Snacks "Jianghu" in the New Consumption Era

According to iiMedia Research consulting data, it is expected that the growth rate of the snack food industry may reach 7.

Stepping into the "roll" is the norm

For most consumers, shopping for snacks is a lot easier than shopping for luxury goods or appliances

This is the cornerstone of the trillion-dollar snack market by "eating"

Previously, the promulgation and implementation of the "General Requirements for Children's Snacks" and the full liberalization of the third child have made children's snacks seen and valued by more and more snack companies

Compared with traditional snacks, children's snacks are obviously more strictly controlled in terms of nutritional content, shelf life, packaging and other aspects, which undoubtedly puts forward new requirements for enterprises

BESTORE chose to participate in "Children's Biscuits" (T/CFCA0032), "Children's Puffed Foods" (T/CFCA0031-2021), "Children's Candy and Chocolate" (T/CFCA0026-2021), "Children's Prepackaged Foods for Non-Edibles" Requirements" (T/CFCA0025-2021) and other relevant standards and the formulation of new general rules, and develop and produce more healthy and nutritious foods that meet the needs of children's growth and development

In addition to building a children's brand, the layout around the basic plate is another way of thinking

Industry insiders said that the polishing around the functionality of snacks is also becoming a trend.

Seize the market "crossover" attempt

The trillion-dollar snack food industry market is constantly expanding domestic demand

However, there is still a cold current surging behind the warming

Strengthen the channel advantage, which coincides with the entry point of the three squirrels' vision of rebuilding 10 billion squirrels in five years through the layout of offline distribution

The relevant person in charge of Qiaqia Foods said: "Starting from November 2020, the company has adjusted the positioning of online channels, positioning e-commerce as the position of the company's brand communication and brand strategy realization, the main channel product sales channel, It is an important incubation platform for new products and an important window for global marketing

Industry insiders said that whether it is endogenous growth or extension expansion; whether it is expanding offline or online, new brands and new channels are fine

(Xu Haifeng and Chen Zhi)

"China Food News" (07 edition on March 15, 2022)

(Editor-in-charge: Zhu Meiqiao)