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China Coatings Network
: With the
of
coatings industry, more and more people are beginning to pay attention to this big piece of "cake." The intensity of competition among brands has thus begun to heat up. Every
coatings company
want to
a commanding
in the competition for new coatings brands. Small businesses are both a disadvantage and an advantage over large businesses.
that China has a saying that barefoot is not afraid to wear shoes, in many uncertain circumstances of market investment also makes small paint enterprises easier to survive here. At the same time, when competing with large enterprises, large enterprises often overlook new opportunities because they have a greater impact on the core of the enterprise.
these opportunities are low for small businesses. At the same time, there is a high probability of profiting from markets that give small businesses more opportunities, while allowing small businesses to avoid direct confrontations with large businesses and allowing small businesses to better improve their products in such small markets.
dna of small businesses is mostly different. What are small businesses missing? It's resources and money, but it also makes them smarter to deal with. And more than half of all small businesses in the United States are born at home. Big business is not bad for that, hundreds of thousands of dollars are just a number of changes. Paint small businesses that are related to these details will make higher profits at a lower cost.
cost of innovation for big new businesses is high, so it's hard to make a difference, but small paint companies are different, and small businesses need to innovate if they want to continue. In the United States, small businesses have more than ten times as many patents as large businesses. At the same time, small businesses are closer to their customers and understand what they want, and big businesses generally think what their customers need.
obviously a large enterprise, and it takes a lot of time to make changes, from ideas to final actions. It takes a long process, and it takes time. Paint small businesses don't have that, and that's because a lot of market innovation and spoilers come from small businesses, because this flexibility also allows small businesses to keep trying on their products. And so many large enterprises are also simulating the advantages of small businesses, the development of small business-style incubators from their own structure, the market can be more rapid response.
In short, in a highly competitive market, small paint enterprises can only develop more long-term and better if they establish a unique competitive advantage and achieve growth from small to large, from backwardness to catch-up.