task in the future is to develop the feed resources, especially the energy and protein feed Through the implementation of three-way planting structure, it can basically meet the demand of feed industry for feed raw materials; improve the infrastructure construction of national feed detection system, strengthen the research of detection means, and improve the professional level of detection personnel at all levels Strengthen the construction of feed additive industry, especially develop amino acid industry The development trend of feed enterprise management 1 The development of human resources with training as the core promotes the development of learning organization; 2 Entrepreneurs attach great importance to the construction of corporate culture with complete system, teamwork and incentive actions; 3 The fierce competition of brand awareness and image display promotes the development of famous brand strategy; 4 The rise of strategic alliance leads to "competition to competition"; 5 The development stage of feed enterprises leads to higher requirements of management 6 Feed enterprises began to plan their own profit model; 7 Strengthen R & D investment and build long-term core competitiveness; 8 Accurate differentiation and diversified sales strategies At the end of the meeting, Liu Junyi, President of Beijing resources group, Qi Yongsheng, general manager of Beijing 868, Ma Honggang, President of Kyushu Dadi group, Jin Weidong, chairman of Hefeng group, Xu Junbao, chairman of Beijing challenge group, Liao Feng, President of Beijing Weijia group, Tu Fang, vice president of new hope group, Feng Guangde, general manager of Tieqi Lishi, President of Chongqing meideganjiang, and Fu Kaixing, general manager of new century feed group Under the humorous chairmanship of Dr Cai Huiyi, I had a close communication with the delegates once again