Snow Lotus Dairy advocates the concept of "five good" to promote the high-quality development of camel milk industry

With the continuous improvement of people's requirements for the quality of life and the continuous improvement of the concept of health, consumers' choice of dairy products has developed from a single choice based on milk to a diversified development

The industrialization of camel milk encounters "three hurdles"

Camels are known as the "boats of the desert" and live in the natural environment of the Gobi desert all year round.

Although the market demand for camel dairy products is not small, the current camel dairy products are mainly restricted by three factors

Chen Yijun, general manager of Xuelian Group, said that in the next 3-5 years, Xuelian Group will build a modernized high-integration of primary, secondary and tertiary industries that integrates "ecological ranching + scientific breeding + dairy processing + Xinjiang folk tourism + supply chain industrial park" The industrial park provides consumers with more nutritious and more assured products

"Five good" concept to create camel milk brand advantage

Snow Lotus Dairy Group was established in 1978

Chen Yijun believes that in order to be invincible in the camel milk market, it is necessary to develop internal skills in terms of pasture ecology, product quality, and customer care

As one of the four major grasslands in the world, the Nalati prairie in the Ili River Valley of Xinjiang is located at 43-47 degrees north latitude in the golden milk source belt, with an altitude of 1200-2400 meters.

Good camel snow lotus dairy farming mainly focuses on Bactrian camels native to Kazakhstan in Central Asia and Ili River Valley in China, abandoning dromedary camels to ensure the breeding of wild and fine varieties of Bactrian camels

The alpine pasture of Good Milk Source Snow Lotus Dairy has more than 10 kinds of herbal plants that camels like to eat, ensuring that camels eat well

The good process dry and wet composite process is an internationally established standard process for the production of milk powder from raw milk

Good Camel Milk Xue Lian Dairy strictly controls food safety, produces in accordance with food standards, does not add prohibited ingredients, strives to produce high-quality camel milk powder, and helps the stable development of camel milk powder from Alpine Ranch, Governor of Western Regions and other brands

Although the market demand for camel milk powder is large, it also faces problems such as product scarcity

The main living area of ​​Bactrian camels is Xinjiang, and the main living area of ​​dromedary camels is Inner Mongolia

Look at the executive standard.

　　Look at the ingredient list first to see if the first item in the ingredient list is raw camel milk

　　According to the product attributes, the product attributes of dairy products are generally divided into full-fat milk powder and modulated milk powder (formula milk powder).

　　Smell and taste Generally speaking, pure camel milk powder is fine and smooth, mainly natural milky white.
After opening the package, a good camel milk powder has the unique milky aroma of camel milk, which is light and not strong, and tastes delicious.
Delicate and silky, easy to dissolve, sweet and slightly salty and fishy
.
Carefully observe the color and smell of camel milk powder, the smell is strong and pungent, you need to choose carefully
.

　　The price of fresh camel milk is 50-60 yuan per kilogram.
Only 8 kilograms of fresh camel milk can produce 1 kilogram of camel milk powder, so the retail price of camel milk powder will not be very low
.
If you see camel milk powder that is too low-priced, it may be shoddy, and you need to choose carefully
.

　　(Murray Red)

"China Food News" (February 18, 2022 02 edition)

　　(Editor-in-charge: Qu Yuening)